 Hello, I'm Paul Hitchens and I'm the CIM Course Director for Strategic Brand Management. This is a holistic two-day course designed to help you gain value from your brand strategy. We focus on your purpose, vision and values, mission, proposition and positioning, the brand's personality and how it connects to your various audiences. We begin from concept to creation, implementation to sustainability. So if you're looking for a course to inspire your brand strategy, this is for you. We're going to welcome you.