 I used to watch these these people come at this house these rich people with all diamonds on and it used to He used to fucking hurt me on my chest. I used to sit there and I go I know I'm gonna get that this is all coming to me Yeah, but am I getting it sitting here? How the fuck is this gonna work and I drove myself mad for years about it and I was innocent in them situations and just Because people and fabricated stories about me on the show and all that I come out looking guilty I had never had a pot to piss in I couldn't pay my gym memberships I was on the show giving it a big end to people and I must have looked like a rich geezer I did not have a fucking pan. I weren't pan-wren at home Yeah, sometimes didn't have a picture to put my car to get to filming Georgia had to drive me a few times to work because I never had the money to get there That's the reality of it. I never told anyone this year was driving home. I was so upset Yeah, I was driving like an AMG at the time that I'd borrowed I nearly drove it into the back of a lorry I weren't made for it and I sat there one day and I went to my dad. Oh, I fucked this dad Yeah, my car's under and 50 pound a month. I can't afford it this month. What am I gonna do? He said why don't you start by selling that 10 grand AP you got on your wrist? He just clicked man. It was the best move I had to make in my life being that kid change my life completely the fucking best day of my life meeting this kid I'm gonna put us out there I believe you'll take this company to be a billion dollar company or more. You know what? I ain't gonna disagree. We are nothing. It scares me. It scares me where I can take it Yeah, I'm gonna go out and I'm gonna put myself on a small wage And I'm gonna make these things fucking huge and ever since that day on mate I'm telling you I've had the time of my life again. We're on. Let's do it today's guess. We've got Tommy mallet. How are you brother? Very well mate. Thanks for having me. Thanks for coming on from reality star to having mallet footwear It's everywhere, brother and glass with the shop. I'm Starting to think I'm gonna start seeing it fucking fruit shops and everywhere is everywhere. So first of all congratulations. Thank you very much You've done amazing proud of you How's life been? Excellent. Is that excellent? I've had a I've had a long three months of sitting back and reflecting on My busy schedule that I've had for the last five six years and just literally took a lot of stuff into Consideration so I'm feeling fresh. I feel I feel brand new at the minute feel good because I've watched a lot of your story as well from Dyslexics when you were young. Yeah, I can't do your time's table to now running a massive massive Yeah, you don't need to do it. Yeah, that shows you don't need that shit. I don't need none It's not meant to be fair. Yeah. Nice. You know, it is it's like I can't I struggle with everything when it comes to reading writing Anything I'm not interested in I can't do So like if you put me a document down there to sign that I won't be able to do it Yeah, I've learned I've learned I've learned over time. I can employ someone to come do that for me So I'll just take someone they'll come up now and read the document. I'll just sign it So so yeah, I thought I was doing out in a hay of neck me but No Charles like every day every day backwards I Always go back to the start with my guest brother. Yep. Well, you grew up how it all began. Yep So I grew up in a place called island and north London With my mom my dad my brother That's where it all began man. I just make a boy. Yeah, that's so man Yeah, it just listen he's living the life He just rolls around and chats if on it. He actually wanted to come in and sit down That's what he wanted to do. He wanted to watch yeah, like he didn't know what he's doing He knew what was going on, but yeah, no, I grew up. I grew up in island and north London Spent most of my life there through primary into secondary school and then got moved to Essex Around the age of 14 Started school there and it all went from there. How was your skills? tough tough I went to Where I'm from originally is quite a rough area most of his council so as much as I Feel like I was probably one of the most privileged kids Of anyone in the school my dad had quite a successful job But it was still I still come from quite a rough area So it ain't just like going to school where I where I started out It's it was a quite a lot of it was it was a lot especially secondary school Yeah, like you worry a lot about on the like going home Are you gonna bump into on the bus on the way back some of the things that like I'll see was crazy a lot of billing back then Not so much bullying more so much a lot of kids being involved in gangs and rival gangs getting on to the bus I'm talking about the age of 13 12 to 13 People CS gas in the bus and things like that But for me I don't know the brothers three years older than me So I had quite an easy school life up until The age of 13 14 when I got shipped out to Essex When I got when I got shipped out to Essex, that's when it was tough and a lot I feel like I lost two years of school from being shipped that because I was so different I'd come from somewhere in somewhere in London to Essex where No one understood me when I started I spoke different I dressed different it was crazy and That was hard that was that was tough And I don't think that helped my education because not only had our moves area and school I then had to fit in and I was so different They had never met anyone like me before because I was a North the kid from North London and these was young kids from Essex Yeah, and yeah, that was tough I feel like it took me a very long time to adapt and get used to it and and Try and be accepted So every single day after school I'd dread the way home because I know we're walking home I'd have to have a fight or I'd be there'd be kids waiting outside the front because So someone's little brother had said saying to me and I told him to fuck off and then their big brother had come down So yeah, it was tough Moving to Essex, but it was the best thing I've ever done. Yeah change your life change my life because My mum and dad do everything for me and my brother So like there's a lot of let a lot of press going around saying like when I was younger I got bullied for my shoes not being nice and all that stuff. That's all out of shit. I come from The area I come from there's a lot of poverty My mum at work two jobs and my dad worked these bollocks off hardly see him They went without to give to me and my brother so like I feel like we had a lot for we got what we could and They moved us to Essex because they had to because we got to the age then where we were starting to get into trouble And if they didn't it could have been it could have been a different situations where we are now my brother's really successful done university seven years in university and things like that and At the age of 14 15 it was just it was carnage where we come from It was just up to no good like proper city council kids But your mom and dad made the sacrifice to make the leap Yeah, they took the sacrifice to make leap and move us and so I got rid of the house and moved us there And at the time it feels like is it scary. Did you hate them for that? I think my brother did a bit more because he was older than me But my dad used to say like if you either come you have a move and we take you away from the stuff Or you're gonna end up in prison because there was nothing to do so everyone would be on moped Or running around fighting all that sort of stuff. I was a bit younger So I wouldn't say I was really too much involved in it But yeah, my brother resented my mom and dad a lot for moving us away from our friends I didn't because I was still young and I went from an all-boys school to boys boy and girls school So I was looking forward to it And the time I was still I had time to meet friends right there But yeah from the from the age of 13 to I'd say 15 it was tough. It was tough living there. I couldn't I couldn't get used to it I couldn't accept that I was from Essex Until I was a reputation Essex had back then was it still the same reputation as now or was it different? Certain places, what do you mean foot by reputation like the boys the girls and eight clubs and eight leaf? Yeah, I suppose so but not to where I moved to I went from cancel to sort of cancel still So it weren't like moving to Chigwell where the only way is it's for my class you went to yeah No, it was still it was still a bit of a lower-class area where I lived not where my actual house was but where the school was They weren't yeah, they weren't it weren't like a rich Essex area where I moved up So I went from rough to rough basically, so it's like it was it was yeah It was it was a it was a good childhood, but I suppose I had a lot of lessons early in life So I went to a different school I had trouble reading and writing as it was and then I had to try and fit in at the same time put both of them together Yeah, then you're gonna struggle into so I left school with nothing Yeah, I didn't leave the one GCSE just shows you how your mum and dad made that decision at that time Which must have been a tough decision for them leaving their friends maybe different jobs But look at the results now. Do you know what that's why my dad works me and don't have too much of a stressful life No, my dad sits back and does what he needs to do because if it weren't for him, I would have nothing Yeah, so yeah, they're they're they're obviously gonna say it was all down to them We are where we are today, but it was a good move and me and my brother sit back now and say listen It was a good move what we done. Yeah, and we're happy that we done it But yeah, it was tough. It was tough to start with because you've been on the TV You've been in the scene and around everywhere You seem a lot older and you're only 28 28. Yeah, you're still young and for everything you've achieved now Phenomenal we'll touch on your business in a bit, but I'm gonna put us out there I believe you'll take this company to be a billion dollar company or more And I know what I ain't gonna disagree. We are nothing. It scares me. It scares me where I can take it My my ambition scares me sometimes and I'm gonna I'm gonna throw that out there because I watched There was a man who started night. Yeah, I don't know if you know the story fucking wicked story They bought the logo for night. I think they got something to design it in the college or university $35 they started off in China again around the track and field selling it and You're more advanced than them the neighbor their first phone Yeah, they pioneered it now. I've sort of like I've read the stories of it and I Sort of know what I'm doing with it. But yeah, so you've got to start somewhere and that's a big statement But I'm going to put that there because we've met we spoke a few times Yeah, I see that mean nobody else will see that go shut up. You're a couple of fanies But yeah, it is do for everything's limitless 100% mean so getting through that then at 16 come out of school What was your life like then? I've probably ended up in the wrong place a lot of time which not no one knows do you know what it's a funny one This is why I wanted to do this because of People know me from the only way as Essex as I said, I went from not from Essex didn't never hang around in Essex It the opportunity come to me at the right time So I've done it to build my business up But I went from job to job man My mom made me my mom wanted me to follow in footsteps of my brother. So I went to college doing architecture Couldn't do it because the algebra. So I dropped out of college lost my job. That was it 16 So that was the first like drop I had so first of all I couldn't get in the college because I never had the grades Then my head teacher loved me took me there got me in it. I'll ask you two months couldn't do it I couldn't get my head ran the map the maths and all that. So done with that Then I just ended up being on the road a little bit from the age of like 17 to 16 to 17 and I was getting up to no good and just like I was I was doing what I could survive sort of thing I was hanging around with no one everyone else in never had no jobs at the time and It went to us. I bumped into someone who ain't seen in years. I got called Billy I hadn't seen him for about four years I actually done my work experience with him and he see me and he was like what the fuck you up to man Why are you not at work? I said I can't I lost my job because of the algebra thing I don't know what I'm doing. He was like, I've got some work for you come work with me so at the age of like 17 I started laboring and Funny enough, I had a lot of respect for this family who took me in and I still have to this day He was the first guy that I'd ever seen that had big money He was the first geezer. I've met that was a millionaire and I looked up to him black crazy this guy They took me on as a laborer and after about two weeks That's when I realized I wanted more so I enrolled to be a carpenter And then I went and put myself in college and then they let me do an apprenticeship But from the age of 17 to around 21 that's where my Ambition to want it all come from because I was building houses for like billionaire Russians and that and I was seeing the way They was living and what cause I was pulling up to the building site I know used to sit outside all dirty where I've been digging the holes and I had this this fire inside me I always know I had it but it was take it would take over me if I was sitting there in my high vis Which I loved the job at the time and I was earning decent money and I was off the streets I used to watch these these people come at this house these rich people with all diamonds on and it used to It used to fucking hurt me on my chest. I used to sit there and I go I know I'm gonna get that this is all coming to me Yeah, but am I getting it sitting here out of fuckers It's gonna work and I drove myself mad for years about it and I feel like everything I've done I rushed Because I used to look at my future so much by seeing these rich people going that's gonna be me Look, I never listened to anyone about anything under could not be tall. So I went college doing carpentry I've done three years in college and I passed it. I didn't do one exam. The teacher was just an absolute blind But everything I've done when I was doing all this studying working It was like I'm earning my head because I was thinking somewhere else I was just thinking at this end goal after seeing this one rich Russian woman my head went Fucking like it was mental mate. It was mental. It was honestly like I always knew that I was gonna be a success Ever since I failed school my dad said to me at 16 you absolute cunt What you're gonna do yourself now I think I'll never forget I'm sitting in the car my dad And he went you absolute see you and see I've said it already ain't gonna sat twice What you can do yourself now and I turn around and looked at my when I've been millionaire by the time I'm 30 My dad is old school. You know what they're like. Yeah, the old school quite negative in my opinion You have to have to grade you got to do this good. Your brother's done it get a trade get a trade You ain't gonna be fucking doing anything now because you fucked up in school. You didn't listen And I remember looking at me new angle and listen don't worry about me then run the time of 30. I'll be millionaire So that's how it started man, and I was just ended up being so just in like I just everything I've done I wanted more wanted more. I weren't bothered about carpentry. I weren't bothered about building I was more bothered about my lunch break being at the West End seeing like the Lamborghinis drive around and shit like that and I'll just one day just just got up and said to my boss saying for me, mate I need to go by myself. I need to go and find I need to go and find myself and at the time then I was 23 and He said listen if you go now, you're not coming back So that was a big step for me. Yeah, that was like I was at my comfort zone completely I had bills to pay and I had no one to rely on I don't come from a wealthy family So I was like fuck it I got a risk But I can't do it Do you think your dad saying that you was a fuel that you needed to say I'm gonna prove you wrong because he may be Laughing you thought I don't know. Do you know do you know it was? It just made it even worse So what happened was is I left that job and I didn't have a clue what I was gonna do I was like fuck. Why ain't got a job no more sweet. Oh, I'll do sank I'm buying all right. I've got some tools left from being carpet. I'll put them in eBay when I'm telling James not a pot to piss in Not a pot to piss in I didn't have a tenor unless I sold something on eBay I'd wait for that money and that would get me through until I could sell the next thing But what it done for me was It made me get obsessed with going to the gym at the time So I was always in good shape But then I got into serious shape. I was gonna give every single day I was training like a lunatic. I sold all of my tools and went to Ibiza for two weeks Come on carried on training Anyway, next thing, you know, I was like this is getting too much I started sleeping not getting up late and my dad would come in from work and go fucking bum What are you doing in bed still and in my head? I weren't being a bum because I was waiting for the next opportunity. Anyway, my best my best friend went away for seven years my best best friend and It affected me badly. I felt like I didn't I just I just I couldn't get made around it Look, my friend had been taken away from me. So I'll never forget. I was in I went to visit him And I was talking to him because the only way as Essex had messaged me on Instagram or Twitter at the time Whatever it was and we want you to come on the show and I laughed it off. I was like ain't from Essex Fuck that shit. Why would I do that? I went and see my friend and I'll never forget sitting down with him And he actually got 14 he was gonna do it. He was doing a seven at the time We were so young man. We was kids We didn't even live we didn't get to live our life properly at the time together Winning was like so close. I looked it in one down. He went to what you up to then I went I'm just getting like in that transition period. I would make you never guess what yeah, that fucking on your as Essex is wrong Me there and laugh mate fucking load of shit He went to me You're gonna do it then yeah I'm a fuck gonna do that. You haven't laughed. I'm not even from Essex. It's muggy Why would I want to do that for even join up in here then and it hit me sank hit me He went do you want to end up where I am do y'all and it hit me man, and I was like fuck That's so true. What am I gonna do? I'm not gonna end up in the wrong like doing the wrong thing here because I've got no income. I've got no GCSEs. I can't do anything. I'm a useless fucker I'm not gonna end up going down the wrong road here and ended up sitting here with him for for seven years As I left that visit I will come out got my phone at locker turn my phone on add a message Can we coming into view y'all and just off the back of that where I'd sat in my mate Oh, I felt like we could we've lost so much time together and all of that stuff I'll just text back sound coming and come see me and I went and done it and off the back of it I was like if in an hurry and I went to see him again. I went he went Mate If you don't fucking do this show don't come and visit me again So I've been and done it I went and done it and I had a plan and I had my dad in my ear Oh again saying you ain't just gonna go on this TV show and think you're gonna be a celebrity You need to fucking get something behind y'all you need to make sure that if that show stops tomorrow You've got something lined up. So I started that in 2014 at the time I feel like I was a still a kid I Was 24 I was fucking had a big watch on Fucking I'd sold everything to get I did have a pot to piss in I had to borrow money off my brother To buy some clothes to go on the show and I was just like young and had nothing to lose at the time So I've done it and I just it didn't work for me the way I thought it was gonna I thought was gonna go on there and be like the next Joey Essex. I just had that in my head I thought I was I felt I was in good shape at the time and a bit of chat I got in it all just come to me And you ask reality is mate when you get on there fucking don't it's tough. Yeah tough. What was it a spawn slate from people? Larry cunt. Yeah Larry cunt. I was a Londoner. I was I'd like come from a different background I was like an outsider No, I blended in with them on the show Because I knew a lot of them from going out and things like that. It was cool Where it's good as cold with the cast members Fucking absolute blinder mate. I'll come on in Ibiza. Mm-hmm. I had the best time my life out there Mate, I was getting paid to go out to Ibiza and and just go out and do a bit of filming I loved every minute of it come on Things it didn't work for you man didn't work for me dark dark place to be in mate I felt like I had this opportunity which was the best thing ever I thought I was gonna start getting club appearances. Yeah, I think I got one club appearance in Glasgow Yes, yes, we're not there at an iron brew fucking come back and that's the only thing that was the only only appearance I got but one I didn't earn a penny But you're the most successful person to come out actual I believe now I feel like people would argue that Yeah, you can let them argue bro. I listen. I'm not daft. I see what you're achieving and you've done it all through Hustle grind belief. Yeah failure thinking that you're not good enough There's nothing worse to thinking you're a failure never really fall out and in through but your prime example brother And this is one of the reasons why I wanted you on as well today because the success success leaves clues People need to understand that your story and I've watched a lot of your stuff to understand that you've came from fuck all you can't You're dyslexic. You can't do your times table, but the fact you're running a multi-million pound business is unbelievable It's takes guts me and guts and I know you spoke about Stuff like mental health as well Did you struggle with that getting attention and the social media? No, it was you know, do you know it was for me? It was like look people watch this and say shut up You're a prick. You're talking bollocks. I didn't want fame mate. I still don't feel like I'm famous I feel like I'm well-known on Instagram because I've got whatever viewers the show has transcended to my Instagram And I never wanted that. I didn't want to go walk down the street and get pictures of people I just didn't want it. I just thought I was quite private. I'm actually a bit of a recluse Anyone that knows me will know I don't like being in crowds of people I've like I like being with certain people and I'm quite quiet when I'm by myself So it was exhausting man. I had to keep up with it non-stop So I couldn't go down the street like and other like if I was on a night I can't stop and have a piss in the doorway Because there's the next geezers behind you trying to film you and do it I couldn't get my head around that. I couldn't get my head around how it was acceptable for people to be a grass tear So if I was doing something I shouldn't have been doing that someone could whip a camera and take a picture of me and sell it to newspaper I couldn't get my head around that I didn't I just couldn't I just like it made me paramate. I was like fuck I need to make sure I do everything right here Every single thing that come out about me. There was a few things like the stupid little bits and pieces What could have fucked my relationship up and it was like I was innocent in them situations Both times I was under the influence of drink, yeah And I was innocent in them situations and just because people Enfabricated stories about me on the show and all that I come out looking guilty So that put me on a paramate. I can't trust anyone So all for all all I could do at the time was all right sweet. Well, I don't want to do this tv career for a long time Yeah, I'm not gonna become anyone from this. You ain't gonna catch me in the jungle You ain't gonna catch me a diet and diet size No Because I'm not I'm listen. I've not got the hunger that other people have to succeed in that game There's nothing wrong with that But I don't want to go to a fucking awards and talk to every fucker under the sun And have to be nice to every single person because they're up there in the industry I don't want to do that. Is that pretentious as well? That's how it works, mate It's the same as working as an office if you work in an office Everyone loves the director didn't they don't hello when they see him and lift. I don't want that Yeah, like nice. I'll talk to everyone the same Yeah, if you're a cunt you're a cunt. That's just how it works And I'm like in this game. I'm like down to a few events like It weren't for me, man Weren't for me. I would get packed outside these events And the daily mail won't even buy my pictures because I won't like I just weren't that guy I didn't hit it the way I thought I was gonna hit it on tv I wouldn't I weren't made for it And I sat there one day and I went to my dad. All right. Fuck this dad Yeah, my car's under 150 pound a month. I can't afford it this month. What am I gonna do? He said why don't you start by selling that 10 grand AP you got on your wrist And he just clipped man everything clicked. I got brought into a club what my friends had bought They give me shares to like be the front man of it I had this big watch on I was going to these events I was like What the fuck am I doing it? Because I look like I'm the bollocks at the minute anyone looking at me now You think you're having it off in your I had never had a pot to piss in I couldn't pay my gym memberships. I was on the show giving it a big end to people And I must have looked like a rich geezer. I did not have a fucking pound. I weren't pan-rend at home Yeah, sometimes didn't have a picture to put my car to get to filming Georgia had to drive me a few times to work because I never had the money to get there That's the reality of it people don't like admitting that sort of stuff That's the reality of it what it took. I had to say to george george this and would you be able to drop me to Filming I've not I ain't got no picture of my car and I have to make things up I'd have to make it up to go and do it and it weren't till I got the club Brought into that. I was like all right cool started earning a few quid at the club like Weekly wages that would give me the right amount of money and it started off starting small Next thing, you know the club explodes man. It went well I was getting about five grand a week out of it at one point. It was wicked and boom Stopped me out nowhere one weekend stopped You could never ever imagine for something to just go bang one minute. It's got a thousand people in Next minute. It's not so in there. Why? Just sort of things that happened politically The area police shutting the club down because there was a few fights outside so on so on And stopped so I'm back to square one again. Yeah, didn't have a pot to piss in That's the thing man people see people on tv and you put them on a pedestal They don't realize the more fame the more success comes the more pressure and the more Depression the more fear the more gout and everybody's human beings. That's where the trolling comes into play as well through social media And it's disgusting as well and bad man people need to understand that we're all fucking human beings. We can't we're not block from anything this way listen in my life And I feel like I've had a like a busy life for some of my age I had a lot of jobs. I started partying very early. What are you eating a biscuit? I had a lot of jobs I started partying early doors I knew a lot of people I was in I was I was going out of a lot of older people Felt like I lived my life like young. Yeah In them years from there up until I got to 23 Do you think some geese would come walking up to me and go to me? You're a wanker or Your birds are slag Or you're a fat cunt In my whole life. No one has ever come up to me and said that Soon it was a all of a sudden one on tv, mate Everyone on twitter's got saying to say to me everyone's got everyone can say it then can't they because they're behind the keyboard That affected me That affected me badly because I was older than me. I've just come in here. I'm well liked off tv Yeah, I've got a lot of pals and I've just come on to this show And now people have got their opinion think they can call me this this and this And I found that was a long time that took me about a year to adapt to To look at it and go our stupid cunts and wouldn't say it to my face I struggled with that more than anything. Did you retaliate some messages? Yeah, man. I used to let him have it I used to let him have it, mate I used to have a few of the things I've done. I won't I can't even mention which Like Troll someone trolled me bad man and said thank you about my mom Or saying or when my dog died someone said thank you about it's bad about my dog And I remember looking on there and they never had no picture but I written an email addressing and their facebook come up They only live around the corner to me someone. I knew They was doing it to me So I went around their ass, didn't I? and like even then I stopped myself from Being all of that violent stuff, which I don't agree with because it's just negative Lose my career over it. I found it hard to deal with man. Like I lost all freedom doing what I had to do That's I sacrificed my freedom. Yeah, I sacrificed all of that But it learns and it grows you and it gives you the platform to make the sacrifices to get where you are today as well Like I say you went on me a game plan your dad says it you need to make sure when this goes and it's ass But it's not in its ass But when this goes you've got something to fall back on A lot of the other people don't do that because people see you same as people going to love island They think they've made it no cut here's are them six months later No, I mean you're getting used you you're a pawn in their game. They're making fucking millions advertisements sponsorships You're used and then you're flatten your ass. There's only a select few who's still kicking forward A lot of people who were on that show they're they struggle mental health. Is it try to live up with the joneses? Everyone does mate. I think with our generation Um 18 to 30 I would say 90 percent of people suffer with mental health in some way I would say well who I've come across Who I've come across because look one minute you're You think you're this big celebrity guy? Let's fucking this is in this next minute love island comes out and you're fuck all Because everyone's watching love island But don't worry the same person love island's getting all the attention now It stops for them as well. So you better make sure you stack all your money, mate So for me it was like I see all that stuff and I predicted it all The whole time I was like I ain't gonna be anyone here I ain't got in me to fucking be a presenter. I can't read I don't want to be a fucking presenter I don't want to be asking someone else's story. I want to be telling mine Yeah, I don't be reading someone else's book. I'm gonna be writing my own people reading mine So I just couldn't couldn't get that. So I just started like um Just started like resenting the show a little bit and just sort of like not wanting to be there And just everything was about me and how am I gonna get this thing and I the shoot the shoo thing clicked Yeah Shoo thing clicked. I used to get a lot of tweets about people saying I wear good shoes Always loved them and I remember one day I had a meeting and it started off. I wanted to make a shoebox to put my trainers stacked up I wanted like them all to be the same. That's how that's how the idea come out So it was just a late bold moment It was a light bold moment just to make a shoebox Because I was actually meeting with an agent at the time moaning so I kind of ain't getting no work She went you need to start a product. So what do you like shoes make a shoebox? So anyway, I've done that and that probably lasted for about a day I was like, why the fuck am I gonna make a shoebox, man? I need the shoes to go with it um, and I've done a shoot For a close friend of mine jake that owns a brand called preview. He sort of started around the same time And um, I was doing a shoot with him that he said it couldn't come to a shoot and I had these shoes on There was like a ysl pair of shoes And I loved them and I thought fucking how much was these jakes? I know it's about 400 quid I didn't have the 400 quid round me at the time So I drew him up on a bit of paper just randomly. I don't know. I was just sketching them I might have been on the phone or something and I was just started sketching this shoe up And then I thought that's a shit drawing, man Anyway, that night I've gone to a nightclub and bumped into someone Who ended up winning love island Nathan Nathan introduces me to his friend everyone I ain't met this guy, but this guy has got saying about him And I'm like, oh yeah, this kid's smooth, you know, I like this fella Like I had a pursuit on and all that and I just ended up clicking with him Ended up talking to him. So what'd you do blah blah? He said, oh, I'll do production in in in Europe for like clothing I didn't think anything of it. I went home that night or afternoon the next day And then that week when I started coming around and processing I had met this guy I was like, I need to make this shoe. I don't give you on me the other day I wonder if he can he knows anywhere I can make him I rang him on the friday And I went I'll meet you last week. He said, yeah, I remember you nutter. We had a blind blah blah blah I went, can you make shoes? He went, I can try I sent him this drawing and I literally to the speck of this I sent him a picture of a trait that like a drawing that I've done with a pen and pencil And I've got some coloring pens and colors and I put like red black White blue sent him to him. Yeah The next friday rings me and goes, mate, remember you asked me to take them shoes? I've done them So I'm like, fuck you know, I only wanted them custom for myself. I was going to wear them. Yeah I went and met him in Back in Islington funny enough And he's just got the table full of these trainers And I'll never forget that moment Come in there and I see my name in the in the inside of the shoe It was the proudest moment I've ever had And I george with me funny enough and I've gone in there and I was like, wow Wow Man, I look back man. These shoes was fucking shit, james I was like, the best thing ever. Yeah, I was like Everything I was like, wow I was like, whoa. All right. This is this is better than the shoe. I thought I was so excited. I went Let's make let's make some He went I went how much do you want like how much will you charge me and you take care of the production I was by mafia and I never forget. Yeah And this was probably my first ever proper business meeting and it was with a guy my age And he was switched on man He was chatting and he had his phone. I remember he put his phone down Shot his book put his pen down and went why don't we become business partners? And for some reason I would never normally go to someone. Oh, yeah, cool I just went deal shook his hand didn't even talk percents with him And just from then It's just that's where the journey began from that day onwards. How many shops you son? couple hundred many countries uh, England Holland France Dubai, South Africa I'd fuck knows a lot a lot but the top level stores though. Who was it your first year two years terrible Why because I lost everything twice over. How come? because And you know what and I don't mind sharing the secrets behind the game because Then there's one thing that gets to me. Yeah I used to I used to what's happening, mate I used to I used I used to look at I used to look at all this stuff like what other people were doing and think it was easy Yeah, it's just saying you're doing it. So I look at what you do. You know, I'm I'm obsessed with all the videos and how you're doing it I'll probably if I went did on my shoes. I probably try to start a podcast off I think fucking up can't be that hard. That's what I've done my shoes. Yeah And I was like we're sitting there and we was all right, let's get this let's get this together How many pairs can we order my partner's like hundred pairs That was my biggest investment of my life That was a four thousand pound investment at the time or probably a bit more whatever it was Biggest investment I'd ever made and I was so scared So, mate, what if we don't sell them hundred pairs nice too much, man We order a hundred pairs of shoes. Yeah, and I never cut imagine remember coming back. It was like I have 20 sitting there stacked up 20 there to now and I stood next to it. So proud. I was like, mate, it's better work, man This is fucking huge. Anyway, we've got the website made cheaply crashed on the first day Couldn't spend money on the fucker the shoes fitted the size too big We thought the drop was going to be amazing. We sold one pair in the first two hours, man All of the hype, but I had It didn't work James, man Malick didn't work to start with no matter what way I fabricated and I made it look to the to everyone that didn't work And he didn't work the second time either But 19% of success is failure failure does where they go first, man. Failure is a beautiful thing Listen Do you know what when I look back here at some of the best times of my life Was launching the business because it was we was like borrowing like a shed of someone It was the basically a shed where we kept our stock. Yeah It had a fucking leak in the roof And when it rained we had to run to the scarf and we had to move all the stock to make sure didn't get wet Yeah, we used to sit there me and my partner together And it used to make a chin noise and the cell went through We would race to to pick it out because we wanted to pack the box And it was like that for the good year, man And there was a lot of talk about why would we buy this prick from taui stuff? Everyone thinks it was easier because I had a social media following trust me that made it harder for me I did guys like yourself If I was just a guy off taui and you didn't know my story I'll just be another another reality tv star I ain't gonna wear a reality tv star name on my shoes It was to the extent where I didn't even put my name on the shoes James just had an inside Yeah, so that made it harder. I had to get through that. I was like fuck I'm not going to get rid of this stigma of me just being this reality star. I'm working hard, man. I'm trying Yeah, didn't work. Yeah, it didn't work. So did you change that? I put a lot of dedication and I'd work into it and a lot of sleepless nights What a sacrifice a lot of sacrifice. I sacrificed everything, mate. I got rid of everything I did not have nothing had nothing for the first two years not a penny Didn't take a pound out the business But if I had to travel somewhere I had to pay for it myself to lend the money Like before we knew it was like 60 grand in debt over the two years and then I like it was only getting worse it was only getting worse and then The the click moment for me what done it all for me was I thought you know what fuck this I was like I need to start earning money elsewhere Instead of just focus on business. I can't do it no more So I started doing a few teeth whining in post here and there Yeah, and all that stuff And I earned good money out of it But I remember sitting there so pissed off when I was getting paid thinking I've just earned some other person money, man That should be mine anyway I had a meeting in Manchester with some some some the twins from Manchester two guys. Yeah, two close friends And they're like they were like family to me man like they helped me out with clothes They if I need anything they'd send me fucking I remember them starting that man. I had the first ever hat and what happened was Is they asked said to them? I want to get in a store if we can get in a store We can showcase our product and people can see it and then we might have a better chance So anyway, I go to Manchester. Yeah The twins picked me up. They picked me up in a fucking Rolls Royce with a flatback tire. Yeah Twins that's on so I've got me out on They take me to flannels for a meeting which is a store. I'm in nice huge to go. I'm in, uh, Scotland cruise I'll never forget the first meeting I ever went to They took me in a Rolls Royce Wraith They left the samples in the back of the car went in there said you need to buy this guy's trainers Go and get the stuff out of the boot blah blah Went to this meeting and they said to me you're gonna need an agent to get into these stores So I'm hyped up now. I was like boys. I think we've done it Fuck yes skipping skip throwing from Manchester. I can't believe it The week after I went and met the agent He's actually a close friend of mine now. So no offense. I'm just telling the story. I love him to bits Yeah, he pushed me a lot to do to I've done So the guy went you need an agent to go and pursue this. Yeah, we need to buy the stuff through an agent I didn't know what I was doing when I met this agent. They recommended. Yeah, he comes in late To the meeting 10 minutes late He's on the phone. Yeah. Yeah. Yeah. Yeah. Yeah. What am I looking at? I mean, all right. Yeah, ain't good enough Yeah, they ain't gonna work for us. We've got this good thing over here. He didn't even really acknowledge me this guy Yeah And I was obviously that's where I feel like that street mentality of mine come back because I just went straight on my toes Yeah, and I was I can't believe what was happening here But it was one guy there or I'm close friends with now as well It was sort of comforting me and he was like, look man. It's just not the right time. I was like, no, it is the right time We're fucking gonna do something with this stuff and I'm gonna make this better. All right, anyway The guy that was on the phone and went, I've got to leave got next meeting there Just swerved it and he went not for us. You don't even have to do the drawings on a computer. You're done and pen and paper And I remember the drive home from Manchester. I felt like it took me two days to get home. Yeah I was sitting there And I was fucking and I never told anyone this year. I was driving home. I was so upset. Yeah I was driving like an AMG at the time that I'd borrowed I nearly drove it into the back of a lorry My head was that fucked off the back of that meeting So bad, mate. I was driving home and I was fucking crying I was screaming. I was smoking fag after fag I was like all the windows open trying to lie. I just calm down Anyway I got home my dad had called me down. He said, look, you're gonna get a nose, man You need to accept the nose. You're getting closer. I said, yes, just keep getting the nose That day I thought I'll get up. Oh shit That day I thought I'll get up early and I'll go straight to the gym Yeah, I need to let the anger out. I need to go boxing So I'm in the gym And this guy comes up to me Chris who ended up being a close friend with now I'd already seen him around because he was he was he was he was really really big and he lost like 15 stonest guy Yeah, and I was quite inspired about what he'd do and I'd never spoken to him never caught eyes of him He comes and nods me on the shoulder. Yeah He goes, listen I love to see him what you're doing. You don't know me but take this he hands me a book And I was like, yeah, all right, mate. Sweet Wow is I can feel your energy from over there your energy is fucking Ridiculous secret read this book. Yeah, it's gonna change your life But I'm embarrassed. I don't want to tell him. I can't read So I went mate. No, no shores man. Do your thing with it. No, please It can benefit you more than what it can me. Please read this book So I said, all right, thank you. I'll take it. It was the secret. Yeah I took this book I went home and I thought fuck it, man I'll give it a go Mate, it took me about three hours to read like the first three pages. I can't read. I tried as hard as I could Can't do it Anyway, I was like fuck man. This book could have made me fucking better. What am I gonna do here? Ended up downloading the audiobook Listen to it non-stop. Yeah Anyway, within three days of me meeting this guy. I went That's gonna be the biggest regret he's ever done ever ever Looking at me and telling me that I'm not good enough He will regret this more than anything He'll come back. He'll come back in my life one day. I'd practice to see But I knew then If I'm reading that I thought Fuck, you know, I'm one powerful geezer when it comes to this industry now I weren't I was fucking didn't put the piss in the time. Didn't even have the investment left I was like, I'm gonna do this now. That's it done My goal is to show him that I'm better than the brand that you put in front of me. Yeah And to act overdue him in all their sales and he's gonna come back to me and we're gonna We're gonna have that conversation again. I'll give myself a year done in three months Done in three months. I got my first store and become the top selling brand in the store within three months Yeah, that's phenomenal. Yeah, I took it from being in debt for 600 60 grand To turning over about 600 grand In a few months It's a quicker done it just was changing a few strategies and just I'm fucking savage But what that does what that sacrifice and being a savage in business Did that change a lot of other things though from the people around you when you become Work ethic and just work driven that I looked at like this. Yeah I took so many noses in school Yeah, I got I took I was always a useless fucker If I can't do this, I'm a useless fucker If I can't turn this round and do what I want to do And fucking stand up to everyone and say listen say what you want. I'm gonna make sound catalyst. I'm a useless fucker And from then onwards it just come to me, man Don't talk to me about anything else. Don't invite me out Don't I don't want to hear about nothing This is where I sat and I'm gonna make this into one of the biggest beasts in the country you've ever seen. Yeah And just month after month after month it was growing man It was like it was getting bigger. It was fucking getting bigger wear ass. He was out grinding that wear ass We started off with like 100 pairs next thing, you know, I'd sold like 50,000 pairs next thing, you know I'm selling 50,000 pairs a season and it's 80,000 pairs a season Then I'm talking to like Selfages and then next thing you know, I've got selfies. I'm like fuck that. I want Harrods now And I'm in Harrods and then I've got the biggest store in Dubai Then I've got people hitting me up from South Africa and I'm at Paris Fashion Week with them And I'm like, whoa All right, let's get busy now. Yeah, let's get busy now. I ain't a fluke I'm gonna show you how I can fucking do this and then I looked it and I said to myself, I'll be the best best brand in the UK without foul Whatever anyone wants to say about my brand. I own the best footwear brand in the UK I've got the the most fastest grand footwear brand in the UK And people would like to test that and things like that the numbers don't lie in the stores I sell to I'm the top brand. Why is your trainer so cheap? Reasonable price is that I like that question because a lot of people say is that because you never had much as I could Basically the the the concept behind the shoe is Is the way I was feeling when I was in a building site not being able to buy the six seven hundred pound shoes Yeah, I wanted to get rid of But I still didn't want to make it too cheap and make something shit I wanted to give the modest like I wanted to give them a premium product Further the price. Yeah and I achieved it And that's because I wanted the builder I wanted the builder who wants to go to the pub on a Friday to be able to go to his shop Buy a pair of my shoes and fill the bollocks in them even down to the packaging I wanted him to be able to keep the box and be proud of it And that's why I don't put my prices up. I've been asked millions of times You can add the price up put the price up people write to me on instagram saying Oh, you forgot where you come from your shoes are too expensive Mate I'm selling in stores that sell Six thousand pound fucking crocodiles shoes. Yeah I'm I'm literally giving you something the best quality you can get. Yeah for the money you're spending And I'm not putting the price up Even through brexit and all that stuff didn't put a price up I stayed true to what I was doing and I did my plan. I was like, you know what? I'm gonna be the brand of the people. I'm gonna do it So I've stuck to that and I've kept the prices exactly the same And mate every store we go in man. It's just motors in there. Yeah, it's one minute Like oh, let's have the conversations getting a store next minute. I'm top seller Some of the stores I've been in the window for four years. How does that make you feel? Um Do you appreciate that need to step back and go? I'm doing well. No, I do people see you're doing well But don't really feel it still Because people always say it myself or you're doing well, but I don't feel fuckable I find it very hard to take a compliment and people say well done If you say it to me, I feel like I can't look in your eyes and take you It's getting barished getting presents and stuff getting barished I don't like one one. I feel a bit embarrassed but two is because I don't feel like I'm doing that. Well, man I ain't no I'm telling you that I'm a promissure now. Yeah I'm just getting started. Yeah, no matter what sort of money we're turning over at the minute Don't mean nothing man. Yeah, don't mean nothing and I'll get to that in a bit But it all comes down to having good relationships with your customers. Yeah Having fun doing it going Paris Fashion Week and meeting all the buyers and taking them on the piss All of that good stuff is what it's all about me being able to inspire kids Being able to inspire inspire kids to go out and go and get it. That means more to me than anything Yeah, you've got to enjoy the journey Sometimes we can concentrate on the finishing line too much and we forget to live But you've had guys now like Conor McGregor will I am yeah, Floyd Mayweather All over your brand the biggest names on the planet. Yeah Do you know what I mean? Sometimes when you live it and you don't take compliments or somebody gives you a present You would get embarrassed. It's bad, but you've got to take a step back and go Do you know what even a five minutes in a room yourself and punch the air and just go fucking? No, why love James because and and this is what I'm trying to work on. I wish I could but I can't Can't do it because there ain't a finish line in place Everything's limitless and I feel like looking at this now is always something that I want. I can't I can't go somewhere and look at it and be satisfied. I've just not got it inside me How do you find balance then? It's tough man. I feel like I've got The way I've been and the passion I've got and Me not being able to just sit back and actually think do you know what yeah? I'm 28 My future set man. My future is set if I want to retire I can retire There's nothing stopping me. I don't never have to go work again But I still live a normal life Yeah, I don't wear I don't wear watches don't wear Rolexes and all that stuff Yeah, I don't I wear a sports watch most of the time you see me. I'm wearing gym stuff I don't live like anywhere out my means. I still live like a normal person Yeah, I eat the same food every day five days a week. I eat for the morning. I have um porridge And then I'll have like eggs and then I'll have like turkey with pasta turkey minced with pasta Every day mate. Do you know what? Because I unless I unless I do some big big deal or or achieve something then I'll go and reward myself But if I'm just from doing my normal day today shit I ain't got time to think what I'm gonna eat tonight. I know where it is in the kitchen I know how to cook it quick. Yeah, I know it's got I know how many calories I'm consuming And now that I'm not gonna feel like shit after I eat the same thing every single day. I'm so regimented what I do Do you think that's why you're so grounded though? Because all the shit you went through in the past There'd be a bit emotional bullying that not physical but mentally and not really having much feeling like a failure can't read can't Really understand certain things. Do you think that's what's gave you the drive then to succeed and It's not really your last chance if this feel but and the way you're speaking is if if I don't make it here Then I just want to go have fuck all I feel like with this The reason I'm like the reason I'm so ambitious. Yeah, it's because Money don't buy happiness. Everyone knows that and we'll catch on that We do need to talk about that because that's a really really strong one. We need to talk about but all the money does Is it gives you a bit of freedom? Yeah And means you can look after family members. That's all it should matter to you Shouldn't matter about you can go and buy a gold watch go and buy a Ferrari. It's not it works man Success comes and the money follows. Yeah, I ain't floating nothing can no one's faces I don't give a shit. I don't want to float. I've had nice cars. I've had every car under the sun I don't want them. It's funny that because when you've got fuck all you always try and impress if you have them the same I'm more financial secure and I've ever been a driver 300 pound Vectra I wear a watch that my daughter got me for my my christmas. It's um I don't need to keep up with the joinsies. I don't need to show that I'm something else That's when you become rich in my opinion You don't that's when you become rich in life when you find a balance Yeah, if how you can just live a quality life without trying to show off in front of me because it's all smoke There's yeah, it's all bullshit. Listen. I see something the other day. Yeah You got the poor people wearing fucking Gucci and Lou Vuitton and the rich people wearing fucking ripped jeans and apple watches Come on, man. Even when you look where amazon and stuff started it started in a very small office You have to start somewhere. Do you know what I mean? And you say like the zuckerberg and you see all these guys There's no Gucci belt in sight. There's no Rolex People go like you it's you you end up getting broke trying to act rich. I've been there I'm not getting my head down on you. I'm not saying anything. I've been there But I've learned how to become humble at the end of it because I've been through so much dark shit off the back of it That people won't even believe that I've been through trying to get around today People think yeah, I went on the only way as a six and next thing, you know, I've got this big business Well, that's true. Why the fuck didn't anyone else do it? Do you know what I mean? Everybody thinks it's easy and I say I'm the most successful one because there's some successful people off the show There's some really successful people on the show but people don't know like the Where I'm at financially. I don't want anyone to know that I want people to be treating me exactly how they was A few years ago. I'm not rich. I don't feel like I don't feel like I'm even getting started But I've been through so much shit To get to where I am. It's put me off of all that stuff. Yeah, it's all bullshit But I live my whole life. You've seen that you've seen the people on the show struggle and pretend and act But you've got to understand anybody that takes a shot in life if that opportunity presents itself You're willing to grasp it But people don't understand the backlash that comes from it and what you're willing to do But if you can utilize that to your advantage wait a minute a couple of million people are watching this per week I can really take off enough, but you never really made it from the back of that You probably lost more sales. So that's where the hustle really kicks in a lot But I'll tell you something when anyone says about like It's an I hope I do I come across humble I don't want to come across I don't want to have a presence and make people feel small like Small round me like I'm the big shot. I don't want none of that There's people do that make people feel like that and I've been around the room with loads of them I've sat in room with billionaires before I've sat room where I've sat there a billionaires before and people worth a few hundred grand The people with a few hundred grand that are ones pushing people are back because they ain't even got a fucking clue What's going on? Yeah And do you know what it took for me to realize and wake up so young and I feel so blessed Because normally the way it goes is you start a business off you become successful You fucking lose your head because of it. You get the vaults and you have to start again because you lose all your money I hear it all the time. Yeah, there's a lot of things that go on like that For me, I woke up to it really young I've got myself in such a state trying to become successful. Yeah To the point where I'd wake up in the morning. All I cared about was all right. Listen, let's go and get it Let's go and get all I cared about was money success. I fucking I lost relationships with people. I've become rude. All I cared about was myself. I was selfish All I cared about every single day was are am I gonna get up today and am I gonna make this even bigger? I lost everything down to that man. People don't realize that to make this business what is I lost everything I nearly lost my relationship time after time. I lost relationship with my family I fucking locked myself as a recluse. I had a mental breakdown because of it All of that just because I want to fucking look good on instagram That's how it works. Yeah, that's what this younger generation are chasing, mate And that's what no one gets. Yeah is I have chased from the age of a kid All that just to have the big car everyone wants to Rolls-Royce. Yeah, everyone wants the big gaffe Everyone wants all the the washes and all that Does not make you happy million percent. Yeah, and I tell you why I set myself an age to earn a certain amount of money. Yeah, and I've done it before And the day that I've done that and I actually sat there and could say I've I've made what I've wanted to make Was the darkest day of my life Because I had nowhere to go with it Cool. Well, I've made some dough. What do you want to do, George? Should we go all the way standing for a nice restaurant? No, because I don't like the vibe up there What should we do? Should we go McDonald's? Yeah, let's get McDonald's and sit in the car I had chased my whole life. Yeah to try and get this bit of success That's all I cared about. I knew I fucking lost out on so much stuff Trying to chase after this one bit of dough. Yeah And when I actually got it It was such an anti-climax I was like fuck you thought you're gonna be complete and that's the illusion of life and Tyson Fury's prime example Wanted to be world champion millionaire had all the fame had everything won all the belts and ended up in the lowest point His life ended up suicide to want to drink all the drugs because we think we'll set a goal The whole target were whole life as soon as we achieve that target we feel complete But if in like you say the anti-climax is a set nothing so always say it's a bit progression Gotta keep raising the bar we can we can't don't know it until you're there. Yeah of where it can take her I remember Sitting there thinking all right cool. What do we do now then all right first things first see all that luxury shit I've got get rid of it It's gonna make me lazy Get rid of all that shit. I don't need that fucking 150 grand car my driver. I don't need it. Get rid of it Everything's going. I'm driving a smart car for the next two years. So I told myself. Yeah Now I've got something a bit more comfortable. Uh, but It hit me bad. You've still got to enjoy your comforts as well. You still have you know what I mean You have but if you're obsessed with it It's the same as being obsessed with alcohol and drink alcohol and drugs It's exactly the same thing if you become obsessed with money that you think the only way yeah to have a good life It's become rich. Yeah Your life's gonna be shit Because when you get there you're gonna regret it. So I started I went through my little bits of like depression from from the back of it and like You're very big on depression. Yeah What was your lowest point of your life and that time I ran out of time when you hit your targets When I started when I started hitting my targets. Yeah, and I started being in selfages and harrads and things like that Best time of my life. It was planned to be Why do you think that deflated you so much? Because I was so obsessed with Where I'm gonna be in the next five years and everything was vision board everything was fucking Haas in LA Haas in Amsterdam Ferrari all that shit, man I didn't feel like I had any value to my life at all All I cared about was success and how can I be like make sure my mom and dad are right and how can I How can what am I gonna do next? How do I look do you reckon everyone on the show thinks I'm having it off yet? That's how I thought man. You ever saw say you do? No, I had a fucking I've got a great family man, but what I thought was I woke up one day And I felt like I had a stroke and this pain in my head And I couldn't get over it. I was like, oh Fuck I was in bed man. I was crying. I couldn't get out of bed that day I just wanted to feel better man. And I was like I was praying at the time because I've always been spiritual and believes in God man. I was like God, I'm not done anything man. What were you putting me through this stress for but I don't know what I've done Ring my just go into Georgia in the front room and just break down on the floor man dropped to my knees I don't enough I completely fucking lost it everything that I thought I was Boom that day I walked into the front room to Georgia to drop to my knees And I just said I can't take this no more. I don't know what I've done to deserve this George man, please help me get out of this. I don't know what I'm in I can't get out of bed. I'm waking up at midday I'm I'm I'm fuck How have I become what I've become And it all come down to stress man Come down to stress as I said, I was chasing the dollar Chasing this life of me wanting to be someone I want Did georgia see this happening to you georgia mate georgia's georgia's She's been your rocket my rock She's been my rock If georgia should have said georgia would have said to me give it all up that day That's a powerful thing. Yeah, she would have said fuck everything. We don't need it And how did that relationship blossom from the very start? She must have went 24 23 24 Just just from love at first sight man lived with a trouble since the day we met that's amazing been together six years now These must be the longest lasting couple. Yeah, we are and that's how powerful think is everybody don't last fucking seven days Do not mean been together six years man. Congratulations. Thank you, mate. She's been my rock for everything man. She like She just put her arm around me and said look, you don't need to be doing what you're doing, man You don't have to have this front of you being this business man. You don't have to You don't have to go work every day. You don't you can just chill. Let's relax I think a lot of the pressures come with seeing other boys driving big cars and becoming from rich families that you wanted to provide Not just yourself, but georgia with those materialistic georgia's family are more comfortable than one but georgia's not materialistic She don't give a shit and since georgia's been with me. She's never took a penny off my mum and dad everything's from me and her yeah, and um I just I don't know where it was mate. I felt like the only way to live life was to be have money Yeah, and it's fucking just not how it works, man How was that for georgia and your family to see you struggle at that because you always come across as strong and dependent kind of Boyish always like a laugh. Yeah, I feel like it didn't last too long But I couldn't talk about it for a long time because of that welling up And we went to the hospital because I thought I had a stroke I had a brain scan had my blood taken. I was exhausted And she just said this is stress doing this dude. I was like what stress is making my brain wobble. Yeah 26 27 years old 25 mate 25 yeah, so then I remember leaving the hospital and going down my caravan and clapped them because I felt like that was my place of Peace it made me feel like being a kid again That was the only place I had around me that I felt like I wasn't expected to give anyone anything. I just go there and sit at the beach and just think about life and um Yeah, I pulled through it. I pulled through it with having a good family and I feel like I helped a lot of people along the way I um went out my way to do a lot of mental health work and let people know that's all right not to be all right and Just you can get through this and I spoke about on the show and I got a huge reaction And that was one of my greatest achievements ever that was bigger than anything man speaking out speaking out I said I'll listen. I don't think I've got depression. I feel like I had a breakdown for stress and anxiety But I don't I've never had it. I've had it a few times since but until that day I've never had that before man. I didn't know what the fuck was going on that day was dark And I if something was telling me Change your life So then I do you know what and the funniest thing is and it was like lesson after lesson that happens the week later I've got a Porsche I loved his car forever. Just go it. Yeah drove it to the barbers Popped it up dusted it off as I was driving off When I got my hair cut come back and someone walks past me in the street when I opened out your car down there, mate I was like, what is it? And he's like a Porsche and I was like, yeah, yeah, yeah No, mate, you better get down there. Someone had drove into the side of my Porsche and split my car in half Yeah Yeah, and that was another lesson for me because I was like, yeah, yeah, who's done it then down there, mate. I'm ready to go in there And it's an old woman So you know what I've done That's just every bit of anger just went I went darling. Come here Don't worry about it. If it's good, it's only a car. It's a bit of metal, mate Fuck it and I'm just just leaving it and that was another lesson. Do you think these are all sands? All sands, man. I just carried on down carried on down and then I started enjoying work more because I was like I ain't checking the work Bank of Cannes. Do we look good in front of people? Are people wearing it? Are we top seller? Boom. That's all I need to know. I don't care about anything else. Don't fucking ring me about a tax bill That bill or tell me what we're going to bank. I don't care Yeah, I'm gonna go out and I'm gonna put myself on a small wage And I'm gonna make this thing fucking huge and ever since that day, mate I'm telling you I have at the time of my life again And I wake up every day ready for it And I just want to take it further and further and further because all I've got in my mind right now. Yeah is Making this the biggest thing ever Fuck the money the money don't mean shit And when I know I've got that in my head, mate, I'm living the best life. I could ever imagine enjoying the process James I love my life I love my life. I've just I've got I've I'm all right financially I've got a lot most of my money's in my business It's it's doing really well financially. I don't actually know how well it's doing at the minute I ain't even looked into it. I know that it's successful I know that it's hitting the stars and I know that I wake up every day passion to do it Every single day I wake up and I can't wait to go work. See that's a beautiful thing to do something that you love So believe me when I said to you about getting rid of the watches and the cars and that yeah Once I got rid of all that stuff My head was back on my target man. Why am I in doing this? I'm doing this because I got people looking at what I'm doing kids are looking up to me And I'm gonna fucking show him let anyone can do whatever they want So I've got another object to me you want me to do and I can do it Because I know you give back a lot and we'll touch on that for kids because you had I brought a tear to my eye the young boy freddy. Yeah. Yeah, I had cystics fibrosis Yeah, 12 years old wanted to meet you. Yeah designed a trainer for you Sadly, he's designed that trainer, but the kid passed away man, which is heartbreaking not only Did you still design the shoe and put it out there? But you gave all the money for what was the charity called? It was called razor sunshine So how did that story come about? Oh, mate, you know what it's hard to talk about man. I struggle. Yeah, I talk about it man that was That was a time in my life But that happened where I was so fucking selfish man It was just after what had happened to me My head was fucked man. I shaved all my air off. I was fucking 110 kilos So I fucking I don't even recognize that person. Do you have a lot of anger? Uh Only with myself Yeah, I knew myself and I don't know why I don't know what I'd done to deserve that much anger towards myself That's really weird, but sleeping back on my shit smoking fags coffee after coffee red ball traveling around the world Fucking not seeing my family relation so much to like runaway kind of thing to get away I was I felt like I was busy, but I needed to get away But me and geordia relationship I don't feel that was the strongest end because I was just fucking so selfish. It was all about me It's all about me, man And I thought I was like I was like it and then I got I got a message one day From my agent and said um There's a kid that wants to meet you. His name is freddy. He's got cystic fibrosis. Um, he might not have long left He wants to meet you and design a shoe Straight away. I went no I ain't doing that I had the selfish part of my life I was going through and working on myself and I I ain't doing that because I don't want to I don't I don't want to go there and and commit to anything Or it to put me in a bad place again of meeting someone that's potentially gonna die I didn't think I could do it. I was like, I can't do this man I can't meet a young kid who's dying and then he leaves a mark on me and and I don't know what I'm gonna do My head's not stable Anyway, when I'm on the Dan I just wrong major when I went good listen. Let's meet the kid It was the best move I had to make in my life meeting that kid change my life completely The fucking best day of my life meeting this kid. He come into my office Pulled up in a Rolls Royce He had a like dressed absolutely beautiful. I wear Louis Vuitton after shave. Yeah, I've never smelled anyone with this one I've got it. Just come out of coming. I've cuddled him. He's got it on I met this kid man and I He's put all my perspectives in the right place everything that I was doing everything I was fucking Waking up in the morning and having problems about he's just got rid of him that day this kid I needed to meet this kid. I needed to meet this kid. He was my angel and He come in and he just didn't want nothing. I said like first things first, yeah Got on the computer. Let me buy you sank. I don't want anything I said come you like Gucci. Yeah, let me buy Gucci tracks here. He wanted me to do it So I just bought anyway delivered to his ass sat down with his kid man and I remember I like Someone giving me sang and like and like a bit of paper and I went I can't read that and he went He put his arm on my shoulder this 11 year old kid. Yeah, I mean I saw our our teacher And I was just like wow this is intense man and he sat there drawing his shoe and like He was just picking up so fast and like everything that he spoke about was nothing about him It was all about other people. I was fucking learning so much of this kid. Yeah, I was like And by the way, I'd got a camera crew to come and film it for him say his family great forever And I thought he was gonna come in there and be a bit like quiet under the camera. This kid coming me I can't explain what this kid was He would have he would have run the world Come in he bossed the whole thing had his mic on he was fucking unbelievable And I was just just a few key points that they would change me man And me saying to him right listen, I'm gonna bring this shoe out And what you got excited about and every bit of money it comes for you I'm gonna take your shopping and I fucking buy you whatever you want. Yeah, whatever we own up this shoes yours He went nah, give it to charity man Fucking embarrassing me man sitting embarrassed that I'm actually this mess of a person at 25 so selfish I've got this young kid sitting there teaching me all these lessons And I was like, all right We'll give it to the charity you want a man it it took too long and I was chatting to him in great allman street and he carried on working And was doing his thing and he was sending me updates what he was doing and come close with him and then I was getting too close with him. But I was like, I loved this kid, man And and then woke up one day. I was about to leave the country and I got the text that he died And that was the probably one of the toughest days of my life, man I felt like I'd let him dance so badly because Yeah, you can't thank that, but uh, I know not now. I don't I'm good now, but I didn't get the sample in time to to show him All we needed to do is see this shoe, man He fucking had it. I'm not showing me and then Then just little things I was up the west end. Why didn't I go in great allman street? What all right start coming back. But then I spoke to his mum and the ways the words his mum said to me Really really changed me Just the way she spoke to me and how thankful she was and I didn't realize how much of a difference I had made on his kid's life and that was um That was that was the change for me, man. I was like, well look I'm fucking battling sank here in my own head. I'm trying to change the world I'm trying to be a multimillionaire. What one door one here. What's the most important? And one was at the time to fucking make an impact on people and I told myself from that day onwards everything I'll do Like I'll make sure that I'll give back and I'll always be there and I'll be that that opportunity that people need Everyone I've taken on I'm not going to take people. I'm with university degrees It's all been people like young kids with not as many opportunities I've got people I've got people around me like they know they can count on me And I've really based my life on that now And it was just off the back of me and his young kid and do you know what? It's the first time I've ever spoke about and not cried The first time I've ever spoke about a kid and not cried my eyes out Yeah That's a good thing to show that you've came a long way and it's a beautiful thing helping others man It's there's no gift better gift in life than helping others their gift in life I always believe is given now we can make all the money we can do all the bullshit But if you've got a kid there who's passed away 12 years old and yet we're worried about polishing up a Porsche how much watch we can afford It don't mean fucking shit because your health is your wealth and you talk about high young people Who's not really like why do you think I hired Nick? Do you know what I mean? Fucking sleeping beauty, do you know what I mean? You've got to give it to the poor man and he's doing it Yeah, but that's a beautiful thing. Yeah, I seen it and fair play to me. I'm going to shake your hand for that Thank you because you've done all the work for charity and that's what it's all about man I've done that twice now. So I've done two releases for him. So the first one I've done was razor sunshine Which gives the kids the opportunity to meet their heroes and the second one was dream flat Which takes kids to a terminal yield to on a flat to california or something like colorada was sank and given them a last holiday But see that when you had when you hit your targets, you felt at your lowest point in your life But when you're doing these good things the best time ever man Mate I was sitting on the news and I see the koala bears in australia. Yeah, we're getting burned. Do you remember in january? And I was like, fuck what can I do? I was like, I can't do anything. I can't let these animals die man. It really got to me So I'll just put like all my earnings that day or that week Was that any profit I get this week? I'm giving to them koala bears. So I've gone and found a charity I've given me double way that week. Yeah, it made me feel phenomenal Like when crimple towel was on fire No one actually knows this about me. Yeah When crimple was burning dan it reminded me of where I'd come from man I know what it's like in like them communities It's like there's not enough help for them sort of communities It's looked down upon and things like that and it's the most beautiful community ever Everyone helps each other. Yeah, I remember that day seeing it on fire going to my mum. Fuck. What can I do is She's like, I don't know I went back to my office at the time I had a clothing brand I must have had 500 tracksuits t-shirts trousers everything I loaded a car up and I drove straight down to gremful tower and I got out of mosque I took my shoes off. I'm gonna greet the guys on the mosque and said, please Can I just leave you some supplies? I know you're getting them from everywhere Anyone from that place? It needs clothes anything. Yeah, just just see here you go I'll give my whole brand away Every single thing that I had there I'll give away so the people that was coming out of the tower Could have some clothes to come out to her And that made me feel good. Of course doing that and I felt like I was giving saying back and ever since I've done that That's all I've done. Yeah, that's all I've done and my friend I was talking about from who told me to go on the show isn't that back And like I'm getting my life back and I've just got a spark in me now man. You can see it in your eyes I've got a spark man and I'm I'm ready to go now and I feel like I have learnt so much at a young age. I've lost a lot of people around me um like drastically Young yeah, you lost two friends last year to a car crash. Is that great lost two last year? And I lost another two this year as well. I've got um One of my cousins over in island passed away. So I don't hear that. Yes, right. No problem, man Young he was young same age as me Had two kids and then I lost another cousin who was 40 with Four kids. It was a big inspiration for me. He played a big part of my life. Yeah, he was um He spent a lot of his life reforming prisoners and giving homeless places to sleep and all that and he died this year and um That was just another thing It was another lesson for me straight away. I was like this guy. I looked up to him for years He had everything It's the most beautiful family the best morals and we lost him and I was like, you know what looking at life is so Sure, but that's life brother We're all gonna die and that should be all the motivation you need in the day during the day to get up in the morning Is that I'm gonna die? How am I gonna leave a legacy if I've lost countless people? You just said his words to me. No, you just said to me. You just said his last words to me We just said was his last words. That's the last thing my cousin said to me before he died We just passed away before he got into to where he was going I missed message him later night one night saying Where's it all gonna stop for that? Where what we chasing? It's no longer about success. It's about leaving a legacy. It's the last words my cousin said to me before he went And I took that on board Took that on board. So that's that nothing means nothing to me no more. Yeah, everything's an illusion, brother I'm at peace. I'm at peace with dying. You're at peace with yourself. I'm at peace with myself I'm at peace with dying. I completely understand when it's my time. It's my time I'm I'm at peace with that. Yeah when I've traveling the world on planes when I get the air turbulence if one screams I'll just lay there like that. Yeah I'm a piece of it. I'm just at peace with it man. I just completely I feel I'm at a really peaceful stage in my life But you're utilising people's deaths as an advantage and a positive which is a great place to be because If somebody died back in the day with me, I've lost countless people as well But I used to use that. It's their birthday. So I would get fucked up with drinking drugs. It's Christmas. It's our first Christmas without them drinking drugs It's the summer holidays. They would be here. That song reminds me But now it's to fuel and understand we all gonna fucking die. How do we do that? They were sitting down in gloom because people can live on a death for 10 20 40 years So it's about understanding we go. I think we should celebrate life if somebody dies fucking celebrate Yeah, so now it's like I'm just yeah, mate. I feel great. I feel amazing. I feel fucking amazing You're so good on your path. I feel wicked. You know what I mean? What's your plans for the future then? Mate I feel like Every time I try and plan something it happens really quick and then I've get like a bit like what next I want the world. Do you want everything yesterday? Day before yeah I can't get on with anyone man. I can't get on with anyone. I can't I just I can't do it I need to do things myself. I can't take the process of waiting Everything needs to be done nah or yesterday And like nah, but since I've chilled out a little bit things are starting to unravel I'm getting a bit more love in America. I've been trying to crack the states for years It's not easy I've done a collaboration with a brand over in new york kooky. It's like an old biggie smalls brand It was fucking like I was over there doing a meeting in the empire state building And that's when I turned around for the one time and actually been right. Yeah, we're getting somewhere here So I'm a bit more calmer. I'm not trying to just throttle in everyone's faces when it comes it comes to that sort of stuff I'm trying to hold on to what I've got here and just trying to make sure everyone's happy I'm trying to make sure my staff are happy my mom's happy George is happy my brother's happy. That's all I want. What about marriage marriage? Yes, uh, definitely It's on the cards 100% you need to leave it behind for someone doing it. I think nah I think nah more than ever because like I'm building now I feel like everything before was building mode and now I'm like on this freedom path where I'm covered I love doing what I'm doing It don't even feel like it's my own business no more to know that because I'm not not like I'm really not that bothered about the money part of it No, I don't feel like it's mine no more because I feel like I've let it go of everything And I'm just living my fun dream doing what I'm doing And then since I've done that I'm like I'm more excited for my future to get my me. I'm more excited about my future with Georgia I've just bought like a lovely ass man like Which I couldn't have dreamed of even looking at in 10 years ago And I'm building on it and it's going to be a palace and like for me That's a big achievement because from where I come from I shared a bedroom with my brother I didn't have no carpet in my kitchen or a liner in my kitchen That was a noob growing up and I felt rich then But now I'm at that stage where I'm just want to I want to help people want to be a positive influence I want to have my bit of fitness. I want to I'd be able to just go away when I want and just a balance I've got the balance now man, and I didn't have it and it was fucking dark And that's that's what I really really want people to understand it Look the more people keep on pushing You need to be pushing for the right thing for anybody that's struggling with mental health What's the base would you give them you need to wake up every day and take it as it comes And if you feel shit and you feel like you need to stay in bed you have to stay in bed And if you feel like you're on the path you've got no one you have got someone there's a million people You can go to a fucking corner shop and you can talk to the man behind the till You can go to there's a million numbers you could call for people Is that the obviously no the male suicide rates through the roof 250% since I lost people through it man and People that I wouldn't have even imagined that they would do that to himself But the thing is Is it all goes down to the day of like you feel shit one day Like it ends up you end up in a dark place. You don't know what you're going to do to yourself. Do you are? So Just need to get up man. You've got to do things you enjoy. Don't press yourself for everything It's like there's so much pressure on this generation that you've got to be doing this this and that Don't fucking listen to anyone you do in your own race run your own race Do your own thing because otherwise all you're going to do is drive yourself insane. Yeah, definitely because I've done it I've been there done it. I had it. I've not had it. I feel like I've been I've done it. Oh, it's so young So I feel lucky but I stopped me. I'm 36 James I feel like I'm fucking retired now like it's like you know what I mean It's like I've done chasing all this shit now. I feel phenomenal I feel phenomenal. Are you still friends with anybody from to me? Yeah, I'm still one there Yeah, a little bit you're still good pals. Yeah, yeah, yeah, yeah like I've got I've got love for everyone, man I love for everyone. I've got um the last like six months to a year After as I said my transition of becoming a different person. I feel like yeah, and like understanding what actually success is And how to deal with it I've got so many more friends, man Like I don't want to be around people are parties and shit. Yeah, but I've got love for everyone I I I even if I meet someone I think they're a complete wanker Yeah, I still Still directed at me No, you know what I do James, yeah You know like even now that I've got people I wouldn't have gotten with on the show before and I couldn't stand being man I sort of sick back and analyze like what they're Why'd I like that? Yeah, do you know what I mean? Gives you a better understanding of why people the hatred the anger of people are deflecting stuff on you Exactly, it's just a reflection of them. So I'm cool of anyone man. I've got I've got no enemies. I've got I've got I've got some good friends I've got a lot of people are fucking don't show me support, but it don't mean nothing to me I wouldn't used to get angry about it, but I don't know more. So, yeah, the show's good. I'm gonna stay on there I'm not gonna be that prick. It's gone out there got on the show and everyone going oh, you should leave now make listen Yeah, it had a part in playing what where I'm today. Yeah, definitely. I'm not on there for the money I'm on there because my friends are on there and my girlfriend's on there and she enjoys it So I'm gonna stand there feel good as well that you're getting more love from people now But there's no any hate towards you. Yeah, man. He's like, I don't why do you think that changed? I think because I should look Everybody's got that persona sx. Let's be honest boys girls It's the reality stuff But you've got to give them the respect to people's willing to sacrifice and go at the forefront to put That's it. Yeah at that level. I think I showed it but I think I think that will change and I'll start against a lot of love around the park where I've done a few certain bits on the show about mental health What I didn't have to do I know and I made a few comments to georgia in the early stages that all I want to do is make a secure future for everyone and I feel like I've Talking about myself like I'm fucking really big bollocks really think but there's a lot of kids out there like me They need someone to look up to they don't should they shouldn't be looking up to reality stars You shouldn't like be a kid thinking I want to be on love island. I'm older to come on man It's no life But I've sort of showed like with hard work dedication You can overcome things you can overcome demons. You can be a good person. You can you can have a message You don't have to be a fucker to a player. You can you can do this in this and I feel like I've booked anything different To fucking about every week you won't have no big arguments the breakups They're getting caught fucking about no because it was your loyalty so pure then for georgia. I'm loyal man Why was it because your mum and dad's relationship was strong or did you have Or did you feel that presence that someone truly loved you and you didn't want? Yeah, I've got a different kind of love of georgia where georgia didn't love me like for what I had because I had Fuck oh, yeah, and georgia had the first big house. I'd ever seen And georgia was like I don't come she had a convertible and I had a smart car Which was that green and like and she just wanted she just loved me for what I was And she says it all the time we joke about it. I had fuck all when I met her and I was a leery fucker and We just clicked and so if I you're going out looking for that relationship So why are you gonna jeopardize it for what? You got to stay true to your family and your friends and that and you gotta like If you just got you should be at home your missus you shouldn't be out there part in every weekend Why don't I get a part in every weekend you gotta miss it at home because you're not drinking or anything anymore No, I stopped drinking three years ago properly hose out with the main set. That's great. I love it But I stopped drinking three years ago. I've had a little back But I have a few outbursts per year, but I ended a drink for a year But I just don't like the places it can take me. Yeah being drunk. I don't I don't like it I don't like having the anxiety on a monday tuesday after a weekend Like I've slept too much and someone's out there working Harder than me to take it away from me. Yeah, I hate that feeling See I like the saying but work is if you're number one. I believe you're number one, but work is if you're number two There's always somebody Mate if I can smoke me take over you I have inspired so many people to go out and feel like it's possible Yeah when it comes to this shoe industry I don't there weren't no kids like me from England making shoes. Yeah I'm the I'm my mark here kind of Americans Italians Yes Americans Italian, but I've give people that feeling that they feel like they can go out and they can crack it And that them fuckers are trying to take over me So as I stay with shoes mate not podcast because the podcast game is hard as fuck. Don't be trying out your fuckers Shoes are easy Listen the shoes are so fucking easy now to me. Yeah, like I need a challenge. I'm gonna start I'm gonna start shoes Yeah, man, but everything's good. You look really happy bro. I'm happy. Yeah, I feel amazing Yeah, I feel amazing. I feel good. I feel like I can take on the world feel like I don't I've ain't got no one to answer to I ain't got no I ain't showing off in front of anyone. I'm like, I'm just me man It was if you've got a lot of weight off your shoulders as well Mate so much man. That's a beautiful thing See when you came clean on the show about your mental health. Were you scared to do that? Do you know what mad one right the night before we was in we's actually went to new castle to film the day that I come out No, we weren't we weren't we was in Was in Italy And one of my close close friends had just become a new cast member on the show and he turned up And I had gone out the night before and I was on the piss badly man. I was sinking bottles of wine And I'll never forget when I was filming that thing. I was like They was like they said to me couldn't you gonna talk about and I went I see how I feel I turned up and I was proper hungover and I was talking about this shit And I sat down mate and I sat george and I sort of got into the conversation about it. Just I mean being filmed obviously I was fucking burst out crying mate. I didn't even know what happened to me I was looking at george and I was like It's because I've brushed on it. Yeah, and I was a bit emotional because I was hungover And it just all come out it wasn't planned that thing on the show They didn't plan to like me going chat about it I'm literally having a chat with george. You're at breakfast and I just started talking about it. I don't know why I've done it So I just thought I had to change your life fucking change me mate. I'll let All right, yeah We'll let it all out. Yeah, if you think I'm a pussy. I'm a pussy, right? But I'm telling you I'm not so I'm gonna talk about it And then the next thing we come home we went to new castle and I tried this I've done this little campaign Like to get people talking so we stripped off bollock naked A new castle and a freezing cold in the winter We had these signs like about I cry because just to let emotions out We threw him up in the air making all fucking running the sea, but we'd been out all night So we was in bits and it was in it loving us up and little things like that I just felt like I was building my life back up slowly slowly. I took a big hit And it takes me a lot of talking about it's a thingy took a big hit in life, man To to get where I was I was fucking not for six, man But that's where the growth is brother. You should be proud of yourself. I know your dad will be proud Your message will be proud because what you've achieved me. It's phenomenal, man I look from the outside and I go, he's fucking flying. It makes me proud and go Well, if you can do it and it can be done. It can be nothing's an easy ride You have got to expect to fucking turbulence the potatoes is now like and you know your thing your thing's huge, man I've reached out to you so how much I loved it. Thank you, brother, but Anything is possible. Yeah But see the industry where I'm in now I ain't letting it be possible for anyone So I might be inspiring you to do what you're doing No one's taking what I've got off me. Of course. I'm fucking good. I call. I'm glad I inspired y'all But if you want to come into this game now sweet, we didn't have competitors So we was you I was one transpiration. No, I'm your competitor and that's a big part of it That's a lot of the game You need to be competitive. You still need to cut for what kind of image because if somebody starts a podcast I'll say would they I get I'll send them the equipment send them that if they start competing with me that'll work my game That's what I'm saying. I have so many messages James and people going sorry, mate. I'm sorry to bother you Yeah, I'm just wondering um What what um, what do you use on your iPad to draw your shoes? So a lot of the time my text buttons telling what it is. I call mate. Do you know any factors or get some stuff made? Do you want to give me 80% of the bank? Anything else it's just like all the hard work of me traveling around the world trying to find all these things in shit conditions Yeah, and not getting no sleep to kind of find the best of the best factories. Let me just give them a ways or something So, yeah, it's a it's a competitive market, but I enjoy it now. Yeah, but I can't but again You are killing it up in Glasgow the fort and I just seen his shoes and I was like my mum I'm interviewing. She's like, I love to make a moment. Love you and Yeah Um, yeah, it's phenomenal me and let's see you should be proud I think now when you know you sound about now, do I look back and reflect on it? Yeah And I said no because I'm still living it I feel like in lockdown and with all this shit I have been I have sort of reflected on it to see how big I have become But I've tried I try not to admit because I don't want to come across as yeah, of course Yeah, but confidence is key as well. No, I'm confident and no listen. I know I'm the best at what I do I know I'm the best at what I do But I put myself down a lot in front of people because I don't want to make people feel shit about myself Anyone says, uh, do you get on? No, I'm good. All right Do you know what I mean? And a lot of the people who know me all the reality stars probably think I fucking ain't doing that Well, yeah, because I have a trust me. I am It's mad It's it's mad me. Yeah, it's big. It's bigger. It's it's it's as big as I could imagine It's only down to you where and I'm excited to see your journey from where you are now to 40 because I believe You're up there with yeezies. You're up there This is a billion dollar brand that you have created because I know you've got jumpers and hoodies and t-shirts What's that then what haven't used that do you went down? That was just like, um, but extra different Listen, I'm a shoe guy. Yeah The clothing will never be like the shoes because I am so obsessed with the shoes. I'll draw non-stop, man The clothes was just like look we're in so many stores We're in some of our stores. We're like Someone would sell 10 pairs a week And we'll sell a thousand That's that that's have that's the difference in sales. I'll compete with Gucci in some stores Like and in most of my stores are high-end. I'm competing with like Gucci and fucking other things Just like, you know what? Let's have a little wavin. You said we can do this clothing stuff We've done it and it hit off if you've got any of your own shops yet No, no, not at the minute. It's because thank you about that Yeah, I want to do a flagship as a flagship to come which will be like it will be more event space and And I want to do some classes for the kids and things like that and get them down there do the event stuff But at the minute it's just literally we're going through this recession at a minute Which we're about to hit with like whether you like or not End of the year start of the year it's going to boom. Yeah, it's gonna hit. It's very very hard So as a business, I think that the only thing you can do in my position is You need to cover your stuff and make sure you've got your stuff because your stuff I've got you in good times. Yeah, and then making you have it off. So when the shit comes you got to make sure You're there from yeah, I didn't furlough none of my stuff nothing like that. I was there from yeah All you need to do is cover how you can like to have your online business take care of your stuff Your bills and all that and look at anything else is a bonus Because your online business needs to pay the bills your staff and just tick over so the business can keep on going The recession is coming scares me Don't scare me for my business scares me for other people for other people. Yeah, that is scary, but You just got a soldier on and many obstacles are going to come in life Do you think that'll benefit you though because your your shoes are so reasonable that people will still buy? Yeah, I feel like um People still want to look good around the house whether you're in isolation or not Like sliders was a huge market all of a sudden everyone was buying pool sliders because they ran around the house with socks um But yeah, I feel like it all comes down to The way your brand is marketed and how you're dropping things and stuff like that So I ain't dropping anything was taking a month's wages. Do you know what I mean? Yeah So when everyone's on furlough, they ain't buying no four five six hundred crit trainers If i'm doing sank at 160 170 they could afford it. It's making them happy. So why not? Yeah I think that shows you the character of yourself make looking after your staff and Going forward for today mate listen for interviewing you mate give me your time. It's been an absolute pleasure Very much man, and um, thank you. Thank you. I can't wait to see what you do for the future For anybody watching would you like to finish up on anything by my fucking shoes? No, no, no, thanks for watching man. I appreciate it mate. Keep doing what you're doing man Absolutely, pleasure. Keep doing what you're doing and late wise. Thank you. I can't wait to see if the future I've got a lot more to give so 365 more days We'll wake up again and we'll see you right next