 Hey, what is up and welcome to insurance agent training live every Monday two o'clock central center time today? I am in My hotel room in Phoenix, Arizona Just finished the retreat just coming off the retreat had an amazing time and today I want to talk a few minutes about promotion Branding and advertising and that's something that we went through a lot of on this retreat like SEO Like how to promote yourself right how to brand yourself how to advertise yourself in 2019 how to get leads how to get customers All of those things are things that we went through high level Deep dive all of it for several days So one of the things that you need to know when you're watching insurance agent training today alive is We talked about one thing Everyone always talks about how everything I wear just about is Branded I'm telling you if you're not doing this if you're not branding yourself Right number one and if you're not always wearing and promoting your brand Then what are you doing now? I'm not talking about just always throw it in people's faces, right? That hey, I sell insurance. Hey, I sell insurance. Hey, I sell insurance, right? I'm not always throwing in people's faces. Hey, I train agents. Hey, I train agents Hey, I train agents right or hey, I market for agents or hey, we build sites for agents, right or hey, you know We generate leads for agents, right or hey, I coach insurance agents We're not always or hey, we throw a conference for agents We're not always putting that out there and throwing it in people's face. So you guys see me do it through video You see me do it through swag, right? Even on my Apple watch a ca logo all of it, right? So you guys see me but also through Instagram stories Facebook stories Random videos, right personal page I'm not always throwing in people's faces the hey, you need to buy stuff from me I am focused on educating and providing value It's one of the things that we talked about at this retreat this weekend pay attention now This is good people do business with people that educate them Who educates you better than anyone else the insurance industry and a lot of you do business with us because we focus on educating you and bringing value to you instead of I'm gonna shift to give you a little little better lighting here instead of simply just always preaching Instead of always selling instead of always pitching sort of telling you always buy stuff from me instead. I'm telling you the content approach The marketing approach for 2019 and beyond is a value first approach And if you're not doing that with the branding of yourself with with the with with all your social media with everything that you do You need to be it's a value first approach. It's an educate first approach, and it's a sell Last right. It's it's all about nowadays It's all about how much can I give away for free so that when someone thinks about that topic? They think about me. Most people are backwards like the old way. We talked about this a lot at the retreat the old way is hey Keep everything close to the chest. Don't tell anybody your secrets. Don't think about every don't don't tell everybody too much Right, that's the old way the new way is hey Here's all that I'm going to provide for free like we do these shows constantly videos constantly everything we do We see how much we can give away and in turn I Give so much value so much content that a couple things happen And you can do the same thing in your business and we talked about this a lot at the retreat And if you missed it, I'm telling you I got another one in June. You got to be there See that's a soft sell in the middle of providing value, and that's okay The way you got to approach this today is How much can I give away? right Am I putting emphasis on educating people along the way do I provide and bring enough value? so that they care and When they think of the services I offer Will they think of me now? They'll only think of you if you're educating them in the right way and Providing more value than anyone else in your space like I feel like and that's why we had life insurance agents Medicare agency owners PNC agency owners carriers, etc Pay to be on a retreat with us Because we provide the most value from a content and training perspective As much as anybody in the industry I Give away so much stuff for free Because I enjoy it and I understand that marketing in 2019 that that's part of it and Because of those things Guess what the person to educate some is the person that they think of that they think about training them They think about buying leads from they think about doing business with so are you putting the right structures in place? This is insurance agent training. This is live training on the spot. Are you right now? thinking about Educating first providing value and giving away as much as you can for free If you look at the course of the 1200 videos that we've put out to the general public to the insurance world over the last three and a half years No one else has done that Find me someone that's provided more free Content to insurance agents agency owners IMOs carriers call centers, etc Then we do but when you that's why you but that's how you need to think When you think about growing your business when you think about when you think about putting your message out there to the world So that when they think about something you have to offer they think of you Think about that approach How how can you give away so much content so much value and so consistently then when they think about life insurance Medicare Joining an agency right recruiting Building a call center right when they think about buying home and auto insurance car insurance when they think about you know Purchasing an annuity when they think about investing when they think about you know an IUL whatever college funding college planning any of it When they think about any of these things Who do they think about who do you think about who comes to mind first when you think about When you think about Medicare and selling Medicare supplements, who comes to your mind first? Well, what are they doing? So that they come to your mind first and how can you also do those exact same things that they are but better More value spend more money Pump it out more and do it more consistently so that when someone thinks about Medicare stuff selling Medicare supplements They don't think about them They think about you so today. I want I want you I want this to be a Thought provoking episode of insurance agent training that gets you thinking about How do you? Advertise market brand and promote in 2019 so that later on in Later on in 2019 2020 2021 2022 2023 2030 2040 2050 even 2060 They think of you right so that that's the message for today Hope you receive it. Well, hope you have an incredible rest of I hope you have a dominating week Think about the things that you can do to be top of mind and Help a lot of people and the first way is to get around people that inspire you that motivate you that challenge you That you can learn from pay to learn the things that you need to know That's one big takeaway big secret I put out to the world all the time because I paid to learn the things that I needed to know to scale my business That's why this retreat. That's why the five people that paid to be on this retreat took away so much value They were blown away So think about how you can implement this in your business right now and forever So that you dominate your niche of this industry for many years to come Thanks for watching interested training. Hope you have an incredible rest of your week and awesome day We'll see you tomorrow for phone phenom. Appreciate you guys