 It was very encouraging to see a large number of entries over 800 in many categories which highlights the wide range of disruptive branding activities that are being undertaken. breakthrough ideation and innovative branding will always continue to be a key driver for companies and it's good to see us from focus on outcomes and impact of the ad campaigns. The last two years have been very difficult for all sectors including advertising. It truly required adopting a disruptive approach to remain meaningful and relevant. So it was important to look at the adversity as an opportunity and change force and digital marketing has hence seen a huge leap and the medium is now integral to all marketing campaigns. So it was good to see the advertising industry rise to this challenge and I also thought the focus on business results outcomes achieved through the campaigns. Having a relevant weightage as part of the duty was something that I felt was really that worked out quite well for all of us. So I feel quite enriched having very good duty members as who were part of my panel.