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Uploaded on Sep 12, 2008
Parfums Givenchy commissioned British artist Ian Wright to create a work of art using approximately 5,000 of the Phenomen'Eyes mini brushes. The result was 5045 Lashes, a work that symbolizes the "remix" of beauty and art.
The project began in August 2008 and was completed 12 days later. In the end, Wright chose to recreate an illusion of a 45' record using only the mascara brushes as his medium. The unique circular brush shape brought back memories of Wright's early childhood, listening to the voices of Dusty Springfield and Roxy Music on the record player. The pure glamour of glistening black vinyl became thoughts of glistening black lashes, and the inspiration for the Phenomen'Eyes project was born.
5045 Lashes will appear throughout New York City in pop-up galleries this fall (Oct 10th and 11th at Sephora SoHo; Oct 17th and 18th at Sephora Union Square).