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If The Competition Has Video & You Don't, Competition Wins: Bruce Clay

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Uploaded on May 10, 2011

http://rseo.co/bruce-clay ► We interviewed Bruce Clay at the Search Marketing Expo (SMX) about the changing nature of search engine results pages and search engine marketing with the growth of online video. Bruce is somewhat of a legend when it comes to SEO and is a very well known thought leader in the industry. Bruce tells us that the inclusion of video results within Universal search results has changed the game and offers marketers a new opportunity to rank in the first page of Google search results.

"Whoever has the right kind of content, good for them. If you don't have the right content, bad for you. If your competition has a video and you don't, the competition wins. So I think we're going to see video on almost every site that at least wants to rank."

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