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3.4 Different sources of secondary data

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Uploaded on Apr 5, 2010

Internal secondary data includes: sales force records; transactions; competitor activity; customer records; inventory records; cost of transport; previous research; website visitor records. External secondary data includes government output, academic knowledge and company reports. Professional associations publish industry overviews. Market research report publishers have reports on different market sectors. Geodemographic companies produce data from the census combined with other databases. There are also consumer-generated media (CGM). http://www.oxfordtextbooks.co.uk/orc/...

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