 So, ladies and gentlemen, very warm welcome to module 183, let us try to understand the knowledge society. How we create the knowledge society is that, I mean knowledge society is about where economy thrives for the creation, use and the sharing of knowledge and information. And these are elements that work has primarily conduced to economic relationship between the various sector of society, where citizen well-being depends on effective and efficient use of knowledge, is that the knowledge society or is that the foundational base of the knowledge economy is characterized by the education, training, absorptive, capacity, prior knowledge, knowledge flow, technological knowledge, transfer, R and D capabilities or innovation diffusion, is that the knowledge economy or what if in the today's word what we say is many factor made knowledge one of the most valuable economic asset and foundation of the knowledge society or whether it is the transformation for being a tool in the production to a commodity or whether the commodity comes in or the commodity prices the subject, whether the international information or the asymmetric information as I told you it is irrelevant information or the relevant information or the wrong information or unreal information could be well come on to the point is most companies survival and the growth depends on innovation and new knowledge creation as globalization is making all industry highly competitive. So that is what the high competition is all around you, so more the knowledge is more the higher our competition would be, so the more the information comes in you have to create more innovation, you have to come up with more innovation, more innovation gives the idea and then the product become the fade, the fade thing is just about that life become I mean condensed to one, two, three, four months then fashion change, then fashion model change then the technology changes, so in ideas ke saath tezi se tabdili jo hai, tagayurati tabdili, esku tagayur kaiten and me jaisi mosmo ke tagayur hote astana production mein tagayur aar hai, so iss main tabdili jo aati jaariye ok astana aariye for example agriculture ke set of change horein, purana beech kaam nahi karega, aapne dekha ho ka pehle chota hant maat rata tha abitna mota hant maat rata, pehle chota sa pehla jaata, abitna mota sa pehla jaata, so aapne dekh rahe hain ke iss ke indar farming ke indar tabdili wakya ho rahe hain, uske indar serums change ho rahe hain, uske raw materials change ho rahe hain, uske back end ke upar saariye ki saariye storage change ho rahe hain, uske perishability bhi bada hi jaariye, ek tomato jo 3 jain maiz aaya jata tha, aap perishability bada hi jaariye uski, then is industrial society, is that the industrial society we have to develop another industrial society, main saawdiya gaya, waha pa main baad dekha kadar ki indar industrial society bada hiye, then is the knowledge society, so moving on the raw material, agri production, where is technology, reverse effect main, every action in the reversal effects dekhiye, raw material, then the industrial products, information products, knowledge products, phir jo reverse main jaare innovation, network and technology that goes into the economic growth goes up and the societal transformation altogether linking up, so yeh dono cheezin bade important hain, if there is no social transformation, there will be no economic growth, so you must have to understand, hain parshwari pakistan mein lekar chal rahe hain, main abhi bhi bade clarity ke saath kya sakta hain, hain structure ke saath nahin chal rahe hain, hain SME's se lekar, hain aare pa digitization hain, humne saray shuro ghain, hain aare pa ACCA's aath hain, hain saray shuro jaath hain, hain pa sar accounting aath hain, hain sab shuro jaath hain, MBA aath hain, MBA se saray shuro jaath hain, aafri launching ke daur hain toh saray freelancing pe shuro ghain, industry ke par abhi gaur koi nahi hain, jab gaur hoga, toh saray shuro hain, industry aapki lagni rahe, production aapki ho nahi rahe aur aap complete aap consumer society mein 100% consumer society, you are not exporting anything, ishtara agar aapka base point toh aap economic structures ko balance nahi karenge, that is what the imbalanced economy, toh aapko balance of economy dekhne rahe hain ye import or exports ko balance karnao gha, and this is the outcome of the knowledge, society or knowledge economy, thank you very much.