 From Dearborn, Michigan, it's theCUBE on the ground at Ford headquarters. Now, here's your host, Jeff Frick. Hi everybody, Jeff Frick here with theCUBE. We are on the ground in Dearborn, Michigan at a huge Ford event. It's called hashtag Ford Trends. It's a two-day event where Ford is bringing in to kind of social media people from all over the world to really talk about disruption. It's all about disruption. What's going on in the automotive business. Sometimes talked about mobility, sometimes talked about as autonomous vehicles. But really it's a two-day slate full of a lot of key executives from the Ford team. We got to go out and drive on the autonomous vehicles. But really again, talking about disruption. Changes in the way cars are powered with hybrids and electronics. Changes in ownership patterns with ride sharing versus individual ownership. A lot of activity and change in the business. So they brought us out. It's been a great couple of days. We'll plan to hear from Bill Ford. Obviously a direct line and there's really a lot of talk of the heritage, which is a nice way to say it's an old company, but we really value our culture and we're taking that heritage forward. Mark Fields, a CEO, really aggressive in driving this transformation. He's coming out to Palo Alto all the time. They've tripled the size of their Palo Alto presence. They're driving the autonomous vehicles from there. As well as recent announcements around starting a bike company in San Francisco that they're going to roll out to another five cities and they just purchased chariot. A ride sharing service that is also in San Francisco but going to be going out to more cities. So really trying to drive innovation in the way we think about how we get around really from point A to point B, which is probably going to be multimodal, whether it's a bike, public transit, personal car, ride sharing. And as it comes up over and over and over, it might change. If you're ready for a Sunday drive, you want to go down to the beach. Yeah, go take out the convertible and have a great day. But if you're stuck in traffic on your way to work or commuting or the way to the airport, there's other alternatives that are going to be out there and Ford is really trying to get ahead of the curve there. Be aggressive, be proactive. And as Clayton Christian said, disrupt their own business before somebody else does. Again, we'll hear from Ken Washington who we've heard with a number of times on theCUBE as this autonomous vehicle and the mobility initiative continues to develop Raj Nair. But really I think some of the other fun things that we talked about, we'll talk about is with Cheryl Conley. Cheryl's job is really to be a futurist, keeping an eye on trends. And as we talked to Cheryl, and she said, one thing I don't concentrate on at all are cars. There's plenty of people that know a lot about cars. So she's looking at other businesses, other trends, other kind of mega things going on that Ford needs to be aware of. As she described it to me, if there's an elephant in the room, don't be so focused on what you're working on that you can't see it. So that's her job to really enable people to see that. So it's a full two days. We're going to lots of venues, we're seeing lots of things, hearing lots of speakers. We're excited to be here, excited to be a part of the program. We're bringing it to you. There'll be a lot of assets on the website. Look forward to you enjoying them and we'll continue to coverage our coverage of disruption and really in the automotive business. And more generally now the mobility business, it's one of the biggest things happening in our time, a great story and something we're gonna watch evolve. So from Dearborn Michigan, I'm Jeff Frick, you're watching theCUBE. Thanks for watching.