 Hey, welcome to the journey. Today, we're talking about using hashtags with your business. Let's hash it out With me today to talk about hashtags with your business is Emma What's up? How are you? I'm good. So I'm Emma. I'm really excited to be joined with you today and go through Hashtags, let's hash it out. I mean you're all familiar with them, right? You've seen them What what is a hashtag? So a hashtag is essentially that pound symbol in front of a word and then it turns it into a Clickable word right like if I wanted tacos and it's Tuesday. I just search hashtag taco Tuesday Yeah, you're saying and grab me some great tacos. Yeah, so the good thing about hashtags is yeah, they're free Yeah, it's gonna help you to be found but There's still a lot of wrong ways to use them So I want to dive into the best practices of how to use a hashtag today. So let's hash it out Let's do it. All right. Cool. So Justin, how many posts have been done with hashtag cookies? So looks like 19 million. Whoa. Okay. So while you do want to piggyback off of these Popular trending hashtags you also for your business you want to come up with a more unique one. Have you done that yet? I have it. All right. What's the brand new here? Help me out. Okay, totally So what's the name of your business up skill your brand? Have you ever thought about doing a hashtag? It's just your business name Let's see how it widely used it is. All right. So we type in hashtag up skill your brand Yeah, your brand name if I can type One post okay, so this is actually great So by adding up skill your brand to your post then you can not only get more exposure for you But then encourage your customers to use it and then you can get user-generated content. Okay Yeah, like build a community around that hashtag absolutely to post that to absolutely You'll want to also research other hashtags because you're not gonna just use one How do I research though like you know what start coming up with names kind of like the brain dump Yeah, kind of like the brain dump, but when you're on a given platform So in this case you're on instagram you just go to the search bar. Okay, and then from there you can search Try a broad one for what you do something very broad not specific to your brand name. How about just personal brand? cool So this way you're seeing okay, how many Posts are out there with this and we see there's 216,859 posts so it's obviously more popular than the one that we used before What we recommend is using a combination of the two So when when coming up for these things, I know you said a little broad Is there a certain number that I want to kind of look at right? How many things are posted? Yeah, so you don't want to go overboard don't do 30 hashtags All right, so we recommend to so you stay relevant keep it around three to five You can experiment with more and if it works for your brand by all means go for it But three to five is a good sweet spot and you're not overwhelming your audience and you're still keeping it relevant Because we all probably have that friend where you look at their picture and they're just going on a tangent of really silly hashtags that just Make Zero sense to what they're doing or their brand the other thing I recommend to you besides just having a hashtag In your caption is substituting words that you're already saying so I talk a lot about social media And so when I go and do a presentation, let's say in Florida at the restaurant food show I'm going to use the hashtag of the food show so I get in front of more of the attendees I'm going to use my personal one, which is hashtag laugh and learn All right, I dig it and then the other one I do is I'll do a localized one So that's another one. So if I'm in Orlando for the seminar I'm going to use any localized because then that was someone who never they do not know about me They do not know what I do in social media, but they're searching Hashtag Orlando for whatever maybe to eat right and then I have a chance to come up right So it's maybe like hashtags at the venue to kind of yeah exactly and then replacing phrases So maybe I do a picture like I got speaking in the mic at the show and I'm doing this great seminar The crowd goes wild Someone takes a picture. I'm like text that to me. I'm gonna put that on my social media So I go on twitter and I show this picture of me with the mic and I write You know out here in hashtag Orlando giving Great hashtag social media tips for local heroes. So then you're basically substituting that phrase for the hashtag Okay, makes sense and it kind of just flows instead of just that that block of yeah And because you want to keep your captions short No short and sweet. Okay. What else about hashtags do I need to know to make sure I'm relevant? So just keeping up on the trend. So this is something that's always changing, right? So what might be trending now could be Gone tomorrow. So keeping up with that search bar to know what's out there. What's trending you can even google this So then you're super relevant Okay, and now is there a difference to the hashtags I use maybe on instagram or twitter or do we even use hashtags on facebook? You can yeah, I mean facebook twitter instagram if you're using them on linkedin. I would stop Doesn't do anything But absolutely just go to each platform treat it separate. Okay, you know, they are their own entities They have their own algorithms. They have their own present So I would just encourage you if you have one you're looking. Yeah, like hashtag personal brand Go over on twitter see the relevancy there. I was talking to this guy. He owned a barbershop And basically business was so slow. He's like, I don't get someone in my shop like today I'm I'm not gonna be able to I'm going to close my doors. So I was like, you know what hop on twitter Of course, he looked at me like where is this going? I said go ahead and search hashtags about getting your hair cut Hashtag bangs or no bangs in your local area. So we did it in san diego Where his barbershop was and from there we found people in real time that we're looking for a haircut Okay, so we Started a conversation instant business. Yeah, exactly invite them on in Thank you so much. Emma for taking the time to help us better understand hashtags and all the relevancy Those of you at home make sure you subscribe to the channel to know when these videos are coming out next This has been the journey. We'll see you next time You