 We started off in October 2010 because we felt that there weren't that many good web events for developers maybe at that time. And we wanted to run events for developers with the intention that this would help to either promote existing communities or facilitate new communities around technologies that are sort of not mainstream today but could become mainstream tomorrow. So we started with our intention and have been running events since October 2010 where there are themes including browser standards, UI engineering, PHP and so on. And now this event in July which is our first event on big data. What's also different about this event is that we're the past we've concentrated on events for developers. But this event we decided to bring in a much larger audience because as much as there is a challenge in terms of managing data, there's also a need to interact with the people who are sort of generating the data, sitting on this data and are not entirely sure about what to do with this data or how to sort of leverage on the potential of this data. So at this conference you will see people who are not just weeks and developers but also people like product managers, people like data analysts, scientists, all of them come from different disciplinary backgrounds and different business and market ideas. And so it will be useful to sort of have this kind of interaction. The main event happens in Bangalore on 27 and 28 July and we have workshops on the 26 which are open to anybody who has registered for the main event. I'll also briefly get my colleague, my colleague Anu over here is sort of managing the content agenda for Fifth Elephant. She's leading the ARA Coral panel so maybe you can briefly tell people about what kind of content and what they can expect at the event itself. And then we'll probably just begin. Yeah, give sugar. So quickly the conference was divided into four broad teams. The first is, of course, big data infrastructure, which is part of which we will cover today. The second is analytics which is another large portion of what you do and how you make sense of data. And the third is visualization and tools that often you use for your analytics as well but also sometimes that you use to convey your information to say an outsider or to a third party people. The fourth track or team is around industry and business. Which is trying to explain the solar story of data about how data is created, infrastructure is built, managed, analyzed and then put to use for the growth or for change and impact within a company or in the industry. So whole industries have changed or whole companies have been built or just data and data products. And we'll see how some of those companies are changing the landscape for their industries to be. That's part of the conference though. But we have a hacknet that's happening completely in July, which is actually an overnight hacknet. We should visit the site. It's beta.hacknet.in. There are two hacknets, one in Bangalore and one in Pune, happening simultaneously. There are projects and data sets already submitted on both these hacknets, so you can either pick the data set of your choice or you can submit your own project and propose others to join your team and work with you on that project. The good part is there are a lot of practitioners who will be with us at the hacknet, so there is a lot of opportunity to learn of course. But the goal is to try and build something, try and not just learn the tools but also figure out which models work, how they work and why one model is better than the other in analyzing data sets. That's what we hacknet about today's agenda. Yeah, so today's event actually came up more as a praise coming that Dora and I had before this event. One of the things that we've been doing is traveling to a few different cities in India and talking to people about this event and also trying to understand what kind of interest is there among people in working with data. The theme of the fifth element is working with data and how different people work with data. And a few questions came up in the force of these interactions saying what is this big data? Is this some kind of a fad? Is it going to be there for data to follow? Why should I be interested in big data? As a startup, how does data matter to me at all? So what we want to be useful is to have at least a session where we can enlistify this whole idea of big data and analytics and then we have a bunch of four very good panelists today with us who are practicing and who have had experience working with data which is big in their own respective spheres. And we thought it would be useful for them to bring those experiences to the table and then we can have an open question answer session. So we'll begin with Dora's introduction to this whole area of big data analytics and then we'll have finally a brief presentation and then we'll have an interactive session. So feel free to ask the most basic questions that you have the most complex questions you have because the whole idea of this event is really to enlistify this whole idea. Before we begin, two other things we are recording this session so it will be put up online later. We're also doing a group with Hangout and if you are tweeting about the event, please use the hashtag The5PL and finally I just want to thank a very big thank you to Dora for helping me put this together to Vijay Anand for hosting us over here and he's been almost fantastic host fairly helping us out in every way we can be and I also want to thank Asif for helping us publicize this on the channel his group and participating in this and also for Panvis, Srila, Joj, Asif and Krishna who we will be introducing when the panel begins. Thank you so much for that.