 As you mentioned you were already on selection for 10 years, you had a pool, you had credit company and everything, but still you know business requires a lot more. It does as I found out. So tell us about your business model, how you've been able to monetize it, how have you been able to scale it up. So you know it's been very exciting, very difficult because truthfully I'm not a numbers person, I'm not somebody who's and I've always worked all my career with legacy media. So numbers was never anything I needed to worry about, you know it was like you do your job and somebody else is selling and monetizing and business and so I never even thought about it. And also truthfully it's not that we went into this after having thought about it a lot. We just said, let's start a YouTube channel, it was as casual as that. And over the years we kind of figured out what needed to be done, the monetization model which is still very hard. So over the years like the first one or three years you did not monetize? No, no it was monetizable from the beginning because on YouTube you can monetize. So the videos were monetized but you know when you first begin that money is not paying for anything. It's maybe paying for a cup of coffee. So it was very hard to kind of, it was purely coming from a place of what we earned in the front row, we invested in film companion, taking our own personal investments and putting it in there and then kind of figuring out that we will need to do X to make sure that it's a self-sustaining business. It can't be for me, I was very clear that it's not a question of can you afford to keep it running. It's a question of it can't be a vanity project. You know it needs to be a self-sustaining, it has to be a business project. Yeah I mean I always laugh and say that I don't think I'm gonna find my own private jet at the end of this but you know it has to be self-sustaining because that is proof of concept. You know that allows you to think that yes people want it and they will pay something for it. So obviously for us the main monetization model has now you know after all these years obviously there is a substantial chunk coming from YouTube itself, we have more than 3,000 videos on YouTube, many of them have millions and millions of views so there is much more income coming from there, there is also the branded projects that we do which you know started I think like eight years ago was our first branded project with Microsoft. We did a show called Beneath the Surface in which you know because they're just launched or they were pushing out the Surface computer and in which I spoke with Priyanka, Shah Rukh and Karan and then at the end of it gave them a Surface computer and was called Beneath the Surface and that was the first bit of branded content we had ever done. So it shows like that plus it's commission shows you know we did a podcast for Audible. So those were you know CIDA commissions which went straight on those platforms but the branded stuff we put on our platform so it's a mix and match of these things which has sustained from companion as we've grown from like literally 4 people to over 60.