 This video was taken from our live at 5-shell over on Patreon if you would like to come and join us on Patreon for all the exclusive videos and live shows every day the link is in the description Hi guys Brian Cole from Australia Just a quick question for a Tuesday topic and everyone talking about us getting rid of sport pacer and possibly switching from Umbrough to Hummel and social media. I've noticed there's a lot of people winging about how it's not Nike or Adidas or someone like that My thoughts myself would be I'd rather be Hummel's flagship Team and be everywhere on their advertising Then just get a cookie cutter Design from Nike and not get mentioned at all because they've got so many bigger clubs that they'll be pushing and pushing and pushing What are you guys doing? So Brian obviously talking about like Hummel because you and the sponsorship deals I mean first of all, what are your thoughts on? sport pacer obviously Sport we've ditched them. They've got two years left. We've ditched them What are your thoughts on that and the potential for a new a new sponsorship deal? We've just been talking about, you know, who's been off and things so Listen, you know, they've had a bit of bad press haven't they over the last 12 months Sport pacer. I know a lot of people aren't happy with having a sponsor that can't go on the kids kits and stuff like that So from that aspect, then yeah, it's it's a good thing But I'm not one of these people just me personally that is like we can't have a gambling company or we can't have a Alcohol company or we can't have it because I'm looking at the whole thing and thinking whoever pays Everton the money it's about being able to compete because that's what we want Don't we ideally it wouldn't be an alcohol company and it wouldn't be a gambling company You know because I've got a nine-year-old that loves having the everton kids and doesn't have This can't have the sponsor on his shape because it's because it is a gambling company So if we could get a big brand that we could lay You know at any time whether it be mega fun or whoever USM or any sales the rumors were going on the other day or any of them. Yeah, Amazon whoever Them fantastic as long as it's more money because ultimately It's about being able to bring in There's much revenue as possible to make the football club Competitive and be able to spend the money that we just been talking about so I think it's a positive move by the football club I think quite clearly they've wanted to do it The fact he cut the deal shown by two years Suggests to me that something's going on anyway He's got the interest there because you don't cut the sponsorship deal without having interest in someone taking it Yeah, so that's a good aspect of it. I think there's three three well three potential reasons behind this Number one, like you've just said about the gambling having a gambling Sponsorship we were both at the general meeting when the guy stood up and asked a very good question I see to these but I think No, no, no, no, she's busy and she's been the mass singer. That's the fault makes sense Anyway, take what up so the views of Andy the pit so Exactly, so say to where you've got a problem there with the charity And that's what was basically asked the conflict of interest and that's what she basically said that night She'd either not have a betting company because of the conflict of interest So you've got that you've got the issue That's come up with sports page in Kenya with you would have them basically had their license taken off them Yeah, yeah, and Which was seen as completely separate, but it obviously brought a lot of bad press There's a lot of people out there who are Trying to force football out of gambling now Out of the gambling sponsorship very much like anyone in the 80s have known that All major like snooker events that events for me one always had smoking Oh, and the end of the scene scene is like cool And then obviously as we've started getting more facts about smoking that got banned Which is led to basically smoking being banned, which I have no problem with And we're going the same way for for betting in a way. What's the program this week? Very very eye-opening very eye-opening about gambling on BBC one It's on BBC three only I play really really good watch Really good ways of getting around there as well. You although you've got to watch a lot of tennis Which is the drawback obviously tennis is not fixed wing It wasn't fixed it but you can fix the gambling on it, but you'll say no more Anyway, it is fixed no way It's pizza anyway, anyway, and then the third one is that ever may have seen or have been Maybe ticked off about potential new Sponsorship deals that are a more in line with where the club wants to go and lucrative and lucrative fake So that could mean that could mean Because this means that before I think John John said this when he's come on John Blaine, but like look at our Sponsorship deals, and they're also a bit scattergun. Yeah, they're all a bit all over the place where a lot of big companies tend to have like a Vision and this works into the sponsorship deals So that could be part of it as well. And this gives us a lot of good opportunities now We have the the chance to split Sponsorship deals so we could have a kit sponsor But we could also have a training kit sponsor and straight away you get more revenue And as we've been speaking about FFP that will that will help with FFP We've already seen the Megathon brand on the training gear on the arm this year Now that could go slap bang in the middle and we could and any potential company comes in now First thing ever and can say to them is no we know what the value of our shirt is now But that doesn't mean it's the value of the training the training gear That's completely separate and we've seen a lot of the big clubs do that anyway now So that's something we've got to get into as well as knowing that these things can be separated and we can still get our value for them so moving forward Hopefully it's a Hopefully hopefully it's a well-known brand. That's what I hope and and we get Exposure off that as well whether it be through pre-season tours or whatever. I know everyone's like it's gonna be USM or it's gonna be Megathon I hope it's not I hope it's something different. I hope it's something. I hope it's a good Brand, I mean we see what we're seeing now as well. We've seen the expansion of brands now We're not saying this would be this would be what it would happen to everything Now you're seeing like clubs like Liverpool National having like be the coffee brands and they've and they get in the avatars You're seeing like Clubs with like Emirates getting into their their TV avatars. So the exposure is going both ways Yeah, and I'd love to see that with evidence well I'm not saying it would happen straight away, you know, Nivea and all that nonsense Where they're having using the football clubs to advertise the gear for TV. They're using it both ways It's it's the exposures working in both ways and this is what ever needs to get really savvy And I know where I know we're not part of that thing at the moment But with some of the color and to Lottie we can push our way into that because it's such a well known face around the world We've got to start using his brand to push our brand to bring in other brands Our brand them there is a hell of a lot of Yeah Going back to what Brian's point was anyway with hummell Yeah, if it is hummell or if it's somebody else if it's not on bro I In terms of what Brian says I completely agree I would rather be some I'd rather be Where the company like home brow or a company like hummell or a company? I don't know like I say it was pure man Where you are looked after you are bespoke you are getting Not just good gear, but good leisure stuff as well And they really look after you in this apartment ship rather than going some with someone like Adidas or Nike at our level where Because I think Nike have only got 12. I think it's only 12 Executive no like executive brands, which is clubs that day Everything's bespoke and they look after so Liverpool are gonna be won next year Which I think that makes them 11 and Leipzig are gonna be 12 next season So they get all I know but this is where this is it though, isn't it? And they're bespoke and they get they get bespoke home away third kids Some of them get fourth kids leisure way NFL way they bring some of their Sportsmen and women from other brands into selling that so LeBron James or You know anyone any of this anyone tennis stars or ever will come in and help push They gear because they come part of like the executive brand so that they're all pushing they're all pushing in whatever direction That wouldn't happen to us. We'd get off the peg. You know look at someone like Lester this season. I haven't I haven't Adidas, you know, they they get like Sunday League kids. Yeah, where's Arsenal coming straight away? And it's all bespoke because they are like one of their executive brands So if we if it was humble or it still continues to be unbrought What what I wanted to continue being something where we get I Mean, how many other teams have you seen where the kit like that? How many other teams have you seen where the kit like that? I mean other teams have you seen, you know Graphic there might be similar other similar ones out there, but but those kids have bespoke to us All right, the training game. Oh, that's the same shows different colors. We get that at every club mostly So yeah, I was right and then build relationships we can go forward with that so they feel like They feel like they are Part of it because it's funny. We've seen these rumors in the last couple of days coming out And it's like something like people being gone on any shade gonna be our sponsor And I don't know and it seems a bit seem a bit weird because they they they ever say in my head It doesn't seem to be our market But how how much is that sort of like feel like part of evidence brand? Yeah, but it's it's Digital company isn't it now? No, no, no, so it's one of them isn't it a suppose and it's where it's where the world is Isn't it so it actually? It actually is very much what we should we what we should be getting into we know that they've asked well There's been an article like last year or the before where mega phone went in for it with a deal with any sea And he seemed to produce the phones in Russia for them while I obviously did the all the other stuff No any listen I mean But if that feel that's I'm saying when you get that partnership and it feels part of life It feels part of something like umbrow is a brand with everything where you if feels like it's an effort and brand The cox sport he feels like that where is when I came in it felt a bit cold and a bit like you are Is a shape or put a badge on it? I'd be happy with literally You know umbrow has been it's producing great for us and you know It may come back in the future. We don't know But I always think you know change it. It's nice. You know, I think It'll be nice to see what home will do for us If it's home, sorry, I forgot But next season potential that we're gonna have we've got to have a new sleet Sponsor which is rumoured to be a Chinese producer of televisions Time Tcl that's what the rumor is Which obviously with 100% gonna have and kick me which again Copy copy home all any see and CCL isn't the whole thing because there's only so many Brands that fan fanatics will work with all they have under their umbrella something possibly Yeah, it's a deal with fanatics really because obviously they have people under there umbrella as Rihanna said Listen as long as they produce nice kits unlike I agree with like Bob Brown said and what you said there is that it's better to be someone's you know someone's like Most important person than just to be part of something else and unbrew I've done all right with us But obviously it's tailed off. It hasn't been as good as it should have been. I think and hopefully humble it will be I think Personally, I think on brow of bit of more than you can chew with with What they've done is I think is when they first come to us and we were in we were there when he first comes to We were in the meeting And he told us what they were gonna offer everything and they have offered everything that stuff. They said it was over me We spoke we're gonna look after you But I think what's happened is they said a lot of other stuff now. I know he said a lot of other stuff, but What he said was Right in a way, but what they've done is they've grown and when you've grown I Don't think they've put the job Logistics in space in place. Sorry. I mean you could have put it in space And he's not One of the big fairings apparently with with with the umbra last summer was they apparently They when they had the kids made They basically went cheap on on the college for him. And that's why it took everything so long to get back to England and Think but so basically the cutting corners They've cut corners and this and we sat with them in a room last year where the man told us we were gonna have short sleeve golly Tops And then the club and then the club went no, we're not having short sleeve golly top And it's like I know that's I know that's not and that's not a big thing But when someone's when you ask a question because you're looking at the trends of where like football's got like Liverpool Liverpool practically have three kids and they golly kid about short sleeve So what happens is loads of people just buy the golly kids because they're nice And they don't have to have that big thing of it looking like a golly kid It just looks like another kid and that's why I was like you gonna have short sleeve And then it was like no, we're not worth doing it so You're lying to our faces James says do you think we will take things to the next level with our new kit manufacturer sleeves one set and shades one So for next season as rumored can't get much worse than sports Payser. Well, do you go we just answered that for you?