 Hello, my name is Hannah Sjeld. It was almost right. Thank you. He rehearsed before. I am working on a crowdsourced project called Granny's Dancing on the Table. And my journey into crowdsourcing was through the distribution of my first feature, Nasty Old People, which we released with the Creative Commons license on the front page of the Pirate Bay. And it was there for three days on the front page, and we got over 50,000 downloads during those days. And people from all over the world engaged and contributed in the distribution in many different ways. I started the production of the movie with a bank loan of 10,000 euros. And people donated money through a simple PayPal account to help me pay the bank loan back. And this was a great story, but it happened so much more, which I didn't expect when we first released the movie. The first thing that happened is that they started to translate the subtitles into 17 different languages. The first subtitles we got was Portuguese, and it came in after only two days. People also started to remix the movie. For me, when we decided for Creative Commons, this was the hardest part for me, or the hard part, the only hard part, because the editing took so long, and when it was finished, I felt that I don't want anyone to change this, really. I wanted it to be as it ended up, and what will happen? How will they do? I didn't feel really safe with it at all, but when I got the first remix, I was really, really, truly happy to see that someone put so much time and effort into this story, this project that they actually wanted to do remix. So now I'm totally convinced, and I want to definitely keep working with remixing. What people also did was that they started to organize live screenings, and the first live screening happened in Vladivostok, which is kind of as far away from Sweden as you can get, and it took only one week for it to get to Vladivostok. And this is a picture from the screening in Kiev, where people also printed their own posters of the movie, and in Kiev, they called Nasty Old People for Swedish love. And now we come to Granny's Dancing on the Table, which is a transmedia project. We are five companies to work together, and it will end up in a movie game and live events. And when we started this process, I felt that I wanted to keep the relationship with all those people who had contributed to the distribution of Nasty Old People, but I also wanted to find out what would happen if we open up the process earlier and invite people to take part in the creative process, and not only in the distribution. So, first of all, we made a page on Facebook where we invited people to take part in the script writing process. I didn't release the script there, but I started to ask questions about the characters and the dialogue and the scenes, and I wanted to know if anyone had had the same experiences as my characters. And what really surprised me is that many people were really personal. They didn't just come with ideas and thoughts. They told their own stories of their own life and explored their own fears and their own feelings connected to the themes of the movie. And then I was thinking that, okay, sharing personal stories is really a great way to engage people really deeply into the story world, but also to create a strong community, because when you share personal stories, you also get to know each other, and the people inside the community get to know each other. And the next step was to create workshops, small workshops. It was the game designers who worked with the script-booking technique, so they used pictures for people to associate between those pictures and the themes of the movie and their own stories. And once again, I was surprised that people could come together for three hours and they didn't know each other from before, and get deeply into their own lives and also into the story world. And this has been really important for us during the development of the game. Right now, we are in the middle of our first live event. It's called Granny Day, and we encourage people to upload a picture of their Granny and to write a short story about her. And we have received stories from all around the world. One of the themes for Granny's Dancing on the Table is the search for identity, and to look into your past, to see what happened in the past and how has that affected me in my life now. And it's about this girl, Ayni, who goes on a journey and searches for her Granny. And we wanted people not only to take part in to create the story about Ayni and contribute with ideas for this, we wanted them also to go on a journey with Ayni and to look into their own pasts and see who's my Granny and how did my Granny's story affect me? Because then you do the experience yourself that the story is about, and we hope that the people will get an even deeper experience within the story world while looking at their own lives. And I really love this one. I thought when I got this one, I thought, oh, I'm going to see that forest. And also, this one is very inspiring for me because I was confronted with my own prejudices. I didn't really expect to find that story behind this picture. This is a story about an amazing woman who came to Sweden. She wasn't allowed to go to school. She came from Iraq, but today she's a political fighter and she encourages her grandchildren to educate themselves and she's an inspiration for many people. So this way I think it's also like collecting stories that tells a female story that hasn't been told or isn't told so very often. We use those pictures in a street exhibition. We simply print the pictures and the text together and put them up. And right now it's going on in Malmö this week. It's the first exhibition that we have. And then this exhibition will also go on a tour to other countries. We have been contacted by people who wants to host their own exhibitions in their own hometowns, towns. So we just simply send them the pictures and they can do whatever they want with them. So the first country is Serbia now in two weeks. They will hold the exhibition and then he will send it, pass it on to the next country and so on. So why do I want to work with crowdsourcing? Proudsourcing in this way because it's a lot about sharing personal stories for other people. And I think that for me it's first of all because we need each other's stories. I believe in the power of storytelling and when we tell our stories and when we listen to other stories we also understand each other and ourselves much better. And we also, when we create the space where people can tell their stories we kind of facilitate meetings between people, true meetings. This also connects to the issue about who's telling what for whom. I mean now for this, for Granny's Dancing we have the contributors are mainly female 30 plus which is a group that is maybe not always considered so much as the contributors in this internet world. And I think it's great that we managed to reach out to this group but also that stories that maybe not is heard. Like many of those Granny stories that doesn't have a room always in the culture, they can come out and they can have a space when all people are invited to tell their stories within a story world. And of course it's, I mean basically just also a marketing tool because if people contribute to the story world of course they will want their friends and family to take part and participate in different ways to watch the movie and play the game and so on. And all this process has also made me think a lot about process and result and the contradiction in between because for me as a filmmaker I am often very used to look at the result. What's on the screen is what matters, nothing else. I mean the process is just what you're doing to get the result. At the same time I mean for me personally also the process is everything but when it comes to the relationship to the audience it's normally it's only the result that counts. But now during this work with crowdsourcing the process becomes much more important and the process is also part of the result because what's been written on Facebook the stories that people have shared or the granny stories and the stories for the script, they exist and they are important and important to me and to other people and to those who shared their stories and they will be there no matter the result of the movie and the game. And I mean of course I want to have a fantastic movie and a fantastic game but I mean I love the fact that the process can take so much place and be so much a part of the result because it's in the process that the relationships happens anyway I think. So I want to finish with just a few words about the price for crowdsourcing or how to say because I mean it's not for free it takes a lot of time and it takes a lot of effort to engage people to contribute, to find the page and to actually like for Granny Day actually scan in the picture and upload it on Facebook and write the stories. And sometimes I think to myself because it's so much to do I mean in the story world and we are also making the movie and everything and I think to myself is it worth it because it doesn't give any money back for example at least not right now in the beginning at this moment. But I think somehow that crowdsourcing could be part of our journey against sustainable development because if we look at the social and the culture values and consider them to be as high as the economical values then for me at least it's totally worth the time and the effort. My name is Hannah Sjeld and if you want to take a look at the project you can go to Granny's Dancing on Facebook or Granny'sDancing.com Thank you.