 आँ आखी बी पीतेंगा, विसदेवाग आजनदे को प्लेगेः ने ख़ाँते बरच्गेगा, आजन वोच़ाद के आद रागतावागया है, गो ससब करते रहने चाशवेत. योत身 बताना िोन्गा मेशिख! तीलीविड़ा 1 आज़reiben परकाहरीत, और खया你們 आज़े डील है, अगर और श्लग चल कभी आक मे�िडून, बाम परकीण कोनफ्ऱакते। वृकरे यिपस ससईओन तान बन ही � Hospital यह औरगा की बादे थेता हैं। मैंने मैंःें की लेँना को आँण लगा concerts धाने की बगदा ओधिए ग़भादे की चीता यentlich भदादि कि अख्छा आउदे पुध्तवार की नूएँ, दो ह borrowed दूप्या है मेगादा है मेगादा है मी कुई मेगादा मेगादा। मी मैंःद़ सद traditionally मैंगादा आ वल moving काद़ के अझकया़ square at being the एक अग मैंचे दिज YOUR N Nothing खक्शकॉ्तॉत। भी आप है and then you felt something better when you walked out of the brand diet right and that was really the focus, that was from the beginning our focus was on giving creditable tasty food that has continued to be hallmark, to the pizza heart experience which is creditable food but over the last decayed I would say there has definitely been a conscious movement towards trying to become more HMR as we call it internally which is home meal replacement अर्वावावी जेब आँए ठीर्ड़ाना बावा। में सब उगर उदों अगर साथगाखेध आथ और सब आए हूँए। अखान कोईखा steering all day. भी चवो वी करगा सी, सब रवावावा वी घरे कूँए। happening in that. but I think and it shows that our focus did definitely pivot towards it and I think in the last three years, simply because of head that that phase of pivoting has accelerated very very strongly. So if you look at 25 year period one is just the pivot as far as channel is concerned and how the brand has evolved right. know when I talk of remaining the same I think यह मídने वालते जादी है, क्यों में अगा लेगने लेगने,। कि सब द़ागने क्योंं मेझा वादी पर ही फ्याग लेगने ठेद. आप पेस्वावाव, रवौज तने जुनी लगते है, इसक्योन कि धेख of कि लेगने चिया है. पश्द रोग करगाते करेगाते। कड़़ सी आप आपनी श्लमते होगा जा Yeah I think you know the first thing is, and I will go back to how you started the conversation saying where a legacy brand. I think what comes with the legacy brand is that अव दोडोँ लगा कर मदम नागी दोग़ होँ द्या है आप रहा है. सरगहा कोगावित्योगा devotional कषे बसे साचगाए में सतीगा करत मरग Comb ich ko get your trust with the consumer tested or to get your brand standards re-evaluated because you are already operating at extremely high standards. से आपसा इसे आपका दिल्गा आपी आपी होगावित्योगावी कीञाए. से आपका दिलगा से आपका रहा हुँइा दोगावी काई कोगावी कीब. अगर शामा क्या थी, शामा क्या आपा वाजा, आप भी आप यह नहीं शामा, और वो भाजगा, नहीं और, ड़़ do our jobs. अआदिया आदिया आदिया दीवार कताछ़ा आतறाद, अनगी प्रद्वीद, देश की जिये प्वलीगे कर पूग है, Rachel, वो वो लोगा ठाईद, भी कि ग़ना आदिया करी देःात कर अदी होगा, at the market, अँतलाई चनगश्वाह साव जोनी की कृद, भी वो भो पहले किवी एक क्षुए क्छजा्गा जो भी वो ड़ाई, आप ज़ा बद रही जे जोन बहुत को, वो ग़ा और की पिदो यह थे अजाए को, ..were we able to adapt very flexibly and in an agile manner, to some of the changes that were happening. I think if we had suddenly had to make all these changes in one go, if our foundation was not strong, that would have been far, far harder to do. I give a lot of credit to the way our franchises held ground, the way they managed the teams, it was not an easy time for anybody, right? And at the same time at a brand ending. गचज़नाई साका रीएन आद लोगना की के कि सम्था कती है, ह 謝謝 for joining us.... राँज्मंस小 kafu वस्रीद क Gonzelle मीम्रा एक तम दमसहने जादेस्ताider I spoke about it right in the start about us being a brand about the experiences, right and during that time, we felt that families were coming closer together, while there was a lot of stuff happening but there was definitely a silver lining to look at and I think is a brand from a marketing perspective, we tried to focus somewhere on some of those things, right? I think the last piece also is around when there is such a tough situation happening around you, are you as a brand listening to what the consumer watch, right? Very, very important, रह Bey felt at a time was, the consumer wants ease. The consumer, wants ease of accessibility. The consumer wants ease of the technology. The consumer doesn't want to have to now, he has enough tough decisions to making the rest of his life. He has enough uncertainty in the rest of his life. He want something comfortable to go back to, right. And as a brand, I think that is what we tried to do, for consumers whether it was when you walked in to our store or whether it was the delivery experience you had, if my pizza could bring a smile on your face miniature. भी तो बास्वत्ती न चाह्ए. न चवोक ज़ागा ग़रांगा रहागे भी रहागे और गरागा, दीखा रहागे देखा तो किलठीगे है? यह पर थे लागेगे यह और नहीं ब पीब़ी के यह दिए़ साँख. अगरम दो कर में अगर में नहीं देलची मप्षाथिवाड satellite नहीं आ� mainly, to have a store that is now instead of doing fifty sixty percent dynamic business suddenly pivoting to delivery means that operationally you have to change things right you'll have to write add riders to the team you will have to have that entire system setup for delivery that was the first thing we did we started building the आराञा से एक לקरे से जर भी चारचात तुचल काश्वा ऐसला हें. भी लीखी चीलगा कि बशाचो चा kin कर ね कुरुस लिझा बउमा में गुएरी aus यही अरीमी �arti थी कमए खीच्यदात। गोडवास कर अपना चीजो लगा हो आपने यहे लिए जागनेगा है कुछे अपिज़ाना लोग इस नादद भवार्उ, नहीं हैं शाक गे अपिज़ाई घागनेगा परहास से वलची शाढा Shahra आरक्शाएत। अभ बहुत। मुझे विंवुदा। ऊछ आर्टिए बाहूँ। मुझे जीट की जीटूर शोग नताता। दो आपा वरटो है मैं बच्छाए आपाब वाटा। मैं दिल की वहने के लिजा। बहने कि रहाता। विदिकलें सावत ऑासे लग नहीं लग क्यों बेदावान होगा था, ही विदिलगी ट्नकरीन बाल के किसे जी देखा वो एक़ल्गे है, वहॉ,ाप सब बो कै वहुत अप यआपा, वहॉत बोब है, यह दे ख़़न हाईवाजुन्तीः साछ, शाँत की स्विर राचाईगेईगेगेगेगेगेगेगा, वहॉत जद्ॉ्त ना रहा, वहॉत ऱन रहा, थो समक्ष्चकं कहते भी वहॉत यह वहुत नाव्झाहना कै च वह और� chain on a, you know, trust in every bite lastpiece that and frankly, while this is a this is something that is done, which is valued right, we can offer consumers good value when they walk into our就是 of when they accessed us and I always but during cover. य還是 what we did in my opinion, the market was that we realize that because people were home, large group sizes, which were not seen earlier was suddenly happening right. आआख उ़ली नुकिए यहीगीवाउशात, यहीगीवाउशात् toुक आखशेत मैं, गरा गु� value आवनाग यहीगीजाद औब आपörtुमसोई कि का साएज़मान ज़ियाचाः। ते सेर सोँँ ख़ियागीवाउशात। at home now suddenly and you become a family of 4 a family of 6 again, you know, a lot of people went back to their hometowns. सब जोल को करते सल्वान मुआरईमींं चाजना णात काून यों से लगते करते है, वो अगर अग्चा करते आचा करते एक भाई जोल चागा वाएग।? समयमम चाचा ये बनाज मुऊपिएय अगी से आदे डलग और का मुऊपी हूले करते है तुमलगिलगग्गगे मोओर क गये चाय न मिलेती से पर सारोच आixonी एकूँ.. चो prepareँ क्स alguma फ्लें मुन्दी को से अखर वहगनटी दे thanठा के आदी. बो आप पीदजादल ने का लीश करीट में भीं होगाटे थर हैं पाटिट्गा से ूंपनी, 2020. We also made our hot treat which is one of our very signature deals hot treat for four, again. May made that sort of come to the fore so that consumers were able to get what they want. Because we believe we needed to change the way that we were also looking at our business since the environment around us had changed. बीश्येन, रबीश्येन, अदिधम नहींनोंण जे। शोंबाजे देखेगा हैं, लिगा होंगा भी इस अगर होंगा। सुन्री के भी प्रज्सबान जे वो वह यह शोंभी आदे और वो झेशोंखागां जे वो रवास मैं जा। । । an । the gene z by themselves । । I think are in a way.. । they have multiple personalities and one right it happens because I think the gene z । there is a very different person I don't think the genes themselves know what they are going to be one week from today and two weeks from today right so cracking the Gen Z. । I think is is is not something I would claim to have done but I must say the one thing that has helped us if I may say I think it is community । and so the thing that has helped us as well and just now if I can say how do you know what is happening in this world । as doesn't the gen z is and you know what's the basic of it due to the one thing to be it to be it to be it to be it to be it to be it to be the same thing on my phone as is. यह देखाँ पालागा ही चवाफाः, और जेन्जी यह ती की जईईज़ी बीगे आप ज़ाइपुँ करनागे ती ज़्टमे, तो भी वी वोग, बनागे सब यहाग आपनागी ती अचानगी वी मैं, और रहीग दान वी के ताईँ भोगते हैं, प्यज अउमapanese कि ब><खुवल सब चराती धृतुस यह बन उगा क忠ुम आप रिव सीया आप जे स supply कमन चराती � Silver भी मबään त haunting same Ich in our caseूएश niedриisk ती सब � tutorial वी लिसकता है शुर्ता है। जीन Shouldn be a....... अदिब ढ़ाना से रव वश्वाशा यह अचीक शीवणा है नाईने की ख़िया करेंध अदिज़ आम शेरग जीच था। आप सब अत आद्विजिछ के मेंट्छी आप आप सब रवासगिर क्ळेटा दवानी और बारावावी, रुता के सब आद नहanner वहकित रवावावावावावावावावावात अर विगा क्ळेट और today आदविजिच़ा कि लगेट आप सब लगाजना रहावावावावावा� ुजा, उवह था बनागाँ बाथगा, अगर लिखनाँ दाए कोंगवा, जो आप थी परच्झाँ कोंगवाँ, आप भी आप वर्टाँ थी बाद्गेशाग, आप बी आप पीग्देइशाग, आप वर्टाग बादगाँ बादाग लिए पास्गाँ एदिन, जुर वो दे तो आटี่ कोग़े वगई ज़नें वाठीमे थो रही है, थि खब आप वेई दीः सगागा खीछागाति, एउनेनने, अरगी अपाहउ ररे बाान अरवहाते है, शक्ब ड़मार ब्लावगाते लि कर्छे क्दालानो, यह समझए कंferaता सोनता प्लुके लिएगी लिएगी ठान стал due to this on social mediaupbeat, and we are doing some stuff, and stores today. ुएखistical engineering is helping extrem people, nobody is doing right but whilst the decades of traveling, i am still working out on ॐ blueberry ॉ ॐ time to listen to the gender in order to understand and understand them. judy and nahi ka kan, see what is important is to listen. Let them feedback to you what they are liking, what they are not liking, but you have to listen for that. ॐ I think single day is going to be a huge deal because everyone is saying that he will be listened. ॐ it's fun. I am very intrigued by the statement that you made that you have to listen to the gender in order to understand to understand them. ॐ ॐ ॐ ॐ ॐ ॐ than what a one of the year. I think that is really pizza hut in your pocket right because it's important to to to have a way that I know that my consumer is only talking to me, but he has a pizza hut app. I'm able to provide a better value for him, I'm able to understand him or her better to be able to provide a better service. So I think the first one that we've gone after quite maniacally, I should say, is the app, app for right. करना साई जान्ची भागटे कासा मुत्ये लेएकोंग रह lumber market Delhi is already been about six months since we launched it and you know the downloads have been to penders giving us feedback from the consumer again that it's working right that people are liking the new experience we have created for them and they want to come back to us more often for it so i would say that's the first piece. the second pieces were very committed as an organization towards what you call marketing technology, right? I think while some of these are buzzwords right, what happens is that unless you actually put them into practice, they only remain buzzwords. How we have put it into practice is that we actually have a calendar, you know, every marketing person has a calendar, it's a very common practice, right? देख चालन्ड़ अदित आत्वाजास कोल क्या थेडेदा मेरे जानथ़ा है! So for example along with our technology folks, if I know that there is a certain intervention that the technology team is giving me, let's take an example of providing me with more kind of variety of coupons. Right. Which let's say was a technology capability I did not have if I know that is going to come in April, I actually build a campaign around that and their first आज़ी रदर सब वह ञ्राएऎगन उगा विए याज़ी देँगे वह छ़ाहा六ब येखौज थेखा वत भास्वेग। to really achieve the marketing calendar and not just marketing going in its own direction while sort of technology, you know as in when it fits in, it fits in, it isn't like that. It's a very planned thought through thing that we do in the beginning of the year, we've been consistently doing it for three years now. I believe that that has also helped us in the way that we operate, we think technology, every marketing person thinks technology and every technology person is thinking marketing, which is great. आप द़ाना वो जीश्वाद की आप चिए का रहा है क्यों तद्री लग्देद अब थो बागल यह आफ वाजा जगे लगागा गया जेदेगा ओफ पर श्वाद को कि है बाग़मे भन गीपईगा अंग़े ख़ै भी वंगाद्शे दालेंगे भी इस्गाछे मेंते लिगा,rawn, it is getting rolled out as we speak , should probably be across the estate in the next, about six months or so. . So, we are looking at technology in all aspects of how it is hitting you, right and while you asked me for three, I have another one, which is the fourth one, which as a marketeer we have extensively used which is really the digital landscape of media. It has called the ender sleep, one of the things that we do and again this comes from the belief that आँदर तो वराद थादो वरुओ ज़मैं आपोसने से आप देव मुत से प्नें ड़े सिक्तिते हैं। घने गडा आना रिक्तिर कुई लगता जाएँ उनगा नेत लगता आप रहाता है। अहँ लिजना के सश्खाने रोगते है. लोगते चीरे में आत να की रोगते हैं। ढ़ आन वोन कापल ढ़ने एतेतेण में की थी। आत लिजने की आत की अगटड़ूरोवन। आबने विया लेजने रोगते हैं। आव都是 आव आव कोई जैं सोग़ुध लेए। जि आव घर वो ड़र बदुए कोगिभी आन्छ में लोग कोगय शाया का औन के आव थौग lag आव आव गर शावन ये आव कहाए, हो लोग कि रेज़ी चानल ना एक और एक लोग आव और अव आव, ृजेंजी। लगा के रवोन्दी वाद्वादी। आप अगो देर लगा तो ृदेंगा। नहीं लगा तो आप लगा यान ज़ूँधुव। भी अगा तो वो ओड़ी वेग रहा गी। कुछए में लगा वादी। और व abruptly, thoughtful budget right when all the over the years now added Spotify also to it, the we have added how we operate with them for example for labor fund, the campaign I was talking to you about, which is the seventy-nine rupee product. अब लinto just put ads on it and didn't just,you know, do the regular kind of advertising, we actually created a playlist on spot. अब लय मेर्Plane, just to you know, make it more enjoyable. Rubble Michael interesting. लित बधियें वोगे, बोगो गो गोगे गया, जोंगे मुझे वीट्धार, अन को सोअगे शाट से बाह billion on this, तो फhguru में बलं dele गुम टरय अपुआ सिम्झर ननाया सई को सागवास, � academy, को Infinity qualifying ज Personnel which पाह से�นนाँ सेनगे बनीішा two coaching कि लगँ है प्रह कंगे ननीद में जाकरा Eles da ऻमदा काया भी करोёзा, फो टीा कताहवास की आप से� tale बर टrez three तो चिरी to do फैute यह तो आप मेंग़ा लगता, आप आप प्रशीःगष्या, पोज मेंगाचा जा बगी है, ना जी मेंगré की वेशा पार न पार ब्रावी के अच्ढांचो, ने विताच आप करने गाचा. नाचोष़ग बहुग का जुभगा. और ने वेच्चित हैं। आदारी अगा भी वो प्रही। लगग लुझा प्रूँ स्मथदुखिया कोसे नहीं आप होँ। तो मु़ग भागा बागा बागा लागग दाद्या के कुड़ादासे अघन मीकल, श्यांदी गुदे समथच ओड़ाक बगाद बागाग़ क्यादासे बूँआद नौद भी रवासे, बवलकों पेच्याचा जब नहीं से कर्� moonlight. विखर लिए अब गे क्या और किममाझाचा के विजकात है.. लच्टित भी आप भे लागे न वो सीच्याटा में। अप रवासे ये बातकों चाहता भि आप जाूदागाता. ॐज़कउ भी लग़ा तो simple like ptm ॐशा है ौन तब कोई ृहत्खम कर्वारे करुब भी ऱहीए रई अग़ा जी ей मैंके कर्वारे किया बन कर्वारे कवारे का पाल लगी जागी ख़िगी तgreen कर्वारेक तेश्थ कर्वारे रऄा करिक खरीइ राच की same you're spending 90% of your spend on digital basically that is the only source that were using for brand awareness at this point in time, so I think we're not only using digital for performance, marketing which is the most obvious one, which drives people to our online platforms but actually all our campaigns whether it is you know momo, which was a campaign that was obviously meant to have जोल बहुन लगती, आश्वाह घ़ना वैन्शेत ना और दिजितलता आव आववदी चाहते है. जोल बहुन बोगता दींगे आवापान दूर जान्गुमठी क्या हमत्साना राहे रिआपारी थारूँ. और से वील्झवाद बी वोगी देखा की रफाक था वोगी लगी वोगी है, और चनल और से लगी गाए यर। असकना की पर था देखarter के लेगा ता है, और से वाद खाहे ने एक चनल था गड़ो से भी था से यहनोर के म्वागी. आप थों आब दिज्टल पु� deplonga bilzaa ka hujital hepse yuket peepu लगा शार्द आप आप आप अगर खरीए। aur agar taha bada samar ga suhti आप आप आप आप आप आप आप आप आप आप आप आप आप आ� आप आप आप आप आ� आप आप आप Nawaa during the campaign in the West Bank, अदर कि मेखनान कि मगरा है धाा आगर्ठतार बात के और अगोगाड नहीं यो आहा है। you may imagine that when you see a brand ad ज़ुजकरावोया आप महतार सुएह आप औगा और पीजा हुत उगी मोगा्ली शलिएे. आलिकद शवाद लगा से षबटे ञाने रोकगा शमाभा लगी खु़ि से शव़ीग लगी भी लगा से पेरने लगा चोई जगावाओन ओब जी सबटागे नहीं परंडाने ड़ा थवाग गीली गो आगे नहीं ही जगत हैंगक देखागे अगॡ भी चबटेशादी वे रो� यह पेज्यारत् करताई मर्द्यादान्झा, जोनान निदा ख़िख ज़ावात ब्र दीवादे, आप वाद्यान गत्वाड का गए, छए की ये आप गषोई तान्जीला मेन, भी आदा आपका क्रताई चवसे गाए एक सोझ, लोग of eating pizza both, they have gone up dramatically. And therefore, I believe that the home-grown bands have mobile to play in certain cities, certain pockets. But, we are a brand of scale. We are 700 plus stores. marque oscale we are 700 plus stores. And therefore my responsibility to my consumers is to be able to provide a. An experience to you in Bombay that you get in Delhi that you also get in Calcutta, right, that is my responsibility as a brand, so I think homegrown bands have a different objective with which they operate because they are homegrown, because they are small fun rather smaller and scale, they can do a lot of things like is that personalization or even even more innovation on their products etc but i think the challenge for us is that we must do stuff which of course firstly is sport on brand because that's not something i would play around with but also something that can talk to scale right and that's i think also the charm of working for last scale brands is that finding those products like a Momo Mia all across but if you were to just ask anybody else ॐौpeakal in the south verses in the north they probably say what's more popular in the north it's there in every street corner it's not as much in popular culture right but the Momo Mia Pizza did well everywhere right so I think that is our challenge to figure out what are the what is if I may say the lowest common denominator but yet innovative yet unique to be able to put out there for us home grown brands are more than welcome because I think they help encourage the overall category to grow it helps encourage people to each industry आफ रहा है यह तैमेंगे लेका यह नहीं, वी बीका यह से जब ठें अचुएकम, आफ प्फ्व़चक यह से लोग से ज़तां. Okay, amazing. So, my last question to you is that what is your plan for the Indian market in the coming year? यराँरके को फवो � przed होर काचाला कि लिए घ Disability, what is the plan for the Indian market in the coming year? य mathematism, we are very aggressive, we are very bullish about this market, if you look at our journey over the last three years you'll see that we have actually put our actions where our words were right, भोड़ा पार्टन आखृँज़ा कोपूँखिन मेरोजा। सोत्रे इसको बगर जफाउझते फोउध़ोंते. लीए लेग, आचा फीटो भी तोछ़तार होगा. अची आन प tailon वेदा करे लएग, वैढे शुपृरी करे रहाता थो. देट कान, now, we've added 80 new cities in the last few years since 2020. तेर कोडत में, थी वो सुन्बीं दोंगार रब सिर्ज, we're going to soon be in 200 cities. थो एक अख़्न ती भी रगजडी रही है, आप दी शाह के आदत, if I look at the horizon over the next 3 to 5 year period, आजायल तब रजाग में आफ दर सब ज़ानी ज़ानी आब शाल्ग, तर वो श्तॉडानी है, और नमे atons and cities which we expand into. आप यह चतोर इसे पर लगतोंगा है, ज़ानी वाशा में आप साल्ग, आस खुंगावाशा, भी आच्च्यचचा।. और परमय्यजाना है भी बूँद चाए। तान्क्य। तामनगे।