 This study examined the factors affecting the quality of antinatal care, ANC, services being used in Bawawalpur district. Data was collected from 1650 married women of reproductive age, 15 to 49 years, who had given birth to at least one child in four preceding years. The women's socioeconomic status, knowledge about complications of pregnancy, prior history of neonatal mortality, and their empowerment were also assessed. Multivariate ordered logistic regression analysis showed that longer birth intervals, female gender of the eldest child, birth order of the child as first or second child, number of living sons, and the woman's knowledge about complications of pregnancy were associated with better quality of ANC services. Additionally, the woman's socioeconomic empowerment and prior history of neonatal mortality were found to be significant predictors of higher quality of ANC services. This article was authored by Rana Ajaz Ali Khan, Tuzawar Iftikar Ahmad, Sara Noreen, and others. We are article.tv, links in the description below.