 sales approach and the sales process continued, alignment with the market and the marketing department. So, there are various marketing techniques which we use in order to promote the sales. So, we need to know that what are the marketing efforts which are required in order to boost the sales process. So, there could be various promotional activities, maybe certain events can be designed, maybe certain discounts be offered to the market or maybe the potential customers as well as the initial customers. So, there could be various promotional activities, maybe the potential customers as well as the initial customers. So, there could be various promotional activities, maybe the potential customers as well as the initial customers as well as the initial customers as well as the initial customers as well as your product and your company and you can persuade them to buy or buy more regarding the product which you are selling. Similarly, good after-sales services or sometimes after-sales service. So, we can offer various types of promotions to support the product which we are selling and the market which we are talking about. So, we can offer various types of promotions to support the product which we are selling and the market which we are talking about. So, we can offer various types of promotions to support the sales cycle so that we can have more sales. So, that is the time where people start thinking about buying air-conditions for example, refrigerators for example. So, before that, if you give the offer that XY brand of the refrigerator that is available, let's say 10% lesser than the regular price, so that's the right time. Instead, if you give the offer that XY brand of the refrigerator that's the right time. So, the timing is very important for your promotional activities and then follow-up. Follow-up means that you have made a meeting, you have sent a WhatsApp message, you have emailed them or you have sent them a sample or a catalogue. So, then don't expect that they would respond. This is the duty of the sales department to follow it up. Let's say that you did a seminar with them, then after two days, four days, after a week, ask them, sir, have you made up your mind to buying our equipment, to buy our product and so on and so forth. Then it also includes goal-setting and target assignments, defining targets for new customer acquisition and existing customer sales. Without target-setting, we can't make a good plan. So, when we set our target, we keep existing customers in mind how many sales we are doing and how these sales can be increased. And along with that, in how many years or in this particular period, how many new customers we will engage. Sales activities enabling to achieve goals. Then what activities will we do so that the goals of sales, the target, the objective sales volume can be achieved and budget need to develop and implement sales activities. So, we plan every activity. Similarly, there are sales-related activities in which we said that you have to give us some giveaways, some catalogs, some visits, some seminars, if you want to invite them for lunch or tea or coffee, then you make a budget of all these things. And that budget is also necessary to understand and how much that budget will be and what activities will be covered in it. Unless you have budget, you cannot do these activities. So, Oscar determination, budget and acquiring that budget to spend on your sales-related activities is also an important process included in this selling efforts.