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Uploaded on May 8, 2011
Does form always follow function? Within the world of product design, only a few lone voices challenge this convention. Among this group of visionary individuals is Branko Lukic, Founder and Principal of Nonobject Studio. Lukic's Nonobject design philosophy presents an entirely new way of developing and experiencing the world of objects and our relationship with them. Its startling yet intuitive insights can inspire people far beyond the worlds of design and architecture, including those engaged in business, education, medicine, product development, science and research, and virtually any field of endeavor. Nonobject addresses the intangible space that can exist between people and objects—both physical and digital—creating objects that fill us with surprise and delight. Learn more about Nonobject at nonobjectbook.com