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Published on Dec 12, 2016
When an earthquake struck her hometown of Lyttelton, New Zealand, Lucie Ozanne found herself at the forefront of disaster resilience research. Turns out her town held a secret -- one that meant it could cope powerfully and bounce back stronger than ever. In this short talk, learn what made the difference for Lyttelton, and how it could be replicated in other places around the world.
Lucie K. Ozanne is Associate Professor of Marketing at the College of Business and Law at the University of Canterbury, Christchurch, New Zealand. She conducts research in the area of transformative consumer research. Her recent research has focused on community resilience and collaborative consumption. Her research has been published by elite journals in her field and has been used by business to promote products, consumer groups promoting alternative currencies, communities to enhance their community resilience, public policy makers in New Zealand and the UK to enhance their disaster preparedness, and scholars inside and outside her discipline. Her work has also been recently featured in The Guardian.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx