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DESIGNATED DRIVER. You’re twice as likely to crash text driving as drink driving

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Published on Feb 28, 2017

The AA Charitable Trust and Think! are raising awareness of the dangers of distracted driving with a new ad by adam&eveDDB to be shown in cinemas and online.

As a couple leave a nightclub by car the ‘designated driver’ starts to reply to a text. Her boyfriend, who is clearly drunk, notices and suggests they swap places!

You’re twice as likely to crash text driving as you are drink driving.

You wouldn’t drink and drive. Don’t text and drive.

Supported by the Department for Transport’s Think! Campaign and the FIA Road Safety Grant Programme.

Directed by James Rouse from Outsider.


Other credits

Client: Edmund King, AA President
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Copywriter: Alex Lucas
Art director: Jon Farley
Chief Strategy Officer: David Golding
Planner: Nick Hirst
Account Director: Chloe Harding
Producer: Rebecca Holt
Media agency: Carat UK
Digital agency: Agenda21
Editor: Bill Smedley at Work Editorial
Post-production: Framestore
Audio post-production: Sam Ashwell @ 750mph
Actors: Sy Thomas, Catherine Rowney

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