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Published on Feb 28, 2017
The AA Charitable Trust and Think! are raising awareness of the dangers of distracted driving with a new ad by adam&eveDDB to be shown in cinemas and online.
As a couple leave a nightclub by car the ‘designated driver’ starts to reply to a text. Her boyfriend, who is clearly drunk, notices and suggests they swap places!
You’re twice as likely to crash text driving as you are drink driving.
You wouldn’t drink and drive. Don’t text and drive.
Supported by the Department for Transport’s Think! Campaign and the FIA Road Safety Grant Programme.
Directed by James Rouse from Outsider.
Client: Edmund King, AA President Chief Creative Officer: Ben Priest Executive Creative Directors: Ben Tollett, Richard Brim Copywriter: Alex Lucas Art director: Jon Farley Chief Strategy Officer: David Golding Planner: Nick Hirst Account Director: Chloe Harding Producer: Rebecca Holt Media agency: Carat UK Digital agency: Agenda21 Editor: Bill Smedley at Work Editorial Post-production: Framestore Audio post-production: Sam Ashwell @ 750mph Actors: Sy Thomas, Catherine Rowney