 Dear students now we are going to talk about the members of online brand community. So when we talk about a particular online brand community that community gathers people with different engagements and different levels of participation from those who have starting interest to those who are truly enthusiastic of the brand. So on the basis of their engagement and on the basis of their participation, they can categorize them in different types which can be a member of an online brand community. So these are the five types of members which can be a member of an online brand community The first type of members can be those who are actual product consumers who are using that product and buying it. The second type of members who can be potential customers of any product can also join an online brand community to get information about that product and decide whether to buy the product or not by seeing the story of the existing customers. Brand admirers can be the third type of members of an online brand community who are attached to some products and admire them a lot and share their stories about how this product was fruitful and productive for them. The fourth type of members of an online brand community can be those who are employees of that brand or managers of that brand who are managing or coordinating or supervising that community and the last type of members of an online brand community can be those who are related to that product that is, those who supply that product or do marketing, they can also be a part of their online brand community. The roles of members, now we will see how different types of members perform in an online brand community. So the first role of an online brand community member can be moderators and moderators guide discussions and orient the community. They manage the list, help to avoid spamming and inoperate messages, raise questions in order to keep discussion going and answer the questions. So these types of issues are addressed by these moderators. Mediators, mediators are those members they can intervene to calm, dispute and taming. It is possible that in an online brand community, there is a heat of debate between an admirer and a potential customer. So these mediators calm down those debates and the professional commentators, they are experts of the product and take part in discussions. So online, in online brand communities, firms hire professional commentators to market their products in online brand communities and they ask them to share their experiences, share their point of view with the other online brand community members. So what are the motivations to participate in the online brand communities? The first motivation is to interact with consumers. Why do you become a part of an online brand community? You interact with the consumers of the product. To have fun in free time, if you are using a product, you can know different stories and you can spend some time with the other consumers as well. To fillet and reinforce social identity of the product, you can use a product and reinforce its shared identity and you can own it through these online brand communities and you can also provide feedback to the companies related to the product through these online brand community pages or groups. So this is all about the online brand community. How do people become a member? What are their types? How do they perform their roles? What are the motivations for becoming a part of an online brand community? Thank you.