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Published on Nov 17, 2013
Japan is the world's third largest economy and a super nation brand. It is known best for its cuisine, hospitality, safety, popular and traditional culture and its resilience after 3/11.
Public diplomacy, otherwise known as nation branding, has never been more important in post-3/11 Japan. Japan is playing a game of catch up with its recent announcement of the Japan Brand Fund "to fund and support business activities to cultivate overseas demand for Japan's attractive products and services that make full use of the unique characteristics of Japan's culture and lifestyle." Most every nation now has a public diplomacy entity to promote its unique qualities so even Cool Japan and J-Pop have a lot of global competition.
The winning bid for the 2020 Summer Olympics should put everyone on notice that nation branding is a concern for every Japanese citizen, not just government ministries or businesses pushing their products and services overseas. So how does Japan manage its national image going forward? Nancy Snow will lead an interactive discussion on Japan's nation brand in the aftermath of 3/11 from Operation Tomodachi to No Nukes.