 recording. And now I will share my screen. So good morning, good afternoon, good evening, everyone. Again, welcome to today's marketing committee meeting for April. Y'all made it here so you know all of the conference details but just in case any of them here. Also just a quick note that we are recording this meeting. So if you would not like to be recorded, please keep your video off and you can utilize the chat. And then just a quick housekeeping item. Our next call will be in June this year. Oops, sorry. We're going to go ahead and cancel our May 4th meeting. We have an all hands for the Linux Foundation. So we will not have a meeting but we will send a reminder for all of the activities that you can participate in marketing related for KubeCon. So be allowed to look out for your email for that. And then again, yeah, we'll see everyone again. We'll hopefully in person at KubeCon but then again on this meeting in June at 8am. Just a reminder that we do follow the LF anti-trust policy here. So let's keep this meeting fun and keep the lawyers out of it. So if you have questions about any of this, there's all the details in here. And with that, we'll go ahead and get started and roll into our agenda. So very exciting news here at CNCF. We actually hired our new head of ecosystem here, Taylor Dolezal. Taylor's been around in the community for a while. So most of you might recognize him and Taylor, are you on the line? Do you want to say a few words? Hopefully he's here. If not, that's okay too. But anyway, if you have any questions related to any users or want to get to know Taylor a little bit better, he will be on site at KubeCon. We're just super excited that he's here. He comes from Hashi Corp, Disney, a lot of great companies and excited to see his work with our end user community. So welcome, Taylor. And now I'm going to get into a couple announcements related to that KubeCon thing that's happening next month. I probably just sick of hearing about it already. But we, you know, did a poll a couple months ago in this call and heard from this people in this group that we wanted to have some sort of meetup in person. So we're going to be having a coffee before the keynotes on Thursday during KubeCon. So that's May 19. Go ahead and mark your calendar. It'll be from 815 to 9am. Just a quick note that it will be coffee and tea only breakfast is provided within your room rate. So make sure you eat breakfast beforehand. I'll be there. The marketing team will be there as well as maybe some special guests. But this is a great opportunity to just kind of meet folks network right before the keynotes begin and kind of kick your day off on the right foot. We do ask that you RSVP for this just so we make sure that we have enough beverages to cover everyone. And just given space constraints, we also ask that you register only two people from your company or organization. So just be mindful of that. We will be sending out a final confirmation to all of you with a calendar invite once RSVP closes. You can look for that at the end of the month. But excited to have an opportunity for all of us to get together. Network, it'll be really fun. Karla, did you want to say anything about this? I know we're both really excited to see everyone in person. Definitely also reiterate that in my recap engagement slide later, but this is our opportunity to finally meet in person. And you know, this is a very lovely meeting every month, but on site, we'll have the chance to really discuss and get our hands dirty a little bit and see what else we can do to be more engaged with the community. Yeah, definitely. And there will be some fun swag for our marketing committee members here in person. So do make sure you come even if it's just to get some coffee, say have me and get your swag. So excited to see you all there. We also you might have already seen this week created these marketing toolkits. So this is to help you spread the word about the event make it really easy for you. We have the marketing toolkit create and contain social media copy, the virtual backgrounds, even the one that I'm sporting today, if you want to download that and get yours. We also have a social image that you can use and an email and website blur. You can download the toolkit by clicking this link here. And this is also posted in Slack as well. I'm just going to peek over at the chat. Oh, just people saying hi from and snow. Oh my gosh, snow in April. That's wild. So just make sure that you download this and help us spread the word about the events. And then this second or third slide I guess here about coupon is that we are refreshing our welcome videos. You might remember the welcome video in the platform back in 2020. Welcoming folks to KubeCon the event at this video lives in the platform previously. Priyanka hosted these videos. And we found it be really fun to give it a refresh this year to add some different voices from the community. So we love it's an open call for participation. It's really easy. All you need to do is film yourself saying welcome to KubeCon. It's about 10 seconds or less. You film that send it over to us. And then we will match those videos together and create something really fun to share. It'll live in the platform once it's finalized and then also we'll play it before the keynote. So highly encouraged creativity here as long as you're following of course the CNCF code of conduct but you can get the 50 characters involved if you speak another language. We'd love to have you participate in that. Just a really great way to get engaged and if there's somebody who's on your team who's really involved in the community that might make make sense to submit as well. That would be great. Once you have your video just shoot it over to our online programs alias will capture the videos there and we're hoping to get all submissions in by April 11 so carve out 10 seconds. If you can get it into 10 seconds that'd be great. It's just saying welcome to KubeCon. So we want to keep it really short just so we can match those videos together. That would be great. Yeah. And if you have any questions about this I feel free to shoot our way but yeah creativity is highly encouraged. If you have a fun beautiful background or you know something that you want to include or your 50 characters like I said maybe sport your favorite previous KubeCon t-shirts would love to just have all those submissions. All right. Just check in the chat. Perfect. And just another friend of the reminder that you can join Karla for her office hours. Karla do you want me to pass the mic to you here? You want to talk about these a little bit? I know you've had a couple under your belt now. Yes. Yeah. At the beginning I wasn't sure what to expect but it's actually been a great opportunity to help other members also navigate all the perks of the memberships and share ideas, brainstorm ideas on what to do next, how to take advantage of the online programs, case studies, all the many initiatives that the CNCF has in place. So please feel free to drop by and worst case scenario we just have a nice chat and discuss you know what's next in the cloud and what we can do together. So use the time. Awesome. Thank you Karla. And then this last slide here Karla is going to talk a little bit more in detail here but I wanted to just bubble up all of these opportunities. Easy for everyone to digest. I know some feedback that we've gotten is that a lot of information is shared on this call and it's great to have this kind of quick slide reference of the ways that you can engage if you choose to for April. You know most of these are focused on KubeCon coming up but yeah this is your your guide to for how to engage and Karla I'll pass it back to you if you want to add anything here. Yes I think it's very helpful to to recap because you had so many CTAs in the past slides but yeah this is a way for you to get ready for the fun before KubeCon and the future. So first of all there is the marketing tool kit that Cristias mentioned and I think it's such a powerful tool to make your life easier because I know that one thing we probably all have in common is that we are incredibly busy. So thanks to this tool kit I saw that there are some tweets already pre-written so you can kind of steal the copy make your own and post that you can use the social media cards you don't have to you know go to your designers and say hey please we're sponsoring KubeCon can you come up with something and what else there are slides as well if you're lucky to have someone in your team speaking at KubeCon there is a slide deck that they can use and we can also brag that background background here on Zoom which I should be doing very soon but yes it's gonna it's gonna appear. So yeah just I know I've been on the other side and I know this kind of tool kits make your life very very easy so make sure to take advantage of that. Then of course I think Cristias some point you mentioned that these are like what 10 minutes that's 10 seconds of fame that's a great opportunity again to be up there and to prepare your props I think I'm gonna use some of my friends here that I have on the desk thinking to use I don't know other Italian or Japanese to welcome people but yeah this is at the end of the day KubeCon eats about us we are all in there and it's good to have representation for all the from all the members and we are very diverse we are from all over the world so we want a taste of that so people can understand and feel welcome in the community as well. And of course coffee before the keynotes that's me selfishly wanting to meet you all in person because I can't wait to see you all so I can just hang there and chat and again like I said we can connect but we can also plan together other initiatives to do with the community. I was talking with Zoe from Equinix the other day and they're putting together also artists in the cloud community there are so many musicians so many cooks so many visual artists so we should all brainstorm together and do something about this because all these creativeness should be used and put somewhere I think and yes that's that's all talk about in my office hours. The last thing and then I'll shut up is about the Kubernetes community days which is something that is very close to my heart as well because this is how we really grow the community. They are appearing and they're being launched in so many new parts like so many parts of the world so many new or Kubernetes community days and that's how we can reach that's how we can really educate on the cloud ecosystem where is not that developed so if you have an idea if you have a place where you would like to launch it there is there is going to be a dedicated slide at some point but yeah we can chat about that as well yeah thank you. Awesome I'm seeing a lot of mentions in the chat about a kubecon band that would be so fun I wish I was musically challenged or I am musically challenged so I'll leave it up to the professionals for the jam session but so that's great thank you Karla so much for the recap slide and again this is a quick reference for everyone on this call just a quick way to summarize our announcements here and ways for you to get engaged so with that I'll just pause to see if there any other questions or things for Karla or I before I move on to the next section just a few seconds all right we'll go ahead and jump into the next section which is our membership so welcome to our new silver members silver end users and end user supporters really happy to have everyone here I know if you folks mentioned this is their first call so welcome we're so happy you're here and then Jim I can I can do the tambourine um also just a quick update on our member acquisitions we keep track of these as they come through and it's been a hot season I feel like well maybe not so much in 2020 but 2021 for sure so if you have any acquisitions that we may have missed feel free to reach out and we'll add it to the slide all right and then it's time to jump into uh PR and AR uh Jesse or Katie are you on the line yeah hey hi Jesse hi um so jumping in with the first um article from our wonderful friends the new stack um about uh how developers in Ukraine are fighting Russia um our wonderful Ihor was highlighted in this um definitely worth uh read we're all thinking of him all the time so um this is just a really great article and I love that the new stack pulled this together because there's definitely a bunch of different developers including Ihor who are doing some really great things um so we were really glad to see that come and then um Priyanka joined a really interesting um panel on multi-cloud that protocol did um it was with Paul Cormier uh David Lenticum and I can't remember the third person or the fourth person um Tom yeah just Tom actually Tom Crescent from um the editor from protocol um super interesting conversation also worth a watch you can actually go back and see the whole the whole event if you missed it from this article so um it's really great definitely worth a look and then we had a bunch of different um a bunch a bunch of new uh projects joined the incubator this uh this last month so Knative was a huge one got a bunch of coverage um we got a bunch of coverage from all that actually um from all the different incubating announcements but Knative um we had an observability micro survey which is part of our um we do a bunch uh or several uh microsurveys throughout the year focusing on different topics and they've been really great in providing insight into different topics um and our media have definitely been really interested in covering the topics because they're kind of a deep dive into these so this was observability and then we have just the two backstage and in Toto which both joined the incubator this last month um and then Carl will give us an overview on all of the great analyst relations stuff we have cool yeah thank you Jesse um first off to start us off there was a um the US Air Force got mentioned in some research from Forester um they they mentioned them because they were um because they did a end user case study and they've also worked on some panels um at previous cube cons so that was really great to see that uh to see that all their efforts were paying off and that they were getting mentioned in some research and then next up I wanted to mention a red monk um blog that came out I recently had a pleasure of meeting red monk's new um new analysts Kate uh really really fantastic person um she used to be a professor at Georgia Tech and now she's writing for red monk um and we connected her with some of the CNCF leadership and we were able to kind of educate her a little bit about how um CNCF's community based um certifications is really changing this legacy perspective around um certifications and that's that we just had a really great conversation and she followed up she's done two blogs in the series and um I believe she's going to be coming out with a third but I own not a hundred percent sure on that so really great stuff coming out of red monk right now and then I also wanted to highlight the sprint that came out of Gartner um Gartner's been doing a little bit of a sprint over the past month on um container management so I wanted to pull out some links if you wanted to dive into some of those articles for you if you have a membership um of course all these articles are behind um paid membership unless it's a blog or uh or stated otherwise um you can go to the next slide jc thank you and this is just more articles on that same sprint and um just to wrap it out for this month I just wanted to highlight in the last two slides I wanted to highlight some of the um some of the great uh work that's coming out of analysts who will be attending kubecon as we ramp up to valencia we're um doing a lot of engagement with the with the community with the community with the analyst community and um they're writing a lot so I just want to pull out some of those great people because they're all going to be at kubecon so reach out to them if you want to be there and that's it thank you jesse yeah um and then just as always uh we just have an update on the key messages um coming through from march um which again they're just we're really security machine learning storage edge and then um we got our graduated projects and then we've moved on to um we now have two slides for the incubating projects given that there are so many so um just a an opportunity to look at how much coverage each project is getting here you go awesome thank you so much jesse and carl for the updates uh any questions for our pr or ar team before i move on to content marketing all right we'll go ahead and jump into content marketing and i am going to pass the mic to liby to give an update on our online programs hey liby hey y'all um march was a great month for us we had a pretty packed schedule for live streams um our viewership is staying the live viewership is averaging around 35 per session we've had now 8300 total watch minutes which is awesome and almost 4 000 total views year to date between youtube and twitch on demand um there were 15 on-demand webinars in march which was awesome lots lots of great content being added and 14 000 views year to date on youtube so those are getting a lot of traction they're still very popular so if you haven't submitted submit asap so you can get in there we also had three live webinars 626 total registrations 93 total live attendees which is great considering it's kind of hard to squeeze in another meeting sometimes so that's awesome and uh 2000 total views for those year to date on youtube everything's looking good so definitely there are still slots left for on-demand webinars and youtube submissions so get those in quickly and we are still working on um potentially adding another slot for live streams in q3 so stay tuned on that one and we will get you more info as soon as we have it all awesome wow what a busy month that's awesome it's been crazy it's been awesome squeezing it all in before cube gun yes for sure i was just going to mention if you are new to cncf and that maybe you don't know online programs are for free to chat just on the alias uh liby runs this program and it'd be happy to answer your questions and then if you are interested in booking your slot that you're eligible for or slots that you're eligible for within your membership uh we do use county and there's information in here as well as uh some reference slides in the back of the deck and yeah liby do you want to chat a chat a little bit about um cube weekly sure cube weekly is chugging along as well we are now up to we have just sent out last week our 300th publication so yay for that um max opens last month was almost 3,500 max clicks was about almost 1,700 and the average open rate is a little over 22 percent with an average click through of 25 so keep those articles coming um if you have any questions on what what qualifies shoot me a note or the alias um the guidelines are right there on the link as well on the slide deck so send them over and um just remember to keep them pretty current so that we can give y'all all fresh content so that's it for that awesome thanks liby and i'm gonna pass the mic to charlie to talk about our end user case studies also looks like it was a busy month for case studies as well thanks christie hi everyone so yeah it was a really busy month um for case studies in march which was great we published some really interesting end user case studies um featuring bink which is a really cool concept it's in the uk and it's basically an app that amalgamates all of your loyalty cards so when you go to pay by like apple pay or google pay it'll make sure that you actually get all the loyalty points you're meant to get for your purchases um and test and for tour gang and i'm so sorry like i don't speak any dutch i live in germany my germans terrible um this was a such an amazing case study they actually used kubernetes to basically try and organize like 40 000 tests every single day so that people could get out of the the pandemic um in the netherlands and go back into venues knowing that they were safe to be there so these were really interesting um and just a note about these two so these case studies were submitted um by members who are vendors so these are members who sell cloud native technologies to their end users so the case study is actually about their end users so this is just another note that if you are a vendor member you can submit case studies on the amazing work that you're doing with the folks who use the technologies that you build and sell um so do reach out to us do take advantage of this service we have um a couple of spaces coming up in june and i think maybe one in july so if you're keen to get in the pipeline please do it's really easy um to submit your proposal via github um and what is our next one christie and our blogs and of course just to remind that we have this really cool metrics tracker you can track blogs and you can also track case studies um on this you can customize for the view that you'd like to see for the the times and the dates so please do feel free to leverage this for your your monthly or your yearly reporting for your marketing i think that's all from me christie great thank you charlie and liby any questions on content marketing before we move on to events okay we'll go ahead and jump into events um so just a quick update as carlo was mentioning earlier um on our kubernetes community days uh we have a lot of events coming up in the pipeline uh just to remind you that the kubernetes community days are small kind of you can think of them as like mini cube cons um but they are community driven so um they are run by organizers in the community so if there's anything on here that looks interesting that you might want to participate in i know some of them are moving to um in person participation and then some will have virtual as well so lots of great opportunities to get involved and then if you also are interested in maybe proposing your own event um there's information in this slide to do that as well um but yeah great to see all the momentum here and excited to see all of these kcd's come to life um and then just a couple notes on some events that we're going to be at uh just in looks like it's going to be a pretty busy end of q2 q3 for us uh just to highlight slide here you can also see our participation whether it's sponsoring and speaking that sort of thing so um if you're going to be at any of these events hopefully we'll run into each other and i get to say hi and then you might have heard about this little cube con thing that i mentioned earlier that's happening next month uh if you haven't registered uh be sure to get your registration in um as soon as possible we've got the schedule ready for you we've also got some updates on health and safety if you're going to be joining us in person so make sure you bookmark this slide and review it um before you come uh there's also information about uh hotel airline all of the travel things are in this slide as well i know that uh i think all of our room blocks have sold out but there are there is information on a diff additional hotels um on the website that you can reference um so looking forward to seeing you all there um whether it's in person or virtually um and then thank you again to our sponsors for helping us put on this event we really couldn't make this event possible without you so shout out to our diamond sponsors Cisco, Huawei, Intel, Castin by Beam, Red Hat and VMware and then of course all of our other sponsors that we really appreciate you uh collaborating with us on that uh cube con will also have a plethora of co-located events so these are events that happen uh before the event begins um really focus on different um specific areas whether it's security different projects uh really just a great way to kind of enhance your cube con experience overall um i won't read every single one but there's a couple slides here with all of the information so whether you're interested in telco or security uh be sure to add those onto your registration there are separate registration fees but all of the information is here in the slides and again thank you to our sponsors for helping us put this great content on so just go through those pretty quickly here lots of great stuff um for you to enhance your experience and get to spend a little extra time in valencia which i'm personally looking forward to um yeah lots of polos this year um and then we also do have some sponsor hosted co-located events that are happening on Tuesday so there's um some references here for you as well just to add to your cube con experience uh yes i will put a copy of the slides in uh in the chat in just a minute here for you and we yeah you will have it in your email oh thank you jim oh look at this community all coming alive thank you everyone all right hey christie christie real quick this is gary how are you uh quick question i last time i looked on the event site the actual schedules for the colos had not been you know the details for the colos had not been added do you know when those are going up that's a great question i think they're out now katie greenlee are you on can you confirm hi everyone uh yes gary most of the colos schedules have been um announced so if you go on to the main schedule and you click on that colo there should be a breakdown of the sessions that are happening and then it also gets you to the website and you can get more information about who's speaking and their times and everything like that great last time it's been a while since i looked and i it wasn't there the last time i checked but thank you awesome and then just kind of switching gears a little bit we also do have a couple uh project events that are coming up our go con will be happening in september in san francisco the cfp is open now we'll be closing in may uh we'll have some information around sponsorship and registration coming soon we'll send those through the marketing alias so just be on the lookout for that if you'd like to participate in that event and then we also have hotel day coming up in june they'll be in austin it will be co-located with open source summit north america again details on sponsorship and registration will be coming soon almost in those through the alias and then uh looking forward into um north america we will be having cube con co-native con north america and there's my cat in detroit this october so go ahead and mark the calendar for that the cfp is open now so be sure to get your cfp submissions in by may 27th and sponsorships are open as well so if you're interested in sponsoring um the deadline for that is july 22nd can't believe we're already looking at summer and beyond dates that's crazy uh also just a shout out and cat again sorry to our sponsors for north america or diamond sponsors a to us intel cast and by vim and palo Alto networks again thank you to all of our sponsors who've already committed uh again we couldn't do these events without even really appreciate that um if you are interested in sponsoring there are definitely slots available um which is on my next slide here um there's information about the lottery um in here and then the different deadlines for sponsoring uh for north america um with that that takes us through our agenda for today's meeting does anybody have any questions for the marketing team events team all right well just a reminder in the back of the deck here uh there's a slide in the appendix uh with all of the links for where you can find slides from this presentation as well as previous uh we will get the recording up probably within the next 24 hours to our private youtube uh for if you need to share it with anyone within the um that's a member um and then uh we also do have a member's resource slide as well that has um you know all different information on decks and things if you're new um and then there's a great session in here too if you want to dig a little bit deeper into some of these programs and how you can put them to work there's a building your brand session that you can reference and then there are some training updates and with that that takes us through everything today um thank you again to everyone for joining us live here um really excited to see you all um in valencia next month um and then once again just be sure to reference uh slide 13 for your ways to engage and hope to see you um in person at kubecon uh or virtually and then again uh back in june but thanks everyone again for your time today have a great day everybody bye thank you bye thank you