 So this morning, we're going to invite him up here to talk about the value of industry standardization in promoting ICT innovation and hopefully you'll say a little bit about why Huawei, you know Decided to become a platinum member of the open group. So please be a good a great open group. Welcome Yeah, okay, that's good Okay, good morning everyone has learned mentioned well first friends Alan to introduce So before I start I would like to ask a very simple question How many of you have heard about Huawei? Okay, more than 50% not bad. Okay. Well before I start I would like to say something Well, it's an honor for me to represent Huawei here Wow, I will be joining the governing board of the open group and most important. I would like to thank you Chris Ford from our open group and make it go as well So without both of them, we didn't know how to go through the process of becoming a platinum member Well, I will say there was a lot of Hack up to be honest during the past six months Internally externally what's the value of Huawei being the platinum member by thing today? We have answered all these questions and that's why I'm standing here and So we see tremendous value and I hope after my 3035 minutes Presentation you will understand why Huawei will be will become the platinum member. So to begin with I have few slides to introduce Huawei so Huawei is a China company. Its headquarter is in Shenzhen fund in 1987 worldwide we have 170,000 head cunts and we operate in 170 plus countries and fortune 500 companies And we are leading global information and communications Technology solutions provider. So Huawei business. So maybe it's not really Not all our business are very active in the US Because of some reasons, but as you can see the major business is carrier The next will be our consumer and actually this ratio will be significantly changed in the first half of 2015 because I just heard that our consumer business colleagues will get one extra bonus Because they have meet their sales target just of the 2015 just by six months of the 2015 So they're doing very good job in this year and the right-hand side you can see the R&D Huawei is an ICT solution provider. We're really serious in the R&D investment spending So over the past ten years is about US dollar 30 billion 30 billion US dollar R&D and It's a it's a significant number So we have R&D center really worldwide and several Officers in the US and Canada as well. So these are these are our company Currently you can say the main focus better Colette countries industries and systems so European Union Horizon 2020 strategy. So Huawei is actively participating China new silk vote strategy. So helping the Middle East Asia other countries on the infrastructures and Industry 4.0. I heard is briefly mentioned yesterday and most important the US 15 trillion US dollar 15 trillion digital economy and I think this is one of the ring easier reason Attract Huawei to become the petal of member. I will say the the whole IT the enterprise architecture the healthcare forum and the IT for IT and Lastly the better connected systems the end-to-end process streamlining. We're really Interest and we would like to contribute in the business architecture activities under the EA So we just pick simply pick two is not all so one of my job is also As Ellen was making jokes to me actually is locked there I actually responsible for the industry development and standards as well So I have you will see a picture later about my life is more than 1520 industry Bodies or SDO standard developing organizations. I need to deal with so you can see the open group. Well, I hope it's correct, okay, so the architecture forum IT for IT I can make open platform And certification and this survey to keep we believe that the certification work group can help our global services to How should I say to be able to speak and work with the IT industries appears very well the Architecture and the IP specialist and on the right hand side you see TM forum TM forum stand for Teddy Management Forum It's a basically it represent while 60% of the 1.8 trillion business in the telecommunication industries So I hope we will make the open group become. I don't know. How was the trillion number we can represent here? As you can see that there's a customer centric at the top Open and partner effectively NFV Network function virtualization and L giant virtualized So my side are very active in the open group and TM forum and when we put them together actually in past six months When we put these two organizations or forums together, we identify that telco guide Okay, how because we are really well one of the leader top two leader in telecom industry and also in the digital business strategy and Customer experience work group. I will introduce later Customer experience, which is well if you're familiar with Forester, they use the term outside in When I talk to many CTO CIO We are we can't be just inside inside or inside out really to be outside in and even garden a koi term Something called outside out as well. That may be the next step of our Contribution or working with and working with other companies at the open group the outside out So let me make a advertisement here. Not commercial. Okay, so there's a Join us at the digital business strategy and customer experience work group discussion Open platform 3.0 for meeting tomorrow morning 9 to 10 30 And this is a work group that we will look at the business strategy to look at the customer experience What kind of experience what kind of outside in is required to make our business can able to be transformed So let me briefly to mention about what when we talk about customer experience. What what do we really mean here? So you can see from the Top left. Okay. It's a kind of the a life cycle I have to say this is mostly Retail it for telecom and we would like to work with health care We would like to work with other industries. Maybe the mining Automobile other industries do we need to customize specific? Customer or user life cycle as you can see from buying using and sharing And after the life cycle what Huawei has been contributing it at the TM forum is the our calculation Without money the world won't the business won't run. So we really look at how should we do the our calculation We defining the CD metrics customer experience metrics So this matrix can enable us to do the our eye so we can go and talk to procurement to the business people And as being mentioned, I'm the founder also the head of the customer experience transformation center. These are our positionings First as engine. So we turn around the mindset, right? We have been talking a lot about B to B or B to B to C Which we don't agree We believe that we should we should change our mindset from C to B to B Which is from consumer from customer to drive the business. Do we really understand the business? I enjoy very much yesterday to participate the The open platform and the it for it But I may be wrong, but I think we still don't have enough focus about who are paying our business and The co-create with operators partners and target measurable business outcomes our focus at our sentence headquarter and in London we are hearing more and more about Not just the telco, but other enterprise as well Talking about customer-centric operating model. What does it really mean? Can we actually do something at the open group? combining the customer aspect and the IT aspect considerations together and Single view of customers and operations. Yesterday. I joined the principal analyst Michelle from Forester I enjoy a lot and most important the business led ICT transformation It's not just ICT transformation. It must be business led and I believe the BA the business architecture We can contribute and we can learn from From the open group and from the other companies as well So in Huawei, we have been researching over well, I will say more than 12 months We come out a simple word Which is rose. What does it really mean? Well, we believe this is an experience principles for all industries real-time and I will explain what does it really mean later on demand online DIY and so-so and again yesterday I was in the Presentation bar from entity data. I really I really inspired by by by the presenters about the Company so so what does it really mean? So the Huawei initiative? I think this is one of our interests is to push forward a global study on the rose experience requirements for consumers for workers and a work sorry workforce and partners and also internal things and objects as well I'm not sure how You all familiar with the telecom industry. So now we are in the 4g LTD and a lot of people are talking about 5g So how this 5g will be interact or related to our IT or from the experience perspective I will I'm going to give an example really interesting that when we work with Car manufacturers, there is what they're asking us to look into So in case for objects its object objects experience for 4g With the latency with the we are talking about it will take 1.4 meter to stop a car running at 100 kilometer per hour But at 5g that will be 2.8 centimeters So there's a good reason that for automobile industry to Require that kind of real-time requirements and also for when we discussed with a CIO of a Well about customer services So they have been arguing about what is real-time? What kind of real-time is required? So when a customer call into a call center Well, does the operator really know what is going on or talking about the technology real-time? One minute one second one minute second So this kind of real-time definition or experienced definitions needs to tie back to the business context Business needs to drive the technology requirements So let's go to the board level talking about what how the company board are evaluating their executive performance So this is a there's a change of Seriously, you can see that 25% is talking about lap promote a score if you are not aware What is that promoter called score is a way to measure loyalty Erocy, okay, will you recommend the open group to your colleagues or to your competitors? Okay, whatever And 75% will be measuring Financials you better and all this and we are seeing a change here. We are seeing a change of the rating of the Customer aspects the map for lap promote a score branding and other customer measures Increase from 25 to 40% So what I really want to say is in the in our cuss in our industry our cost Huawei customer we observe that the board are actually you were Evaluating not simply financials, but also the happiness The satisfaction the loyalty of their end customers as well And we have observed while in China like ping-pong financials Vodafone in Europe air China and Enterprise as well, okay So I talk a lot see customer experience. You may ask Trevor. Are you at the wrong forum? Why you talk about customer experience for so long? There's a good reason because of this lie We talk about customer experience, but we need to implement we need to talk to the IT or I ICT Chronics So this is really to bridge the gap We would like to combine customer experience and enterprise architecture in a way that we are defined We are developing or defining an architecture For considering experience aspect as well as you can see Thinking from the customer experience the customer leads the strategy. What kind of metrics then they co-responding EA lead to Deliver the business outcome Align the business strategy business model and other other items as well We already having several projects What should I say practicing? These methodologies with operators. We identify we already seeing that and to be fair Why we are so eager to become practical member is in many way in in we are We I we observe that We observe that many companies start to have an architect coming to talk to us They want us to look into the telco The industries and the bios How all this work together? And this is a diagram very interesting. We when we work with Gartner So from the from the top left the strategy conceptual contextual and all the way to physical Realize that we have been west a lot people in solution architecture Designer which are building one solution but now with the With the digital transformations Well, uh, uh, most of the endless firm talk about well like idc mit gartner forrester, right more or less everybody use the five things the Cloud big data social mobile and objects or internet things. So we've all these destructive technology coming It's right time for the industry to relook at What is the positioning of the enterprise architecture? in the from the operational aspects point of view so we believe that Each line of business they will have their business direction panning And then there will be enterprise architecture real points. What can be done? What can't be done the components or whatever and then the application strategy? in telco in telecom industry, we believe that there's a lots of things leads to be Uh, we develop or we invest But we need to have a good architecture real points to work with the sea level so I just talked about c e customer experience and enterprise architecture Is it enough? No, that's why we come here because we know that well like toga of All these are quite mature and there's a there's a very good ecosystems And there's lots of partitioners in the industry, but we we realize that it's still not enough So we are really clean to learn and contribute About this. Uh, well on the all new it management On the it for it. How we really bring the toga of uh, uh, uh, Elgeau project management and ito together which To uh, we start to understand. I really enjoy yesterday. Uh, I'm not I think Last is not here. Yeah, I think I think we really enjoy when we discuss with uh last from hp very open Direct discussion about the knowledge the understanding of the it for it. We really appreciate the environment the open group can offer to us And I I specifically highlight User is the law of star Therefore start with it use cases And I can't really read below what I see that something about customer This is perfectly aligned with what I've been driving in huawei global services in paths five years User centric customer centric using use cases to build The corresponding solution Somehow when we saw these two slides, we just feel like We are finding a we find a bother. We lost something like 10 years ago. Okay. This is the kind of feeling Yeah, I feel I feel bad that actually I I should represent huawei or I should influence our executives To be patlum member of the open group three or four or five years earlier. So we could Pay The Our regeneration of the it or of the id for it much earlier, but it's still not too late I I we realize that if from yesterday forum discussion, there's still a lot of thing huawei can participate so we talk about Partnerships Let me think about how should I tell you about this project? We are I'm I'm also the exactly sponsor of this as well So we are working with SAP So we believe that well, again, it can't be inside in It should be outside in and thinking from customer experience and finding from business perspective So there's a initiative. Uh, I was invited to orlando this year, uh for the To to attend the SAP user group meeting. I was quite inspired by the SAP idea by the founder actually professor HP uh But when we defined how can we actually read how can we provide a real-time information environment? for company executives To be able to know what he what they should do with their business The instant decision That kind of environment is can be provided And you can see at the right hand side the pictures july 2015 So we had a design thinking workshop So the reason I put up this lie is uh, we are very much work with many companies And we apply the industry practice like design thinking So after this after my presentation, as I said, I really would like to work with other companies other industries in the experience definitions And also the um the working group tomorrow morning From 9 to 10 30, please join us and we can drive the industry forward So this is the slide, which is my like mayor every day every night So you saw I mentioned about TM forum and the open group, but in fact I had to look at much bigger industry ecosystems So we are seeing a lot of destructive forces destructive force So you can see like the internet of things um network function virtualization 5g So this is a good location We we are handling so many technologies coming out But how can we put them together? How can we manage them become a business? This is the challenge and we believe that the enterprise architecture the it for it Can pay a key role at the center of all these technologies And as I mentioned We are the business standards And we understand the well the enterprise architectures the business data application technology But most important is let's move back to talk about business The measurable business outcome the business capabilities This is something we would like to talk more with other industries How can we telco or ICT whatever other industries to define the necessary capabilities? And this is my last slide in summary Contribute telco ICT and cm knowledge. This is what we will like to bring on to the table Commits in the ea ba it for it Open platform security forums Uh, well and form Huawei security has been has been very active at the TM for at the open group Define rose experience Our course all industries because you guys did connectivity You you we need to define real time and I learned something very good yesterday from entity data about so-so And lastly ICT innovation For business transformation With partners as I show an example with SAP and we would like to work with others and you all right here So thank you very much. Let's building a better connected world. Thank you. That's all I have Yeah, we'll just take these two seats So um, what we're going to do now is get Chris forward to ask some questions and you know, Chris is the VP of architecture and also of the asia-pacific region And while we're doing while chris is getting ready. We should give a shout out to Maggie gow as well as work tirelessly on This and and other things in in in china So chris you got the questions yes, um the first question is Trevor what level of commitment is there to these transformation initiatives inside Huawei? Wow, this is a really good question This really let me express my pain every day. Okay, so actually this This initiative here is all the way to our rotating co Our rotating our rotating co already believed that The whole architecture needs to be well the architecture needs to be evolved and we need a lots of real technique and practice to be Let me think the proper word to be absorbed or picked up by the company by Huawei and also the our customers in telco and energy and mining industries as well And to my I'm under global services and my president Actually, he is the executive sponsor and actually he is the person to sign off to check Okay, so uh today we have how many of us here I think six seven of us from Huawei So we have uh people EA certified With togov as well. So I will say in thoughts We are serious. We fully commit and this initiative is lost from global services But also from our Huawei internal business process and IT department as well Yeah, yeah, and on that subject, um Huawei has been a a user internally of toga for some time. Yes. Yeah so after all this Because now is at the really senior level at Huawei to drive this forward. So they expect updates So that's what they think of me. Okay, so in my my my president is a very simple person He was the cfo of Huawei So he always tells me driver doesn't matter. You come for one million. You just give me back 100 million. Then it's fine He's a finance guy easy. Yeah Understand that so in terms of the level of commitment, what kind of time frame is Huawei looking for to undertake these transformation activities? What what's your time scale for these kinds of activities? Wow, these questions. I'm honest with you. I I'm trying to figure it out here. Okay I have a team participating Participate in the Madrid and other colleagues from other departments as well But I will be looking at something just out of my head at this moment. I'm looking at in two years Huawei must be able to transform the skills at the knowledge the way we want our business The reason I put up the very compact diagram on nfv iot 5g Because we realize that when we get into 5g We must be transformed if we haven't transformed that we will be transformed by the industry So it's bad. So we better transform ourselves by our own pace Okay, okay, uh, the next question is uh Customer experience includes confidence and personal data privacy. So personally identifiable information this sort of thing, right? Are uh, uh, is Huawei involved or committed to protect data through privacy by design initiatives Is that a component of your strategies? Yes, of course Actually, we work. Well, I don't know about usi america side, but in europe side, germany has the Toughest privacy law and we are doing business in germany now. Okay, so definitely yes And uh, this is we call it a wet light. We can level costs in Huawei So what you're doing in the open group is very much a global standards activity Um, will you also be active with us in china for local? Membership activity as well. Yes. Well, there's a forum in september, right? So I've been discussing with chris and mackey as well for sure. Yes, cool We will work with others and also we are very active in the customer experience management space in china as well I think this is one of the value for huawei to be in china. So we can bring in that Ecosystem, yeah with the open group. Yeah, we're really pleased about the growing footprint that the young group has in china Looking forward to growing that. Yeah. So for your information, china is about Less than 30% More than 25% any revenue of huawei. So huawei actually More than 70% sales and revenue are outside china nowadays, but still it's the biggest to us But as well as all the infrastructure and the commercial services You're also one of the biggest manufacturers of um cell phones mobile phones. Yes, as I said our Consumer business unit colleagues are very happy to get a another boneless check this month. It's like number three in the world Yes, I think so after apple and samsung now. Yeah, I didn't believe it as well So there's a related question uh to the privacy one. How do you manage, uh, I don't think this means you personally But how does huawei manage uh information as part of the customer experience? How do you reach the balance between Non-disclosure and reaching customers needs in terms of information. Yeah, actually it's very simple to us because We deal with a lot of business still the carrier business We will work with the local operators like voodafone or t-mobile to follow their government or while their group Pifex e requirements. I can give you an example like Germany. Basically, we cannot store the data Okay, so they have to fool a or in the uk. They have to go for a Commercial agreement which is opt in similarly in the u.s So when people opt in certain information or data, then we can access so to us It's very simple again We follow the local government and regulation policies and what with the local operators and enterprise Yeah Okay, I was actually having a conversation Yesterday at the pavilion event with a couple of members and we were talking about the kind of mega mega trends type of thing of The nature of the change the technology availability and emerging markets like in the african sub african continent is is driving can Huawei's presence An investment in that continent is significant. Can you comment on the kinds of changes you perceive to be possible in the african continent with the with the direction that you're taking here I personally have direct business with the mtn and orange and the business over there I think actually in terms of the I will say they are looking for a centralized operating model And also a customer-centric operating model So that's why I mentioned about our uk ctc Can we actually Think about with the architecture with the it for it Thinking more from the customer thinking more from the business perspective to design I understand well by model it to speed it all these buts worse. Okay already or Or concept already incorporate But I I need to look into more the african market actually There's a there we we observe there's some very innovative or business business people But they need a more centralized. They need a more the the architecture especially the The application strategy leads to be centralized for a small group of people and it's not ready yet It's still very much Skate around the the the smart people the young the millennium generation doesn't have the system to in a way yet And and this is why I'm thinking what I can say what I can't say that's why So I think this is why we we we come here and we would like to think about a way Not just for the europe middle east, but also as you said latin america and african market as well Okay So one of the things that people may not know is that as well as enterprise architecture and integration song Huawei has been very active in the open trusted technology forum here And you know a leader in that and we were talking about cyber security yesterday And I think Huawei is leading some of that activity in the open group already Yes, I will pass to while andy. I think he is representing from our us Security office. Yeah And as I discussed with him Lexis we need to work across with other business units as well Okay, we feel Huawei to embrace and really execute. Yeah, okay Can you give the final plug for the work group? Oh, the working group tomorrow Oh, uh, well again, um The rose is our while the experience principle We have been discussing with many companies and and consumers And we hope that we would like other companies To participate and then we can come out a Working plan together. So I will say two three months ago. We had several conference call. We have many A few more than 20 Disciplines on the call, but I hope that while now we get we are here We can talk face-to-face and let's draw a pen together. Yes, Ellen. Well, thank you very much. Thank you. Okay. Thank you