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Published on Mar 10, 2016
This video presents Unfreezing Change as Three Steps by Cummings, Bridgeman and Brown published in Human Relations (http://bit.ly/Unfreezing_Change). This article argues that Kurt Lewin’s three-step framework of unfreezing–changing–refreezing, regarded by many as the classic approach to change management, is not at all what we believe it to be. Visit the Human Relations website: http://hum.sagepub.com/