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CCOVI Lecture Series presents Gary Pickering April 7, 2014

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Published on May 7, 2014

CCOVI Researcher Gary Pickering gave the final presentation of the 2014 CCOVI Lecture Series April 7. His presentation titled "SNPs, snobs and snouts: The influence of biology, expertise and taste in wine preference segmentation of North American consumers" gave an overview of the factors that influence consumer choice.

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