 His next guy is also awesome in a massively awesome way enough awesome same site He's a former attendee of the 21 convention in 2008 Adam Lyons actually a year pointed him out He's like this guy's gonna be freaking awesome And you know what he came back next year and spoke in 2009 in Orlando at 21 convention first convention Yeah, first one talking first my spoke at did a totally awesome job Very popular online awesome guy Keep saying that and now he's here in Stockholm totally badass So second year speaking who would have thought it'd be in Europe Stockholm, Sweden with all these beautiful semester flickers But anyway, I'll let you take it away man. Kick some ass. Thank you. Thanks for coming. Appreciate it. Yeah, of course Stockholm Sweden fuck I Got to tell you man I've been in this for like four years now running game Coaching for three. I never thought I'd go international Never thought I'd be here Okay, a little bit about me right who's psych who's this guy standing in front of you talking to you guys, right? I Got into this four years ago at 2006 basically Hit a hardcore I'm gonna talk about what I did to get good but a year later I found myself teaching this stuff and Around 2007 I actually got a big break. I how many people here know about MTV? I was on the show made as a dating coach So that was a big break for me and I got recognized really quickly. I Started working with Pua training about 2008. I met a great guy named AFC Adam and Just started sealing off man. It really did. I was a guy that started doing the bootcamps with him I did it when he couldn't come and 2009 a new surprise happened Wasn't expecting it, but I got that's new Pua title. I was actually in Vegas in the time I'm gonna talk about that a little bit later, but when I saw that I'm like really It's it keeps progressing, right? Then to 2010 just now I actually got another title. That's natural game and that means a lot to me because I'm gonna talk about my style before and Where I got to now I See some problems in this community see a lot of problems Actually, you know what I want to apologize to you guys I Want to apologize to you guys because if you were like me You came into this community because you wanted to get natural confidence, right? Instead we gave you routines and a lion's eye behind You came into this because You wanted to you know become more social and outgoing instead. We had you sit home Coming up with interactive value displays For getting more IOIs or some shit You wanted more women We gave we gave you more men So for this I am sorry However, there is a you know ray of shining hope out there Because when I got into this there was the wave of the community was basically all these lines routines Very manipulative, you know about four years ago Then we got a new wave and it got into this whole like I'd have natural game Even though it was more chaotic and a little bit crazy And then the third wave started coming and that's I think where we are now Where we were kind of like hit reboot, you know me my friend Chris Hart wants to be called now We started joking about this because to us the whole community basically just hit a whole reboot If you notice is we realized we're going down a dark path. He realized we were going someplace We didn't want to be and it wasn't working There's a little funny saying here that like 95% of the community doesn't get good So that means basically this guy is gonna get laid like a rock star and fuck the rest of you Yeah, go here Right like is that right? That was that wasn't my idea when I got into this that wasn't my idea my idea was I come in I Learn the material I read what's out there. I apply it and then I get the fuck out How many people here have been in this longer than six months if you've been in here longer than six months And you're still here. There was a problem in all of this Unless you're a speaker There's a problem You've been in here for longer than six months as long as you're going out and applying this stuff Why are you still here? How long are you gonna be here a year? two years Why are we not why why is this community not progressing getting good? What is going on that's causing all this? Again though, I'm seeing this new wave. I'm seeing it where it's starting to actually happen We got great speakers here, you know gone south here. I've heard him speak. I missed it yesterday, but for what I know about him great guy I see a lot of progression, I like this reboot Because now it's not about this whole like oh pick up mentality, you know gotta fuck the chick as much a little bit You know, it's still there. Let's be honest, but We're more emphasizing the idea of being social again. I talked about this last time. I hate the term pickup artist I like to when I first got into it, but then I realized there's so much more than that I want the term social artist This helps in everything if we go the right way, right? So I was talking about this whole six-month thing now if I had a student that came to me and After I coached him he did not get good within six months as long as he was practicing applying what was taught I feel I let him down as a coach. I really would Because there's no reason it took me two years to get to the level. I really wanted to get to About maybe three to get like sick, but two years was I was happy. It shouldn't take that long You guys should not be here six months still searching for an answer I guarantee all of you know way too much as it is I Guarantee you guys have read a shitload. You know the stuff and you're here trying to get more But you're not gonna get it here you're gonna get out there Right, so with that I'm gonna apologize, but there is some hope there is There is something we can do for you guys now I Want to start this off by saying when I want to learn game I went to two routes I went a very structured way, right, and then I got this whole natural way and It was pretty cool You know I just got this whole best natural game thing But I actually wanted to integrate the two styles because there's there's goods and bads of both with the structured approach We have a system of learning we have an idea of what we're doing right that what is important However, it kind of messes us up because women don't follow a script. You can't make how you do things into a science I'm actually working on my PhD in psychology right now. I know the psychology of it all and You can't make it into a science What you do can be a science What we're doing will work, but how we do it has to be an art That's why an artist not a scientist right, so when I have students I quickly learned I have to teach them what to do and What I do and what all my students do and my coaches is the same How we go about doing it is different and And when I really made this realization I came up with something I call the VI system. I'm going to explain that in a bit But basically the what to do is a structure. It is a science how we go about doing that is the art I Want you guys to really Really understand that when I go over the system with you Because it's not meant to be some routine structured type thing. It's meant to be a guide That you can put your own personality into you can put your own self into but you have that structure of what to do But how you do what I want it to be natural because you know what maybe this guy is a super, you know dominant alpha sexual aggressive guy Maybe this guy is the you know really comical and high charisma and high energy Maybe this guy's chilled and laid back, you know, and he just you know push your girl away and makes her keep coming It's all works Right You've seen these kind of guys. You've seen these different styles. Why do they all work and a bug me? I was looking for that common answer for so long And I realized what they did was the same But how they did it was different and that's the power of this all right So I'm gonna ask you this guy's a simple question very simple question Especially for room filled of pick a bar to social artists, whatever What do you guys think and the most fundamental level at its core Causes attraction. I'll give you a hint. It's two things that I found at Its core not I'm not talking about something like confidence, which is a characteristic that causes it It does but why does conflict to ask yourself? Why why why does confidence cause attraction? Why does humor cause attraction because it does why does ambition cause attraction? Why does all these things we do? Where what are the two fundamental things that all boils down to? Anyone want to take a guess Masculinity good good try now Very close we You give them good emotions Yeah Expression it's a what to but why does expression work? Why does giving them good emotions? Think about that one. Why does giving them reward system? So what reward do they want? Why do they want to reward? What does that mean to them? Okay What the first thing that caused the attraction that we want is Value It shouldn't come too much surprise right we got these things called DHVs and Interactive value display all these things we value right it shouldn't come to a surprise good emotions valuable It's valuable to a girl If now but there's three types of value There's a DHVs where we try to like you know sub communicate this value and we talk about it But the problem is it comes off kind of bragging Very easy to fall in that trap Second forms will be more powerful a little bit cooler that's showing value right Imagine if I said a guess what guys I just went a lottery. I Got 20 million dollars It's cool. That's me DHVing. I got 20 million dollars. What? Now let's say I took it out and I showed you the cash It's like whoa a little bit more cooler, right? But there's a third one. That's even more powerful What if I said you know what I got 20 million dollars and I'm taking all of you guys out to Vegas with me We're gonna go party on me Everyone's like fuck yeah, all right Right. I'm giving value And that's the most powerful form. I want you guys to realize the idea with this in my VI system is giving value I'm gonna show you how to do I'm gonna structure that for you, but what's the next thing though? What's something that can trump even value? It relies on it, but it can trump it intent close Pre-selection is value Makes you valuable Make the girl what? What more what's another word chase? Investment if I'm looking for Right because a universal principle in any social interaction that is value for value Anyone you talk to anyone you deal with any interaction you have there's a value change going on You're giving some value to them and they're giving some value to you if it's good If there's a break in that the interaction ends for whatever reason So when we get value from someone it's investment So what now when it comes down to my mind is we give value we get investment back Once we give a girl value and then she starts investing in us attraction occurs and These two interplay on each other But don't take my word for it I want to quote something I do every boot camp everything I do and that is a quote from the Buddha and That is question all that I teach you All right, I want you guys to question me. I want you guys to challenge me on this And not just me everyone anyone you learn from I want you to question it I want you to use your own brains instead of just reading it and applying it because I fell into that trap And the problem is there's conflicting theories. It's confusing How can both guys be right right how many people here probably just the first day I'm gonna guess heard two conflicting ideas Anyone are ready from the speakers. Yeah From the first day, we've already heard conflicting ideas, but I guarantee they're both know what they're talking about So how does that work? All right, so let's let's so let's prove it you have to question and see what makes sense for you So let's let me prove this to you guys, right? Let's say I have two lamps This lamp is really bright really big has a pretty design on it. Okay The second lamp that the first one the second lamp is not so bright kind of dull Not so much a pretty design a little bit smaller, which one do you guys want? Which one do you guys want? The first one right now why? Because as value we see that I want the first time what the brighter one I want the one that's more valuable, but now let's add to the story same two lamps, right? First one bright shiny pretty whatever second one a little bit dull not so bright not so big But the second one you guys spent like six hours in shot class Sweating over and making with your own two hands. That's your lamp You're only allowed to keep one which one do you guys want now? Second what wait a minute, but it's not as bright. It's not as pretty so it's a new things happening here investment We value that what you work for and actually investment will trump value. I just proved it to you guys you can see that So what I started doing was you know what I? Would battle these guys with all this value they would be there's always gonna be a guy That's more shiny than me better look into me more money than me some kind of more value than I have But I'm the second little stumpy lamp And I'll get the investment from it and That would beat those guys actually true story I actually battled for a girl with the owner of the Miami Heat, which is a basketball team in Florida and his whole game was name a Beatles song. I'm gonna give you guys a hundred dollars That's guys beat battling with who's like oh, I know basketball players. I'll hook you guys up, right? Understand this principle I was able to turn that value against him by get ball God investment from the girl. I was able to isolate her away from him But that proved to me. I'm like values not everything. That's what that's when I really made that click values Not everything, but let's add to the story now. I Have this new invention right new story. I have this new invention. It's great great idea. I Want to sell crap flavored ice cream? No, I you laugh, but I swear to God this can sell I know it can sell right the only problem is any $10,000 to start this business. Who wants to help me out? Who wants to be my investor? Come on. Come on who wants to invest and it's sort of got you raise your hand. I will do it Who wants to invest in $10,000 for $10,000 for crap flavored ice cream? No one Both we can all different types of it. We can see he's a thinker We'll get some corn ones in you know, no, but I'm basically basically what happens is we don't want to invest anything without the value so yeah investment Trump's value, but How can we get investment without the value and the people who try end up being very manipulative or just creepy? You're always trying to get something for nothing, right? Conardly exactly. I don't want to give that girl that impression. I'm trying to get something for nothing. So these two Interplay with each other very much But we can start seeing that All right, so hopefully I've proven to you guys that all of attraction is based on these two things We give value and then we get investment once that occurs attraction takes place And you know what it doesn't work just for girls to guys works the same way with you if a girl gives you value Maybe it's her looks that's valuable Right. You see a hot girl value. What do we start doing? We see the hot girl We start trying to game them we start going after them all look at that now We're investing and the more we do that the more attractive we become It's the same exact principles as a psychology of attraction in place Both ways But now we can go on more from here How does it how do we break this down a little bit further to make this work? I can just be like give value and get investment But how do you go about doing that right? What is value in its best form? What is investment is best form?