 What is up everybody welcome back to the channel today we're gonna focus on the basics these are the basics again man if you've been following me that's that's just kind of where I don't know man it's where I found my passion it's where I found my niche it's where I found what I get fired up on like I get fired up on teaching the beginner like showing the beginner the most basic steps but the most important steps and really really teaching in a way where that person from the beginning you leave them with a good habit like I tell people all the time when I'm consulting with clients social media clients when I'm speaking to them every single day I'm like dude you guys are missing the basics like you guys are missing the basics like everyone who wants three four and five but they don't even pay any attention to step one and two you know I mean like the basics that's what this channel is all about man focused on the basics this right here is the most basic but the most important and that's why I tell people man it's like dude not only are the basics the most important just to build the foundation but to also build the habit and to get into the right right mindset of doing something the right way because you could do something the wrong way forever shit we've all had those experiences how long have you guys been doing the wrong thing how long have you guys been spending money on the wrong thing spending time on the wrong thing we've all been there done that right so it's like you don't want to spend time doing the wrong thing because then you build a bad habit and it's a it's a it's a paradigm that's hard to change right I know many people that are stuck in their paradigm they're stuck in their negative perspective on shit and it's not good man so what I'm trying to say is that I'm going to show you the most important basic that I that I that I even you know found myself on last night that's what even inspired me to make this video I'm like damn that's something that I need to talk about because that was something that's super basic but super super important and most people miss it and so last night what I was doing is I was going through all of my pages right like my whole intention was to make sure and and this is something that you guys can do in this my landing page software my email out my email auto responder my calendars my affiliate marketing different promos affiliate marketing hosting of my videos hosting of my membership course for any of you guys that are selling knowledge that are selling information for any of you that have digital products my memberships I have a digital course right and I'm rolling out more that right there is insanely powerful I host my membership course here my pages all my landing pages and freaking in in my products right I could send you a shopping cart you enter your name your name and credit card number and boom that money is deposited that's my products I can run everything I don't need a Sam cart I don't need any kind of third-party software to charge a credit card like obviously yeah strike we use striped stripe is they is the merchant account stripe but it's processed through cartridge is processed through the cartridge system right in other other ways you'd have to go get separate software for that right unless you're just PayPal in which you're not going to just PayPal you need to be taking credit cards so everything is in my in my cartridge count right there's a link in the description profit with cartridge dot online but last night man I was going through all of my pages and I said here's what I need to do because I rebranded a lot of them this dark blue I love that dark blue and white that that's kind of my whole my whole you know look that I'm just simply putting out simple man simple basic basic basic basic but what you want to do is that whatever brand and that's why a lot of you guys have different brands you have different products like me I have different products not every page is gonna look look identical but at the same time what I'm saying is that you should try to get a lot of them to look the same like that's the branding you know and I got that from Billy Jean it really popped out on Billy Jean and dad Henry mainly Billy Jean yeah and dad Henry when I see his his emails that come out that's what inspired me to just simply do my emails like this because I'm telling you now we're all learning from each other like I'm seeing what people that are doing eight figures a year eight figures online selling products online doing eight figures doing nine figures I'm following the same people you know I mean but I'm actually you know just really really trying to pay attention right and so just different ideas but the same color that like that dark blue in that white that's what I wanted to run with so that's my my my inspired blue but I got that idea from a dad Henry who would have a page like that but it's black and white or I started noticing that from Billy Jean every single thing is his turquoise and black like every page man every email like all the branding of that color is there super important man and it goes a long long way so so anyways last night this ain't about the cosmetics of the page the color whatever some of you like blue some of you don't like blue no big deal do do you right but that's not even the point of this message the whole point was that my whole goal last night and I did it fairly fast is I wanted to make sure because I've changed pages I deleted a few pages like I switched around different products different different you know different different price points there's so much that's going on behind the scenes right and so I wanted to clone all these pages so they would all have that that blue so that's how I did a lot of this is that a lot of these were clone pages so I'd create one here's the actual you know freaking page created this straight the template was already there all I did was fill in the blanks and so this page became my master page right simple page a nothing to it at all like it's just it's what I email you know so a lot of you that are on my email list if you're on any of my email list if you're on fb ads for beginners.com if you're on digital agency blueprint.com if you're on those two specifically you're getting emails from me that that look like this they're coming to a page where my facebook pixel is tracking you that's what you better be on man your game better be up you better step your game up you better have that facebook pixel tracking all of your pages and so as I just got done putting together like so for example this is a page you know takes people straight to my affiliate link which is setting up a culture account so those of you that are still playing around with click funnels like I have a couple pages up here that I'm gonna be hacking but I'm not a customer but some of you that are still on click funnels are on lead pages or kajabi or any of these other softwares man I'm telling you you need to quit if you're in any of these third-party freaking calendars like a calendar okay you've got the free version but it's like damn everyone got the free version step your game up what do you got to pay 10 bucks a month 15 bucks a month to have a normal calendar but little things like that you're paying separately for your email auto responder you can only be on Mailchimp for so long bro like you can only be on it free for so long after you know you go and get a couple thousand emails you got to step your game up what are you paying for Mailchimp 25 bucks a month what are you paying for schedule once or a freaking convert kit or any of these are their CRMs and email auto responders what are you paying for that like it's like dude it's not cheap man I use this one system for everything everything I mentioned everything just showed you over here everything to the left I use this one you know profit with cartridge dot online but let's let's go to what I was talking about this became my master I cloned this right so after I got done you know cloning that let's go back I started creating every page around around that new test around that new template I would just come over I would come over to it I click three the three dots and I would click clone and I would clone the page and then boom just change out the text change out the video because the next video is done for you and then I cloned it again and then I ended up creating this one how I turn on and then I cloned it again I'm pretty sure I cloned it again but all these pages are cloned like these step three step two step one cloned step four step five all I did is I created the page once and if it's a series of messages or if it's a if it's a funnel like the pages want to match all this is is a five day email sequence so all those pages match different video you know I mean so I spent a lot of time over the last few days is what I'm trying to say so let's get to the point I spent a lot of time in the last few days cloning and changing even even my my look this is my main page so if you even want to know remotely what I'm you know what I what I do it's really just you know you have your your hub page your home page so even though you all have social media platforms and you guys are crushing it online some type of home page is it's cool like just just a random page because that home page resembles your brand that home page resembles kind of who you are it doesn't have to be fancy at all like simple one page what you're going to be able to do do with it and here's what I'm doing with it and here's what my mentors do with it simple they come to this hub and these are my three products so these are my three digital products these are all digital products that I'm going to turn into courses that I'm going to be educating and teaching people you know certain subjects that course is hosted on cartra so everything I do man everything I do is on this one is on this one page I mean excuse me software profit with cartra you know dot online but I created all that I created all that here and so here's here's the whole point of even having something this basic and simple yes it leads people out to my products but even if people don't go there that's no big deal what I'm getting out of it is the data I'm tracking everyone so if you're coming to my page obviously you're you're something you've been following me somewhere like how in the hell are you going to know to go to inspire digital.com you don't even know who inspired digital.com is like who the hell is that like the only reason only way you even know that is if you're following me so instagram facebook all of you guys on youtube like other than that how how else do people know of inspired digital.com right so it's like it's safe to assume that if I'm tracking the people who are actually coming here they're most likely into into something that I'm into right because how else or why else would you even come here you're not going to google and type in an inspired digital you never even heard of that before right but but if you come across my email if you're on my email list and if I'm bringing people here or if you or if you're following me on youtube on youtube and then you look at these videos in the description yeah in the description I have all my links and then I have I have links out to these different pages but um let me show you shout out to that dude alarick alarick I guess that's I used but in here yeah see this.com is right here so if you're coming across my webpage my whole thing that I'm getting out of it is that I'm tracking you and so if I want to run a facebook ad pertaining to any of these types of subjects most likely I can target you because I'm tracking you facebook's tracking you with my facebook pixel and that's what it was all about man that's what this video is all about is that a few days the past few days I literally have gone through all my pages every page I have man every page I'm selling something on every page I have when it pertains to my my digital book when it pertains to my digital course and when it pertains to um yeah that's pretty much it I mean and my social media clients I mean and my social media clients which is what my book and my course is that's what it is that's what it's for so it's like it's for my social media clients um but I wanted everything to match right I wanted everything to match and I wanted I wanted to to to just kind of keep this brand color going right try to build something off of it obviously this is a different brand this is different blue that's a different whole different side of my business but it's this one right here it's this this white you know this white and blue one so I cloned a lot of them that's what I spent time doing in the last few days right so what I ended up doing last night and it literally took me freaking two hours not not long at all man not not long at all in cartra this is where I host all my landing pages not just the first page you see and you click on it and you put your name and number I'm talking about the page you see after that and then when they when you click on a button because I'm trying to take you somewhere else now I'm talking about that page too all these different pages that consist of a sales funnel it could go so many different ways but a lot of times it could to be highly highly profitable and that's what I'm seeing all my mentors do literally running a facebook ad or a youtube ad taking it straight to one page watching a webinar and buying something that's as basic as it gets but when you when you create multiple things like that there's multiple pages that are involved right so I again cloned these right here these blue and white ones and then I wanted to double check to make sure that every page but then I ended up looking at all my pages I went through the categories look you come over here you hit my pages you log in you hit my pages and then you click on all categories it's already going to be by default on all categories but if I want I can click on this and I can go 4-day cash machine so any page that I created I categorized it right these two pages are the same five steps these five pages are the same different video different message but they're all the same it's cloned it's a series I wanted to match all of them you know and they're all individual pages digital agency blueprint so if you guys again if you guys are interested in knowing how and how I built my agency I started an agency a social media agency one niche from day one and that was in 2016 2016 started going after one niche and just mastering what what they needed and and at the end of it all I knew I knew 99% of them were missing the basics they're missing the basics even yeah no matter what business you're in no matter what type of entrepreneur you are 99% of you guys miss the basics when it comes to social media marketing and facebook advertising the basics so if you're if you're remotely interested on knowing how and how I built mine um scouted to a book scouted to a digital course and now scaling it to monthly retaining clients like starting from from messaging people in the DM and enclosing multiple clients per week all through the DM that's what I'm going to be teaching next is teaching people exactly how I did it exactly how on demand I'll go on a social media right now find my niche send them a message and have them on the phone tomorrow like I can literally schedule appointments on demand and I think it's very unique and there's a million people that have taught oh how they built their social media agency but most of them never were really in the trenches and and again most of them built it completely different and that's fine there's so many successful people not everyone does the same shit it don't even matter I just believe I had a different approach I totally believe that that I have that I have and that I had from day one a completely different approach than what 99.9 percent of all these social media agency gurus are teaching in their $1,500 course you know what I mean I just been in the trenches I've been really in the trenches and I and I started with a bootstrap freaking on a shoestring budget type of budget in fact there was no budget I didn't even have the shoestring type of no budget you know what I mean so it's like um what am I saying where was I going with that is that that's digitalagencyblueprint.com so if you're anything you know interested in that whatsoever get on the get on the newsletter and I'll email you as soon as possible digitalagencyblueprint.com that link is in the is in the description but I I have all these different pages right that I'm building out all these different pages in each category it all serves a purpose if you guys are in on any of my other email list you guys probably got these emails these are all pages but they're also emails they're the link that I used in the email when I got you to click somewhere rather than having you click on it and going to watch the video on youtube I had you click on it and you went to go watch the video on my landing page which happened to be this one this is one of them you got my email because you're on my email list I told you to click on the link to watch the video and it brought you here the whole reason why I'm bringing you here to a landing page is so I can track you with my facebook pixel that's why man that's why whether you watch it or not okay whatever but you landed here I emailed you you're on my list you opted in right you got my email you're interested in what I'm talking about right so I send you an email you click on it what most you know amateurs will do is they'll send you to youtube which is fine which is fine actually which is not fine no it's not fine I'm going to take that back it's not fine don't send me an email with the link that I click on and you bring me out to youtube don't bring me out to youtube okay now you can show me a youtube video but don't take me out to youtube you want to take me out to a page and this is a page that you would have created a simple simple page you know your social media icons at the bottom you click on any single one of them and take take you to my page people can share it on social media they click on this and then boom I take them to kartra where that's my affiliate link and shout out to to all of you guys that are jumping aboard kartra profit with kartra dot online that link is in the is in the description that's a 14-day trial for the kartra pages and email auto responder everything I've been mentioning man there's a 14-day trial but for everyone they get started you get me for free you get my time for free I'll jump on the phone I'll walk you through it I'll freaking hold your hand I'll build you some shit out like we will do that together until you won't need me anymore you know it only takes a couple calls and boom you understand it we have trainings every Tuesday one p.m pacific time where kartra jumps on and does a live screen share and they freaking walk us through all kinds of different amazing things of the of the software so it's like if you're doing anything online you owe it to yourself man profit with kartra dot online try it I because here's the deal man I'm not going to send you out to youtube I'm sending you out to my page that I created and installed my facebook pixel so I can track you and facebook can categorize you and I can run an ad to you in the future so last night is when I came over to my page okay let's close these out I came over to my page and I wanted to make sure that all the pages all the pages have the correct facebook pixel because I've been moving pages around and and and I'm building out multiple campaigns so you don't want that's why I'm saying man look I have three different products that I'm going to be sharing with people right these are all three different audiences like these are not the same audiences at all dude at all at all at all right so I have a facebook pixel for this side I got a page facebook pixel for a digital agency blueprint I got a facebook pixel for the social real estate agent I got a facebook pixel tracking all this stuff if I click on this and I go over to my to the to the social real estate agent dot com this is a completely different pixel so this facebook pixel this is a different pixel right in my account this is my pixel don't get me wrong this is my pixel but what I'm saying is that it's a completely different campaign it's a completely different audience so when I created all these pages the last few days I needed to go back in and and make sure that the correct pixel was on all the pages and that's what I did man so what you want to do before you run another facebook ad before you go and build another page before you first of all if you're building pages and you're putting stuff out like this you're you're selling something and you're running and you're you're I'm assuming you're here because you're looking to see how in the hell do I run an ad or how in the hell can I take it up on another level right that's why you're probably here you got to take it up another level man but at the same time it's going to come down to paid paid traffic like it's going to come down to paid traffic right and so as as as I put my facebook pixel I'm going to be able to run paid traffic and and be able to distinguish which campaign is which obviously right but I wanted to make sure man I so what I did is last night I literally started from the top like these are all my different categories I have all these different categories of pages so that's all it is like it's a category those are the two pages within that category over here this is a category these are all the pages within that category right so you're able to group it all together and keep it all organized right so I wanted to make sure man that I had the correct facebook pixel on all these pages so I literally started at the top and I went into freaking this page or this category four day cash machine these are the two pages and I came in here hit three dots hit edit this is what you want to do man before you run another facebook ad before you run another facebook ad or before you build another landing page you have to make sure that the facebook pixel is installed okay the correct one because a lot of you guys got multiple ad accounts maybe some of you only have one ad account but if you have multiple ad accounts you got multiple pixels and you're most likely building multiple you know products or offers or whatever and even if you're dealing with clients if you're building an agency or if you're a freelancer and you're dealing with clients those are all different pixels as well that's not your pixel so you better make sure that that that landing page has the correct pixel so again man I wanted to make sure because this is super important I need facebook to collect that data I need facebook to I need to be able to distinguish what person's landing where right so I don't run ads to that person in the future you don't want to run ads to a person who already bought your product you don't want to show them the same ad over and over and over if they've already bought your product you got to be able to segment that and so this facebook pixel is the most important it's what allows you to do that when you set it up the right way so when you come in here you click on settings SEO parameters this right here you always want to change the title that's what I do first I change that title up here you see the names inspired digital inspired digital the social real estate agent the name in the title that's the tab right cartra the name in that tab is is in my opinion one of the most important and also overlooked a lot of times come in here man and change that page title right away right when you open up a new page okay and then tracking code so no matter what software you're using it's all the same but this is how you're doing it how we're doing it on cartra this right here is where my code goes this is the facebook pixel okay so I'm telling facebook hey man everyone who lands here track them track them and track them under view content so I can know that these people now it's not going to give me name and phone number so don't you know trip out on privacy no did all that's legit but they just group people they just group it they just they say okay here's a group here they're not going to give you name and number but here's the number here's the group you can retarget them you and that's the whole purpose man the whole purpose is to retarget that visitor retarget that non-buyer retarget that buyer people who already scheduled an appointment let's say you guys are any type of coaching or consultants or real estate agents or whatever you guys do and you deal with clients let's say you're you're running facebook ads to get more more more clients to find people to do business with right they click they schedule an appointment let's say you're going for appointments they click they schedule an appointment they go to a landing page I mean excuse me they go to a thank you page they schedule their appointment and then boom it takes them to a confirmation page that says hey thank you for scheduling that confirmation page every page man needs to be pixeled every page needs to be pixeled so the way we get here look again settings tracking in code and this is the code now let me show you where to get this you're going to come into your ads manager okay come into your ad manager make sure inspired right here you drop hit that drop down you'll see a bunch of different ad accounts if you have multiple ad accounts but if you don't then just you know you'll see your name right there make sure you're the right ad account and then hit these three lines and you're going to straight come down to pixels if you don't see it there hit all tools and you're going to come over to pixels right here okay under events manager super super basic and super important man super important I had a I had a a meeting today man honest to god shot out to well I spoke to Christina and I spoke to um what was her name dang it you know let me check the calendar real quick because that's going to bug me I spoke to and brought aboard both clients by the way but I want to get her name right because she was super cool and we're about to crush it yeah it was Christina so Jessica and Christina but Christina is someone who I spoke to earlier right for sure I spoke to Jessica as well but recently I spoke to Christina recently today and she was showing me her her her ads and she was showing me where she takes them after when they click learn more so when I click on learn more where you take me that's what I always tell people man that's what I always point out look if I come to the home and I'm just scrolling through scrolling through seeing what everybody is up to seeing what what's going on and then I come across an ad let's see an ad I come across an ad here goes Tanner I come across an ad right and then I click on it or actually you know what not click on his name but if I clicked on learn more right damn it let's do that again if I click on learn more right I'll speak to Christina earlier she was showing me her ad I clicked on learn more on her ad and she literally took me to a website now this guy he knows what he's doing he's taking me to a landing page and the landing page up here look Facebook pixel helper is telling me that he's pixeling me which is totally fine good job he got he knows what it takes simple piece of code is on his webpage right which is allowing Facebook to track it which he can use as leverage to run future Facebook ads and retarget super powerful that's the name of the game and that's why I have my hub which is why I was showing you inspired digital dot digital dot com only reason why I have a man is to pixel you so whoever is going there is obviously interested in what I what I got going on cool man you're my audience let me make sure I stay in front of you let me make sure I hit you on Instagram with an ad let me make sure I hit you on Facebook with an ad let me make sure that I hit you on YouTube with an ad right because everything is being tracked everything is being pixeled now this guy back to Christina I click on learn more she takes me to a website man a website where there's a million things going on look even though this guy has a ton of text he only has one button to click on it's one button one button right it's one button to click on and so that's this right here I have no doubt he's probably converting he's probably definitely converting if I click on the the yellow button look he's taking me straight into a 37 he's taking me from a cold ad I never seen this guy ever before north node okay whatever I never seen this guy I never seen his ad this is my facebook account and he's taking me straight from learn more straight to a freaking sales page like this and it's 37 dollars and I guess I can watch the video to see what it's like but automatically he's going for the sale he ain't playing around automatically he's going for a sell okay and he's probably doing very well he's probably doing very well but here's the point facebook pixel is installed and he's tracking the client I spoke to earlier man I'm like Christina I click on learn more and you're taking me to a website that's problem number one that's why you ain't captured no leads she didn't even say a word she knew I was right I said problem number two is that there's no facebook pixel on this webpage so not so not only are you not not only are you sending them to a website where there's not even anywhere to capture the lead but you're not even tracking them with the facebook pixel to even let facebook know who even landed there and I said dude rookie mistake man rookie rookie mistake and that's what inspired me to cut this video because just last night I was freaking going through all my pages to make sure that my that the correct pixel was on it okay and so here's what you want to do man back into the into the software builder there's your tracking you come into here you come into facebook you click on you click on pixels and then what we're going to do super super important but this and this is super basic you guys okay so pay attention this is super basic so you're going to come in here and you're going to you're going to click on this okay so you're going to click on the actual name and then this is a demo account by the way and then you're going to install pixel okay click on that and then what we want is manually add pixel code to website and all we're going to do is right here we want number one install base code on website super simple man click on this okay hit continue and you're going to click on manually add event code okay we're going to click on this right here manually add event code now what we're going to do is we're going to choose which category best fits what you're doing me it happens to be professional services at least what is what i think right i'm not real estate i'm not technology i'm not travel i'm not a financial service entertainment and media education e-commerce and retail i go with professional services at all times so this is what i'm telling you man this is what i literally did last night this is stuff that you've got to do man you have to do this stuff or don't even run a facebook ad and if you're not going to do this don't even build landing pages if you're not building landing pages or running facebook ads turn off this video now but if you are running facebook ads and you are doing landing pages this is what i'm telling you this is step one this is basic you have to do super basic super simple choose your category and what and now we have event names so facebook is going to track all this stuff for you who viewed it who completed registration who added their payment info you know customized product initiate check out search contact lead if that was a landing page okay we would be setting up lead okay but it's not a landing page so it's not lead but if it was it'd be lead if i was shooting people to a calendar and getting them to schedule i would optimize and use the pixel code for schedule okay so depend on which one that we can think about it by location purchase right if you guys are selling stuff like that other ad that i just clicked on he's for sure leveraging this this event code right here purchase because automatically he's taking people in for a sell 37 bucks automatically right so he's going with that one that's going to be a smaller piece of code but what we did is we just copied the code right the long the big code we got to come over here to our landing page and we got to paste that in okay so you're going to paste that in right you're going to paste that in then you're going to come over here after you paste it in after you paste it in you're going to hit enter a couple times which is what i did so i pasted in that code and then i hit enter enter and then this last piece of code right here this last piece of code is what i what i added next this is view content so i'm telling facebook whoever lands on this page categorize it under view content and so what i did is i went over here i chose my category and then i went view content i don't need parameters i copy the code i hit done then i come over here back to my page and i pasted in that last piece it goes right below so right after the first paste that longer code this is the longer code that's the first facebook pixel that's the initial that's the master code so to speak you can you can definitely look at it that way that is the master code that code is going to go on every page but if but on every page every page is different that's why you're going to add the second piece because now they're going to give you even more special event code category where you can now categorize not only did someone land there but they viewed the content not only did someone land there but they also let's go back they also completed the registration they added their payment info they they they filled out a form so now they're a lead or they scheduled an appointment or they started a trial or they submitted an application that's powerful right facebook will be able to categorize these different event codes right for you so you can look at your numbers and be like damn okay and then and then and then also in the future when you start running ads you'll start running conversion ads you'll start running different types of ads where you'll be able to leverage this type of information you'll be able to exclude people people that filled out a lead form you don't want to keep running the same ad to them right you got to exclude them from future ads and as you start to set this up as you start to set up custom conversions as you start to set up custom audiences there's a lot of good little tricks that you can do man so fb for fb ads for beginners fbadsforbeginners.com the link is actually the first pinned post so fbadsforbeginners.com jump on that list if this is something brand new if this is something brand new facebook ads instagram ads if that's something new to you allow me to just teach you these basics man i have an entire training course that i'm literally putting together for literally pennies pennies man this thing is going to be pennies compared to what you're going to be able to do i'm in the trenches every day been building an agency and running these these facebook ads since 2016 and just constantly learning man right i don't know it all yet no man that's why i'm focused on the on the beginner is because i i mastered that part right now at now me personally i keep learning man i keep learning because to tell you the truth all you need to do man is be a few steps ahead of your audience and you can teach a few steps ahead whatever the hell you're passionate at whatever you're good at man it could be anything man they don't have to be internet stuff it could be anything if you remain a few steps ahead you're the coach there's always a coach there's always a teacher there's a teacher there's the classroom there's the coach there's the team there's always a coach so if you can stay a few heads a few steps ahead man you can definitely coach you can teach you can train you can monetize you can bring value you can create online educational courses that people literally buy and you can scale it and it can be crazy man that's where that's where we're all headed right so knowing these basics man are the most most important so you can always categorize what categorize whatever it is and so what i did man here's where i'll end it i hit apply right i hit apply and then i come over here and i hit publish live and now that new code again i already had code on it but just to be safe man i wanted to restrip it all i wanted to redo it all because i redid i redid a lot of pages i again i i switched around a lot of pages so it's like i know there were links that weren't even there anymore and there were links that were broken so i wanted to just update everything which is what i did and then last night i want i wanted to go through each page in every campaign that i have and these are the different categories i have products digital products in these different categories 40 cash machine the fight a email that's just an email series but digital agency blueprint inspired digital these are all different categories where i have different products my book my other digital product which is stop clicking invite so my free book category which gets people to get my course so it's like different things right different different things i literally went through every single one of them through every page and did that process went in clicked on edit clicked on settings clicked on tracking code got my facebook pixel made sure it was under the correct event name and i started pasting that thing on everything on each product i have different products different niches different completely different categories but it was so important before i ever thought about running my next facebook ad every pixel better be in place bottom line and that's where you start you guys that's where you start so you need software you need software your software is for your landing pages and your email auto responder when you capture that lead that lead needs to stay in touch with you and you're going to stay in touch with them via email bottom line it's not going to be through text message it's not going to be through facebook messenger it's not going to be through just instagram hit me on instagram no dude you're gonna have thousands of people on an email list that you're able to automate messages that go out to them daily or messages that go out to them every three days and you're able to to bring value to a very specific niche that gives a shit what you're talking about right and it could be about anything man worms slime freaking garbage pal kids baseball cards freaking god right you can have a podcast so many people are blowing up on youtube man and and just it's just so amazing the time that we're in you guys you could be talking about anything and and and and you will find a group of like-minded people that give a damn and that will follow you and eventually start buying your shit like bottom line like people that you're going to be able to bring value to people that are going to that are that are waiting to hear your message that's what i'm saying man if i had someone that i which i did i had people that i was clinging on in the very beginning when i didn't know didn't know nothing about facebook ad when i did not know nothing about a youtube video when i was just getting started 2016 when i was just getting started i was trying to find my mentors right and then i came across building a social media agency and i'm like dude i can do that like i've been closing people over the phone since i was freaking a kid like i could i could sell people you know what i mean so 2016 is when that took off and that's what i still do to this day that's my full-time business but um what was i saying where was i going with that but um um um um damn and i forgot where i was going with that but um i'll think of it i'll think of it it was just so important that i made sure that that pixel man was on was on every page so just make sure that you guys do that make sure that you guys do that you know first create all your pages add that facebook pixel and then start creating custom conversions which will be another video but start creating custom audiences which will be another video but um and that's it man and then that's it and then you start finding your audience start targeting people that are landing on your pages that's why i want you guys landing on these pages that's what i email if i sent you straight to youtube i couldn't track that even if that video i mean that video if i send you straight to youtube okay i'm getting the video view out of it but if i put that youtube video on my page i'm getting the video view out of it and i'm getting the facebook pixel tracking that's why you have to put it on your page if you have any audience if you're in the fitness industry you know if you're into into fitness and you're building a business around fitness and you got these people that are opting in because you're giving away some type of diet guide or you're giving away some type of muscle builder you know 10 page pdf you're giving something out for free right to opt in once that person's on that email list you're going to start emailing them and where you're linking them to is the most important wherever you're linking them to your facebook pixel needs to be tracking that bottom line bottom line bottom line so when you're so that that's on same man is that every email that you guys get right now look in your inbox dude if if you don't believe me look in your freaking inbox like look in your inbox look in your spam look in your inbox look at all these different advertisers now not the crazy freaking crazy ones but normal decent companies that are trying to market to you and and sending you different promotions or whatever incentives and and and enticing type of promotions open that email click on it where they're taking you it's all about that tracking man it's all about that tracking because once you can track everyone then you can continue to remain in front of them and when you can go that relationship and remain relevant and and and and and get people indoctrinated because every damn corner they turn you're there how how do you think that happens you go to amazon you're searching around for shit and then all of a sudden you don't buy you leave and your shopping cart's still there you end up seeing an ad on facebook two minutes later why because they're tracking you you're looking at baby stuff on babies or s.com you're looking at strollers and baby chairs okay you leave that website and then boom you go to facebook and then you start seeing ads on baby stuff that's facebook pixely man people we retarget people who are interested in stuff it's not like anything crazy about it that's what's so crazy about everyone thinking oh privacy and all this bullshit it's like dude we have no privacy first of all but second of all no one cares like no one even cares like no one even cares so it's not even something you worry about you know what i mean but it's just crazy times we've been building something man and you want to be tracking that person you want to be tracking them so you can run ads to them in the future you can stay top of mind people become indoctrinated and before you know it people are doing business with you that's why i shout to every single one of you why in the how are you guys subscribe to my channel and if you haven't subscribed make sure you subscribe hit subscribe hit the bell for notifications drop me a comment below let me know what you guys are looking to learn social media marketing okay i'm building one facebook ads okay i'm running them um driving traffic to a landing page and getting them to buy shit okay i'm selling shit you know i mean so these are basic stuff that i'm in the trenches with and i'd love to help you guys man i use cartridge for everything profit with cartridge dot online that's a 14 day trial for you guys reach out to me set it up and reach out to me and say hey david let's jump on a call i just signed up i got 14 days to try to build this thing i'll jump on with you man i'll jump on with you shout out to every single one of you that have taken advantage of that but we jump on we get down and dirty and and and and and we go at it right we build stuff together that's what we do with with cartridge and then if you're new to facebook ads fbads4beginners.com that link is pinned fb ads four beginners the number four four beginners dot com that's for the beginner man so if you're new to this stuff jump on that on that vip list and i'll start teaching you what i'm doing when it comes to driving traffic to landing pages um building email list all through paid traffic facebook ads instagram ads and now soon to be even youtube ads so stay in touch man subscribe and i'll see you guys in the next video install that facebook pixel before you run another facebook ad armin over and out