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Published on Apr 6, 2012
This edition of The McCormick View explores the policy of the Augusta National Golf Club (The Masters) of not admitting women, despite the fact that IBM, one of its major sponsors, has just appointed a new CEO, Ms. Ginny Rometty.
Watch and understand the negative public relations implications this policy has for the golf club and all who are connected to it, and why IBM should cease sponsorship until the organization changes its policies.