 Well, the United Arab Emirates is a country that has really engaged with the WISIS agenda and is moving forward in leaps and bounds and information and communication technology in its country. Joining me from the UAE delegation here to WISIS 2015 is Mr Majed Al Madloum. How are you, sir? Thank you, I'm fine. Pleasure to meet you. Now, you're with the Centre for Digital Innovation. In fact, you're the program director there. And a prize winner, I understand today. Thank you, sir. On that, tell me about the centre of digital innovation and how it works to build capacity. Well, as you know, when we started the transformation towards the smart government, there was a need to have a catalyst or an engine to really deliver the government vision to the people. And this is where the centre of digital innovation came into the picture. The centre is basically across roads between students, between government employees, between industry leaders and relevant organisations who work together in order to innovate and come up with solutions to help deliver that vision to the public. And talk to me about the innovation in your service offering. What's new? Well, speaking of our services, when we started the centre, we focused on two areas. The first area was to increase the user confidence, especially the users of the newly developed, at those times, the mobile applications. So we developed or we built a mobile application lab. And this lab does different kinds of tests for those mobile applications of the government entities. And it tests them in different areas, security, compatibility, in order to actually make sure those apps are compliant with our criteria. And then the apps goes into a UAE app store. So this is where it's a central point for the UAE users and the public to actually get those apps, trusted apps, let's say, and use the government services. That's one aspect. The second aspect was the capacity building programmes. When we started, it was also important to ensure alignment between all stakeholders. As you know, the United Arab Emirates, there are seven Emirates in the UAE, and we rolled out a nationwide programme. This programme actually started by doing thorough situational analysis of the current capabilities in the government. We started by visiting the stakeholders, government agencies, universities, just to understand what are their needs. And accordingly we started developing programmes and we focused on four main areas which are considered the foundation for smart services. And those areas are the mobile information technology, mobile security, application developments, and even mobile management. So, and we started rolling out those programmes where we also managed to build a network of people to help us deliver and reach the target audience. What even made it more easy and convenient is we diversified the delivery channels. We had different kinds and ways of training in different formats. We had online trainings, virtual classrooms, we had on-site trainings, we have self-paced learnings as well. In addition to the formats, we had the classroom materials, we have the books, we have the videos. So, since this is a customer-centric initiative, we had to make sure nobody's left behind and different channels are available to ensure the convenience of the users. So, you had to be innovative in a way that you rolled out your innovations for people to use them. Exactly. Okay. What's next then for the centre of digital innovation? Well, it pleases me to say that we reached our first milestone and as you know, and this is what we learn from our leadership that the race of excellence has no finish line. So, having said that, the next is to continue understanding the user needs especially that we are moving to a new era now of increasing the user adoption, the uptake of services and also increasing the user satisfaction. So, we are going to build our training programmes and awareness campaigns based on those new milestones and we are going to work hard with our stakeholders, with our users to continue understanding their changing needs and accordingly, we'll deliver. Well, we wish you well with that project. Mr Majed Almadloom from the centre of digital innovation. We thank you for your time today. Thank you so much for having me.