 Welcome to the Cube's coverage of KubeCon EU 2024, live from Paris, France. Join hosts Savannah Peterson, Dustin Kirkland, and Rob Stratche as they interview some of the brightest minds in cloud-native computing. Coverage of KubeCon cloud-native con is brought to you by Red Hat, CNCF, and its ecosystem partners. The Cube's coverage of KubeCon EU 2024 begins right now. Being cloud-native fam and welcome back to KubeCon cloud-native con, we're here in the fabulous city of Paris. My name is Savannah Peterson. I'm joined by my two absolute rock star analysts, Dustin and Rob. Thank you both for being here with me all week and for hanging out. I'm loving it. I mean, I couldn't think of anywhere else I'd want to be. No, Paris, cloud-native, Kubernetes. I'm going to echo that. Springtime. Yeah, springtime. It's blooming, everything's in bloom. And the wine, we've all probably had a little too much, but it's been an absolute wine. Never. Never. Never. Oh, things I'm not going to say live on television. Let's get your hot take from the day. You've been busy today, Dustin. Yeah, it's been a busy day. Finally, I got my security fix, though. We talked to a number of different really interesting security guests here. Really wasn't much of a topic yesterday. I agree. But today, I think we heard a lot of things, and I think the interest is here. And there's a follow-up conference coming up in June, the security con. Security con. Security con. Yeah. Yeah, I think it was. And I think I got my fix from my little bit of whining at the end of the day. Yesterday on Kubevert, yeah, we Kubeverted today. We saw VMs on Kubernetes coming together in harmony with containers. And I think that it makes too much sense for that to not happen over time, where things come together. And certain, especially, where certain things are just going to live better in a VM than they are in a container. If they have not been written for a container. So I liked this. And I think, again, I got my fill on that and a lot with the developers and how we're bringing things together from the start with security as well in mind. So that's been fun today. Yeah, it's been a really great day. We had awesome guests. We had a lot of fun energy. I got to interview Neil Creswell, the person who's the reason I'm here. So I feel like it's been a really special day. I feel like one of the other things that really strikes me, and we always talk about this when we come to the show, is the sense of community. It feels so inclusive. I mean, even at dinner last night, we were chatting how CNCF wouldn't go to a city where diversity wasn't celebrated. And you can tell, this whole fam is very much inclusive and here to help people learn and teach them things. And also, she'll some pretty great swag. What? Yeah, as you all know, this is one of our favorite segments on theCUBE. And it started at KubeCon Detroit. This community loves their swag, loves their stickers. We've had some deliveries. I even had some swag mailed to me in advance of the show. I'm gonna start off with, ooh, I've got so many fun things. Okay, so it's hard to stand out in T-shirt land, I think, and we've talked about this a lot. So many people just take the easy way out, just put their logo on the front. It's so boring. We've got two contestants today that are quite fun. So I'm enjoying this one. If you don't like guac, I'm not show type. Pretty nice. Pretty clever. The crew over there told me that they had little avocados as well, but they went so fast that there was none left. Actually, something I noted when I was going and talking to different vendors was how packed the booths have been. Oh, yeah. Our friends at Minayo have already scanned over 1,300 badges. That's 10% of the conference. I mean, that's wild when you think about foot traffic. Yeah, booth traffic has been, yeah. It's amazing. Impressive. It's vibing, you know, it's definitely vibing. I also really like this one because we were talking about developer productivity and how developers only get 37% of their time to be creative, to code, according to some wonderful survey data. So this one from Mia Platform is coding as an art, which it is. And I think we don't... Relate to that. Yeah, and I think even, you know, referring to developers as creatives isn't something we do enough because it requires a lot of creativity. It's an old but great book by Paul Graham called Hackers and Painters, fantastic collection of essays, but certainly makes the case that there is an art to development. And so this little bit stopped me in my tracks. Check it out, y'all. From usage AI, this is to represent the savings, the 57% savings. But I gotta say, walking by their booth and seeing a wad of cash immediately got my attention. And I like that it's clever. I think it's really fun. They've customized it. It's just a very thoughtful presentation and bonus points to them for also giving me the whole stack. Please tell me you're going to try to carry this onto the plane. I definitely want to see that stuffed out in here. They obviously got it here. So maybe they... Are you going to make it rain? We might have to do a little... Oh, that's how we're going to close. Yeah, yeah. All right, we'll save it. So yeah, we'll save it. No, but I did think that was very fun. I also am really passionate, and we've talked about this a lot, when companies customize their swag to the location that we're in. And I think that not enough companies do that. Actually, even with these folks, they mentioned that they focus on sustainability. Their vendor is sustainable. The, literally, the fabric here is made sustainably. So I think that's continuing the thing that we were talking about. NetApp really went for it. I was pumped by that, but we've got some Herbs de Provence here, actually inside. Very nice. Very French. Smells really nice too, give it a smell. And then they also, NetApp also did something awesome that I enjoyed. They did a beautiful wine bottle holder. So you just stick it like that, and then you can put your wine in. So what a fun thing. I mean, we were talking about drinking wine here in Paris, and certainly have had some. And I love that this is a nice little, also customized wine rack. It's very cool. And like you said, I think, again, with the logo, really appropriate to France, I think that is, that's good. And something that someone's going to use. It's quality, yeah. It is. It packs well, there's a fitness suitcase. No kidding, I know. I was thinking about that. I mean, the lightsaber is cool and all, but what are you going to do with a six foot lightsaber? Right, and I love the idea of someone having this in their kitchen or somewhere and getting that brand impression every time. I think when you give something functional, you're going to get far more legs out of your swag. I also liked this, speaking of functional, I liked this little multi-tool from Intel. Brilliant. Yeah, super brilliant. There's so many different things going on here. I mean, it's not just, there's a wrench, there's a can opener. We've got multiple, I don't even know, honestly. It looks like Allen wrench stuff. Yeah, it's a whole, it's a whole little shabang. Intel's been doing this for years. I still have a little tool set I got from Intel at a swag show at some point. It's clever. I love it, yeah. It's a super clever little way to do it. Also, to your point, packable, small, easy to play with, easy to have fun. I got to give it a BTSA compliant. I don't know. I think so. I think so. I would imagine they probably thought about it. Yeah, it's under four inches, so it's TSA compliant. This is great. Four inches, is that the, that's the rule? Yeah. Interesting, I didn't know that. Because I had a pair of scissors once in my bag and I forgot about them and they were under and they let me go. You know, four inches acts pretty long. I'm not going to get into a size chat with you, Rob. We don't have any space beavers on the show today. That's tomorrow. Oh boy. I got to give a really great shout out to our friends at Chronosphere. They had the Daft Punk helmet that was our winner from KubeCon in Chicago. But their socks are lovely, but I'm not just showing them because they're their socks. Yesterday they actually made me a custom pocket square. Yes, they did. Out of their sock. Martin, their CEO did it himself. Important CEO tasks. And I was honestly really flattered. And it's the first time I've worn a pocket square. There you go. I didn't want to feel lonely being the only one up here wearing a pocket. No, I know. Well, when we were twinning so well, I think it was really important that we completed the look. And I'm grateful that they went ahead and did that for us. There's usually some fun shades. Akash has these nice red babies and you may have seen me in sunglasses on the cube before in Amsterdam. So I thought these were a fun little addition, but I was not expecting ground covers. Wow. E-glasses. So this actually, I'm a little concerned because this is making me feel better putting them on, which is maybe telling you a little bit about my mental place right now. But it's just kind of fun. I got to try these. Just kind of fun, yeah. I also love when somebody just gives you the necessary snack that you need. And Hetzner did a, these are little gummy bears and it's lit, just like us. We're all lit. Nice. Everybody's lit. There's some fun pins. This is from Digital Ocean, Sammy the shark. Very cute. Very nice. And since, you know, the whole denim jacket covered in pin thing is kind of coming back. I have quite a collection myself. I thought that was nice and not super brandy, which is also good. And oh, I don't know what happened to your paper airplane. Oh, this is awesome. So one of the things that a lot of booths do that I think is smart in terms of their activations is they'll do a book signing. Okay. And sometimes that's tools for developers or adults. In this case, this is an illustrated children's guide to EBPF. This is by the crew over at Isovalent. They had, it was so nice. They had the gentleman who authored it. They're signing the books for everybody. And thank you. Personalized to you? And yeah, personalized to me, which was great. And I mean, really beautiful, really fun. It's great. We're going to have another children's book on the show, but I'm not going to give any spoilers about what happens tomorrow with Cassandra, but you won't want to miss it folks. It's going to be absolutely great. And then this is from y'all, right? Yeah, chain guard. That's, this one's fun. I love that. Yeah, this is. I pointed out, and I was like, that one is really fun. Yeah, this is super cool. All right, I won't get distracted and start making my airplane right now, but it's a whole little kit. Here, I'll work on it for you. Yeah, yeah, there you go. There you go. Get a little balsa wood airplane, which I think is absolutely adorable. And then conveniently, you know, packing, we've all got little bits and bobs and gadgets. And I thought that this New Relic little K8s bag, was kind of cute. I might use it for my makeup and stuff for on set. And they've also branded it quite well. I also noticed how many, and I'm sure you saw it, how many booths did you see the Eiffel Tower at? In some capacity. A lot. Yeah, a lot. Yeah, and it's on the CNCF shirt as well this time. Everyone leaning into Paris. I mean, of all the cities to lean into. I mean, it's such a draw. This conference is huge. And I think one of the reasons has to be, it's in Paris. I mean, who doesn't want to go to come to Paris in spring, right? Well, I was going to say, we just found out also that 51% of the people here, it's their first coupon. Oh, we did get that data. So, yes, over half, which is crazy. I thought it was around, I'd heard around. It's like 6,000 people. Yeah, over 6,000 people. Because there's 12,000, like around 12,300 people here. Wow. Yeah. That is so cool. I think it's a testament to how cloud native. And in fact, that was part of the discussion, there's so much new blood and so many new people because the developer community coming in to build cloud native apps, it's not just about Kubernetes. It's really about cloud native. It really is. And I think it's cool. How many KubeCons is this for you? Four? Nice. Four of them, I believe. Yeah, that's right. What about you, Dustin? It's about the same. I took a little break there as I went into the financial services FinTech world. That was a small detour. Small detour a couple of years. But yeah, I remember the first one I came to in Berlin, the entire conference fit in a theater, like in a single auditorium. Oh my goodness. A couple hundred people. Yeah, but you really felt something special was happening? I don't think anyone saw this as the eventual outcome. Yeah, I think the evolution has been really impressive and it's just super, it's really exciting. We have a bunch of fun guests on tomorrow, which is gonna be fantastic. We've had great guests here all week. I'm really grateful. I gotta take this opportunity. Oops, try and make it rain here on theCUBE and make a mess. Yes, throw it, go for it. Yay! All right, as you can tell, we're falling off the wheels here at the end of day two. Thank you all for tuning in. Dustin and Rob, thank you so much for being here for holding me up and for asking such insightful questions to our guests all week. Thank all of you for tuning in as we have a blast here in Paris at KubeCon, CloudNativeCon. My name's Savannah Peterson. 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