Aaron Dignan is CEO at Undercurrent. He has made research on organizational responsiveness, and how companies everywhere need to change the way they work and organize in order to succeed.
Technology – particularly software – has had a destabilizing effect on legacy organizations. Today’s fastest growing, most profoundly impactful companies are using a completely different operating model. These companies are lean, mean, learning machines and are organized around a new pattern: the ability to evolve in real time. In a connected world, more and more complex and full of uncertainty, we can see more competition, informations and volatility. Companies must go from profit to goal if they want to hire the best people. They need to use technologies, services and product that are already built. No need to reinvent everything to be performant. Following Aaron Dignan’s work, companies needs reactivity and flexibility, to let the future emerge in order to succeed.