 What's a common misconception that people have about that platform that you think needs to be, like, cleared up? Well, I have some beef with the Wall Street Journal article. Um, no. What is it? What's the Wall Street Journal article? Well, it's about leaked documents from Metta about how Instagram is so far behind TikTok. But one of the biggest misconceptions and one of the things they touched on was TikTok is the new TV, but TV doesn't translate to sales. It's more about brand awareness. The misconception is that TikTok can't drive sales. And it 1,000% can in our experience as a small brand with a team of four people. It's unbelievable the reach and just how specific you can get with the algorithm delivering it to exactly who wants to see it.