 Hello, I am Mrs. Gita Dindarwal, Assistant Professor of Communication Skills, Department of Humanities and Sciences, Balchen Institute of Technology, Sholab. Today, we are going to discuss about the business later writing and in this session, we are going to discuss later writing etiquette, which is very important topic. The learning outcome, at the end of this session, student will be able to learn writing etiquette and features of business letters effectively. In this session, we are going to discuss about all these points, first the objectives of writing letters, then purposes of business letter, then business etiquette. This point is why business etiquette important and the last one is features of an effective business later. Now, see the objectives of writing letters, what is the main motto of writing the letters. The first objective is to teach students to read letters or later request carefully before responding. The second objective is to teach students the importance of creating formal and informal documents. Next one is the third objective to teach students basic formats and later writing strategies and the last in the fourth one, to teach students later writing etiquette, which is very important and in this session, we are going to discuss about all these things, business letter. Writing a business letter is entirely different from other forms of letters. So, it is very important to follow proper business letter etiquette. Business letters are not an old way of communicating that has been turned obsolete by computers. It is still important to understand how to write business letters, whether you are sending them through the postal service or as an email. Irrespective of the method of communication, you are going to need to know how to write a business letter and understand the rules to ensure you are communicating effectively. The purpose of writing a letter of a business letter, today business letters are still used for many types of communication. They can be sent to convey an idea, create or accept an offer, inquire about a job, request information and more. So, let us discuss about what is the business writing etiquette. Take a pause, think about the question and try to write the answer. Now business etiquette, etiquette means good manners or accepted social practices that reflect and promote civility. One the business etiquette means to show that you are courteous, professional, detail oriented person who is aware of good manners and believer of good relationship. Why business etiquette? Why business etiquettes are important? Because it differentiates you from others in competitive market. It enables you to be confident. It exhibits professionalism and develop a polished image. So be one step ahead, practice social skills necessary to help you make a first impression and stand out in a competitive market. So now let us discuss about some of the features of a business letter, business etiquette. What to consider when writing a business letter? The first one is you attitude. The next one is brevity, then clarity, accuracy, politeness and consideration of adresive. All these points we are going to discuss in detail. The first one is you attitude. Recipient oriented style is called you attitude. Keep the reader in forefront of your letter and never forget that your reader is a real person. So focus on recipient's needs, purpose or interest instead of your own. The next feature is brevity. Present the subject matter in brief. Too many words often mar the beauty of business correspondence and lead to confusion. With business letter writing it is never a good idea to go off on a tangent. Instead make sure you stick to the main topic of your letter and keep it as concise as possible. The next one is clarity. Bombastic language can spoil even well written letter. So use plain conversational English. Avoid vagueness or ambiguity. Use direct relaxed and clear tone. Your entire letter should be easy for the recipient to read. You will want to avoid awkward phrases or any other issues that make it more difficult to read your letter. The next one is accuracy. Genuine information strengthens the business relations between two business firms or two individuals. Hence facts mentioned must be true and genuine. Most business professionals consider grammar mistakes to be unacceptable today. It is expected you will take the time to correct grammar issues in your letter before sending it. The next is politeness. Politeness is the keyword in business letters. Therefore it should be written in a courteous manner. It should include expressions such as thanks, I regret, please, my pleasure etc. And avoid unpleasant or rude expressions. The last one is consideration of addressing. Keep in view the type of addressing or the receiver. Take into consideration the nature, the post and the mental level of the receiver so that the reader can read it with ease. The writer should use only those technical terms which the reader of the letter ease sure to understand about the format. When writing a business letter it is important to note the presentation along with the quality of the contained. Business letter should be formal and so you should give due consideration to the formatting of the letter as well. Always use a consistent type and style. Know the etiquette involved in writing the body text and always make sure that you have a consistent and clear approach. Remember all these things. If you follow the proper etiquette you will not only present yourself in positive light but also you can express yourself in a polite manner without creating any confusion. Relationship between business partners is the key to success and growth. And you can build this by maintaining proper etiquette which will help you communicate better. Here I have given the references which I have used to make my PPT. Thank you.