 I'm just gonna give, it looks like we still have people joining, so I'm gonna wait just one more minute until we jump back in. But I wanted to just kind of thank everyone for being here. And I also wanted to give you this space right now to for one, make sure that you can hear me and see all of us. So if you could use the chat module on your GoToWebinar panel, or I'm sorry, your Zoom panel, and let us know like who you are, what organization you're with, you know, if you've participated before, that would be really helpful in letting us know that you're here and then also making sure that technically wise, like you can hear me, that'd be great. Well, I hope everybody's having a good start to their beginning of their weekends, that'd be nice. Now, how did your technical training go yesterday? I mean, your intensive training. Yeah, it was a great day of training. We had lots of nonprofits there and yeah, some really good presenters and helpful information, so. Great, good, good, good. Okay, I am gonna go ahead and get started. It looks like we, people are able to hear me, which is awesome. So, let us go ahead and move forward. So, first things first, I wanted to introduce ourselves to everyone, my name is Dawn, I'm with Mighty Cause. Sarah is also here with Mighty Cause as well and we are the project managers for NWA Gives. As I'm sure you're aware, this is the first time that they are utilizing the Mighty Cause platform, so we're very excited to have them on board. And we really hope that your transition to this new platform is smooth. That's our goal, so if you have any questions or problems or anything, please don't hesitate to reach out and let us know so that we can help you. I also have Chris and Laura here with me as well. So, I'll let you guys introduce yourselves since you're here and we wanna hear from you too. Well, hello, hey, my name is Chris Foss. I'm one of the members of the board of directors for NWA Gives and we are so excited, not only for the nonprofit that I help run here in the community, but also for just the bigger, broader day of giving that's about to take place for everybody. And so, it's so exciting and I've lived here for quite a while here in Fayetteville, I love Northwest Arkansas and so glad to be a part. Hi guys, I am sitting in a hotel room with really terrible internet access, so I hope you can hear me, although I might look glitchy and strange, but I'm Laura Dietrich and I am the project coordinator for Northwest Arkansas Gives and I'm just really excited to have the opportunity to get to know all of these amazing nonprofits that we have right here in our backyard. And to do whatever I can to help you guys make this such a great event. So feel free to call me or send me a message at any time. I'm here for you, so I'm happy to get to know you and I am excited about our big giving day. Thanks you guys. We're very excited to work with Chris and Laura and kind of help them help you all. So please don't hesitate to reach out to any of us as you're getting prepared for the NWA Gives giving day. Okay, so next item is I wanna just go over the agenda really quick. We're gonna talk through some basics for the event that important dates, things like that that you all will need to be aware of. We're gonna walk through the prizes available for this year's event and then we're gonna, the meat of the webinar is gonna be all about campaign strategy. And then after that, we're gonna go through a Q&A. And so one of the, if you have a question now you're welcome to put it into the Q&A module in your Zoom panel, but you're welcome to wait until the end of the presentation as well. We will make sure that we leave some space for that. So I wanted to put out our first poll. I wanted to see from everyone if they, if you've participated in NWA Gives before, let us know. So it should pop up for everyone and you can basically, hopefully you know if you've participated in the past, let's see. So I'll give everyone just a second to answer that and then we'll move forward. Okay. Okay, so it looks like for everyone here we've got about 75% of you that have participated before which is really awesome that you're coming into this with some prior knowledge and then about 25% who is your first year participating. So welcome, we're very excited to have you. So I will go ahead and let Chris talk about some of the basics for this year's NWA Gives, important dates, et cetera, that everyone should know. Okay, well, as you guys know, the website nwa-gives.org is where it all happens. And so that's where we need to direct all of our, all of our giving on the day as well as there's so much there in terms of resources for you guys to go and check out and become familiar with so that you can get everything ready for that day. As I said before, I'm on the board of directors for NWA Gives, we have been leading this project and so this will be the fifth year. So we're excited about that. And as you all know, the most important date is April the 7th, which is a Thursday. So from eight o'clock in the morning until eight o'clock at night will be the day of giving. However, we are also opening up giving one week ahead on March 31st. And so people can do early giving that will the money there will flow into your totals for the day of giving. So if you've got people that want to give early or if you wanna make that part of your strategy, you can certainly do that. And so that's one of the advantages to this year. Everyone that's a 501c3 in the seven county region that we have is eligible to participate every year. Registration is required and officially registration closed yesterday, but we may have a few more that contact us and may want to try to register. And so we'll have a couple of more days to allow that to take place. But then we're gonna close it for good and kind of go from there. Next slide. Okay. I can go through this part, Chris. And this is where you're gonna cut in. And let me just say too, that we're so excited about the idea of just inspiring generosity through this day. And we know that there are so many needs in the community that each of our nonprofit helps to address and to make our community a better place. And so we want the DNA of Northwest Arkansas to be generosity. And so we feel like we're on our way with that. Thanks, Don. Yeah, yeah. So what does my organization need to do to prepare and get ready for NWA Gives? First thing you'll wanna do, which hopefully the majority of you have done at this point in the game is create a landing page for your organization using the NWA Gives site. So really once you register, you'll have access to that page and can customize it. Our first webinar was all about creating and customizing your profile to be able to use that for NWA Gives. So if you haven't done anything yet with creating a landing page, I highly recommend going back to the first webinar and seeing all the things that you can do. We do a product demo walkthrough so you can see where to find everything to help make that helpful for you. Another thing that you'll wanna do is access the nonprofit toolkit and really review those materials for additional support. We have a lot of really great material in the toolkit. We have basic questions, how do I find my profile? What links should I use, that kind of stuff. We have our on-demand webinars. We have a couple of eBooks you can download. We have a lot of really great items for you to be able to access and utilize all for free in the NWA Gives toolkit. The next thing that you'll wanna make sure you're doing is broadcasting your campaign's message using your existing communication networks. So it's a super fancy way of saying post on social media and send some emails to people. So you wanna make sure that you're communicating with your supporters to let them know what they need to be doing at what point in time. We'll talk about it more later, but if your organization wants to just really take it up a notch and utilize peer-to-peer fundraising, like talk to your supporters now. They're able to join your team now and set up their pages and things like that. Or if you want to just really get people involved in early giving or on the day of, then make sure they're aware of where they need to donate, when they need to donate and all that good stuff. Another thing that you can do now is start preparing to secure matching grants and really utilize those prizes to encourage your donors to give. So we'll go through matching grants and the tools that you have with that later on as well as we'll walk through the prizes in more detail. And then the next thing, recruit individuals to be peer-to-peer fundraisers for your organization. This is a piece of strategy that really kind of takes your fundraising efforts above and beyond because individuals are helping your organization, they take that load off of you. There's some work at the beginning recruiting them and then having them go out into their support networks, getting you new donors, taking that lift off your shoulders. It's a really great way for you to kind of up your game. But if you're not quite there yet, that's totally fine too. You want to make sure that you can do what you have bandwidth for. And then lastly, try to think outside the box, be engaged and have fun. So you want to get creative with it. There's lots of things that you can do to really pump up the spirit and get really involved with the giving day. And so hopefully this, as we get through more of the meat of the webinar, you'll have some ideas that you can utilize in terms of upping your strategy and really trying to win some of those prizes and obviously reach your own goals for the actual giving day. So I mentioned using the resources that are provided to you. So you can find those resources by going to nwa-gives.org. Underneath the resources tab on the menu is nonprofit FAQ, as well as donor FAQ. And then you have the mighty cause toolkit, which is where you're going to find the on-demand webinars, the eBooks, et cetera, links to specific articles in our support forum that are helpful. And then you also have the nwa-gives training that links to the specific nwa-gives website that has lots of videos that I think Carol has done for you in the past and that still are super applicable. So if you want to visit that site too, I definitely recommend it. Do either of you have anything additional that you wanna say about that specific training site? I was just going to say, I can't stress enough how amazing the videos are that Carol did and they're fast. They're only five minutes a piece. So you can get a lot of information without having to spend a lot of time. So I would absolutely go to the resources tab. It's nwa-gives training library. It's fantastic. It will give you a ton of information and knowledge very, very quickly. So I would really encourage you all to just at least go check it out. It's kind of broken down into very easy steps. So yeah, don't miss that. It's really good information. Yeah, I mean, even just setting aside half an hour just to see what's available and then maybe deciding picking and choosing what applies to you, what would be most helpful for you. I also recommend that as well. So utilize those resources. We've worked really hard to get them all in one place for you all. So we'd love for you to take advantage of them. Okay, and now the very exciting piece, prizes. Everyone loves those. So you can find the prizes for this year on nwa-gives.org. If you go to the rules and prizes tab, all the prizes are listed there. So you're welcome to check those out at any time, really walk through them with yourself. I'm gonna just touch on high level right now, but if you have any questions at all, feel free to let us know. So we've got different categories for nonprofits, large, medium, and small. We've got first, second, and third place for each. We have an organization with the most money raised. We've got prizes for different hours of the day. Obviously, as you can see, a lot of the prizes are at different monetary levels, a lot of $200 prizes, but the first, second, and third place prizes are really the very exciting ones. We also have golden tickets available for you, which essentially there's 12 hourly drawings. And as long as you get one gift during that hour, then you're entered in to win that hour's drawing. So it's random and it's very exciting because one winner every hour. And then they've also got a social media prize for organizations as well. So really any of these prizes, you can go after, see which ones that you wanna participate in. And that way you can kind of work your strategy around the prizes, but there's lots of money available to win to really try and incentivize you, incentivize your donors. Prices are a really great way for you to continue posting on social media throughout the day, like oh, I won, or oh, we have this prize coming up. Let's see if we can get it. We'll go into additional strategies around prizes a little bit later, but these are the prizes available. We're really excited about them. All of them are sponsored by First Security. So we're really grateful that they have put some sponsorship money in to allow us to be able to provide these for you. And I say us, but really obviously it's Chris and Laura. But anyway, so Chris and Laura, do you guys have anything that you wanna say about the prizes? Well, I know that it does create fun and a sense of momentum. And it's something we can communicate to potential donors. I know one that we like to try to go after every year is to try to get the most individual givers to give, at least one gift. And so this year for the first time, we have the different levels for large, medium, and small nonprofits. And so those are great prizes for you guys to consider pushing out as well as all the other ones that are on there. So go take 15 minutes, really think about them, strategize about them, and then utilize them to create that fun and that momentum. Okay, so getting into campaign strategy involved with NWA gifts. So the first piece that I wanted to kind of put on everyone's radar was mapping out your campaign with many goals. So as you know, early giving starts March 31st. If you want to participate in early giving, I highly recommend that you do. But kind of think through what are your goals for this year's campaign? Is it number of donors? Is it dollars raised? If you're utilizing that peer-to-peer strategy, is it number of supporters signing up to participate with you? What are your goals for this year's NWA gifts? Once you have your goals, then it's easier to break them down into kind of those stepping stones. So you want to make sure you hit your mini goals. I want to make sure that our organization raises X amount of money during early giving. And then I want to make sure our organization reaches our overall goal of X on the giving day. So how are you going to do that? Is it, what is your strategy going to be during the early giving portion? If you're going after that to say, oh, I need to send this many emails, I need to make sure I'm hitting, let's say your goal is $1,000 during early giving, then you can let your supporters know, you can let your board members know, your mom, your dad, you can let everyone know. This is our goal. I'd love to reach $500 by Sunday or Monday. And then I'd like to make sure that we hit at least $1,000 on the very last moment before the giving day starts. Once the giving day begins, then the leaderboards will be visible. You'll be able to see where you stand among the other nonprofits who are participating. And you'll see those funds raised with that you've raised during early giving. So I highly recommend start participating in early giving so that, you're able to kind of like just really get out of the gate with a bang and have kind of momentum right at the start. Obviously, as you come up with these goals, share the goals with their followers. So if you have that $1,000 during early giving goal, like let your supporters know, you'll be able to see how much you're raising on your profile page. So you can always let them know there, like how close you are to that early giving goal. And then, hey, we're halfway through, hey, it's almost NWA gives day, help us reach our $1,000 goal for early giving. Here's where we stand. So like being really transparent, letting them know where you're at with your different goals that you have is gonna help them know how to help you. We love encouraging organizations to set many goals because it really helps make the overall goal more, it puts it into breakable chunks so that it seems like it's easier to attain. It's kind of that snowball effect where you do a little bit at a time, but then as you continue to do it and grow, you're really gaining momentum and then like finishing strong since you've hit all those previous milestones that you've put for your organization. So obviously, the many goals, we think of them as building excitement, generate interest and then winning prizes. That's really like one of the big keys is, we really want organizations to win prizes and then obviously, reach your own overall goal for how much that you wanna raise during the giving day. The next thing that is an initial strategy piece that we really encourage organizations to take advantage of is seed donations. So if you don't know what those are, seed donations are those initial donations that you personally ask people to give to your campaign to really help your initiative grow. So you see how we did that, seed donations. So with the seed donations, people to ask board members, staff, really engaged volunteers, really anyone in your organization's inner circles, like letting them know, especially since early giving is a thing this year, letting them know, hey, listen, we have this early giving period, we'd love for you to make a donation of $10, $50, whatever you want, make a donation during this early giving period so that we can get out of the gate just ready to go. Like that way when as soon as it starts at 8 a.m. on April 7th, posting on social media saying, look how much we've already raised. Help us continue to raise money. This is our overall goal. We wanna raise this much money by noon, help us donors. And so if you have those seed donations in place, people love popular things. Some people do, most people like popular things. But so when you have those donations already in place, people can see, oh, other people are interested and really liking this, like I wanna be a part of this too. And so you kind of get the ball rolling a little faster by utilizing those seed donations that you ask from, more the close knit inner circle people of your organization. Okay, so this next slide, we're gonna start talking about matching grants, but first I wanna know how many of you have used matching grants in the past. So I have a quick poll that I want to do. I'm gonna give you a minute to answer that cause we'd love to see kind of what the experience level is among everyone who's here today to help us out. Again, I'm super sorry for my glitchy screen. I know it's very distracting. I'm really sorry about that. It's okay, Laura. It happens. Okay, I'm gonna just give a couple more seconds for everyone to answer, have you used matching grants in the past for fundraising? Okay. Okay, so interestingly enough, it looks like it's half and half. So we've got half of everyone has used matching grants before and the other half has not. So we're neutral, which is good. So I'll talk to both sides, obviously, but I wanted to make sure, for those of you who have done matching grants before, I wanted to put this back on your radar again. Obviously, hopefully what you've experienced in the past with matching grants has been positive. So going out there and securing a matching grant and utilizing it to raise more funds, that's really the goal of the matching grant. So as a reminder for those of you who have done matching grants in the past before, and then this is good information for those who obviously have not, but make sure that you're having matching grants be a part of your strategy is going to really be beneficial for you for your NWA gives overall campaign strategy. Matching grants will be available to help you in incentivizing your donors when either during low periods of the day, when you know that most donors aren't paying attention, maybe the very early morning hours will be a good time to kind of put a matching grant up in front of your people, or maybe it's the middle of the day, when you know that your donors might not be as responsive, making sure that you have something in your back pocket to be able to put in front of them to say, you should be paying attention to us right now. This is what's happening, you could double your money or however you wanna set it up. So matching grants are a really great way for you to kind of have another messaging piece for your donors during the giving day. That's interesting, because you don't want to just contact them to contact them, you wanna have something to say. And so making sure that you're kind of starting to think about that now is a really good idea. So for those of you who have never had a matching grant before, you need to secure the matching grant on your own. So it's your matching grant. So ideas for that, you need to prospect. So it's sort of like, how you go after major donors, you cultivate major donors, it's sort of the same way. So you prospect to see, okay, board members, do you want to go all in on a match, like each of you donate 100 bucks to go towards a match? Let's say you have five board members, if they each donate $100, that's a $500 match, that's not insignificant, right? So getting your donors to respond to that. Obviously another good place to prospect are your major donors. So if you have a major donor who, let's say they always give during quarter two of the year, ask them, listen, we have NWA gifts. I know that you just generally donate during this timeframe every year, but if you could put that money to good use, or to a different type of use for NWA gifts, that would be really awesome because we could do X, Y, and Z with it. And then if you have the means, look for corporate sponsors, local businesses that you have a relationship that might usually donate in kind items, say, hey, listen, we have this idea for a strategy piece we wanna use, would you be willing to actually give us some funds for that for NWA gifts? So those are some ideas of where you can prospect to get your matching grant funds. So next step is cultivate, communicate, and learn. So you'll wanna let them know, here's what the matching grants for, here's how much we're looking to secure in matching grant funds, and then here's how it works. So if they say, okay, yeah, I'm interested in, let's say you have a major donor who wants to give $1,000. Yeah, I'm interested in doing this, but what does it entail? So you can say, listen, it's all on us, like we'll set up the tool, we'll message the donors, you just provide the funds, and then we can always, if they want, we can always say, this match sponsored by X person or X business, so that they can get that visibility if they so desire. But letting them know how you're gonna use it, what it's for, so that they can know, hey, we're really going to be pushing hard to get more new donors this year, and we really think this matching grant could go a long way, and then that's a great way for them to understand better about what their funds are being used for and how they're really helping your organization in a new and different way. Obviously, ask, they can't do something unless you ask them, so you wanna make sure that you're letting them know this is our ask for this year. And if they, so it says appeal to their interest. So let's say you have a corporate sponsor, companies love visibility, free advertising, so if free, but if they put together if they decide that they wanna sponsor a matching grant for you, like you can add an image to your matching grant tool. We have a whole set of like matching grant functionality, FAQs, because Mighty Cause has a tool built in that you can utilize during NWA gives that kind of gives visibility into your matching grant, and we'll, I think we'll go into that in the next slide. But let them know, like we can, your logo will be up while the matching grant is live. So people are coming to our site and seeing your logo that you're sponsoring this grant. And so that is an example, you'll wanna appeal to their interests for the matching grant too. So start the process now. It can be a long process sometimes to get people to agree to a matching grant, figure out who you wanna contact, how many people you want to get involved. So starting that now, starting to think about that now is a really good idea. And then with the Mighty Cause tool, there's lots of flexible matching options. So you can let your donor decide if they want. The simplest is obviously the one-to-one match, but with the tool, you can do a two-to-one match. I've seen a 50% match before, which is really amazing. But there's lots of different ways that you can set it up within the tool. And so you could make those decisions, you can decide if your donor wants to be even more involved, you can let them kind of decide how they wanna structure their match, but it's totally up to you. So the screenshot on this slide kind of gives you visibility into what that matching grant tool looks like. You can find the matching grant tool underneath the fundraising section of your dashboard within your organization profile. So when you go in there, you'll be able to see any matches that you've set up, any past matches. And then if you click Continue to create a new match, it'll let you set something new up. And you can't see it on the screenshot, but in the bottom right-hand corner, there's a little question mark icon. You can click on that to easily access the matching grant support articles or contact our support team if you need help setting up your grant or just wanna make sure that you set it up correctly. So like I said, you can create that match right within your account. What happens when the match goes live, if you have a set it up within your account is when the match goes live, you'll get a little sticker on your donate button that says one matching grant is live. There will also be a tile, a rectangle tile at the bottom of your account, of your profile page that shows the details of the match. So the corporate sponsor logo, if you have that, or whatever picture that you decide to put in there, the name of the match, information about the match, like this is a one-to-one match. If you have it like dollar value, so we are matching grants worth $1,000, there's a progress bar on the matching grant. This matching grant, promoting it here, I love it, I see this a lot and I love it when organizations who have a matching grant take a screenshot of their matching grant tile from their profile and post that on social media continuously throughout the time the matching grants live. So even though people are coming to the site and if they click the sticker on your donate button, it'll bring them right to that tile, but obviously donors might not know to do that and you wanna let them know, here's where we stand, plus it's a great messaging opportunity. So taking screenshots of your matching grant tile throughout the time that it's live will, posting on social media, sending those images in your emails that you're sending organizations is a great way to promote your matching grant on the day of when it is live. So the last two bullet points, you don't share on social media, promote the matching email campaigns, I highly recommend taking a screenshot of the tile so it gives that visual piece for donors so they can see and then you can let them know, like if you have a donor goal, like let's say we wanna get 20 donors during this hour to give any amount of money and then we'll get this matched, then you can let them know we only need five more donors before our match is met and we get these funds, so please help us out. So it allows them to see visibly and tangibly where you're at with your match and it really helps promote across the different mediums that you choose to communicate them with them on. Chris and Laura, do you have anything about matching grants that you wanna add? Well, I'd just like to encourage everybody to have a matching grant. I think that there is a sort of a magic that takes place when you have one that it brings excitement to your donors, statistically speaking, people will just by having a grant, it really doesn't matter how much money that you have total, whether it's one to one or two to one or anything like that, just by having one is really good. And so if this is your first year, I would just encourage you to reach out to a key donor, a couple of board members. Hey, and even if you're only looking at a couple of hundred dollars as your matching funds this year, it is still worth it. It is totally worth it. And so I know the first year we did it, we were wanting to have a couple of thousand dollars in matching funds. And then over the years, we've kind of grown that. One of the things we did to be able to do that is we looked at a couple of our givers who had given the year before during NWA gifts, and then we invited them to be our matchers. So they're already used to giving during that time. And so they were very receptive. So anyway, I think through that, but definitely, this is probably my number one thing that I say is the best thing to do during NWA gifts. Yeah, I agree. And again, if you want more information about the tool, we might, I think we have an ebook about matching grants in the toolkit. So just getting more information about what that entails. And maybe if you're new, maybe this is not something you're able to take on this year, that's totally fine. You can always look into it and then make sure that that's a part of your strategy for next year. Cause really the goal is, we want you to continue growing year after year with this giving opportunity. So the next section of strategy that I'm gonna walk through is about peer-to-peer fundraising, ambassadors, kind of that next level of fundraising and strategy that you can take advantage of if you're in the position to do that. And if that's something that you're not thinking is gonna be on your radar for this year, then this is a really good opportunity to kind of learn more about it and think about, how can I incorporate this into my strategy? Not just for NWA gifts like this year, but throughout the rest of the year, cause really peer-to-peer fundraising is a great way for you to be able to activate supporters in a different way, donors in a different way and raise more funds for your organization. So the first piece of it is activating your ambassador. So as you can see from this fun little image here, you've got your traditional donations where you've got you as the nonprofit and then you have each of your donors giving a singly, right? So they give one donation. If you've put in a program in place, maybe they're recurring donors, which is really awesome, but it's still the same donor. It's that individual growth, right? Then the other piece of it is the peer-to-peer fundraising side of it where you have you as the nonprofit and then you have that, let's say, individual donor, but then instead of just being a donor, they're also an ambassador for you. So they reach out to their friends and family. So then you have those additional donors that are coming in from this ambassador that you've kind of partnered with to help spread your mission and your organization's goals and ideas to their networks as well. Because as, I'm sure you're aware, there you don't have access to their networks. You have access to them because they're a donor for you, but you don't have access to their networks. And so having them be an ambassador, taking that next step with you is a way for you to reach and acquire those new donors, which is really a key piece of growth for any nonprofit, trying to get more new donors. I know it's a very difficult thing that a lot of organizations struggle with, but this is one way that is one of the strategy pieces to help kind of accomplish that piece of it. When you have the ambassadors or individual fundraisers that support you, they're able to share their own personal impact stories of how your organization has either helped them, depending on what kind you are, what your mission is, or why they've decided to support you, like how they're passionate about you. So it helps create additional marketing opportunities for you as well, because you have these individual ambassadors who are willing to put their story out there to really spread the word about your organization as well. So it really amplifies that traditional outreach. Instead of the one-to-one ratio, you get the increased visibility. And then, of course, hopefully the new donors that come from that as well, that you're able to then cultivate and make as eventually hopefully turn them into ambassadors as well, to then acquire additional new donors. It helps you raise more funds, because again, it's not just that singular donation, but then you're having them reach out to ask their friends and family for donors or for support. And then you also build a different type of relationship with them. It's not just the nonprofit to donor relationship, but then you're asking, it's a bigger ask, right? So you're building the stronger foundation with those people, and just helps kind of even more solidify that support and connection that they have with you to continue hopefully throughout the years. And then on the actual giving day, it's a great way to help you climb up the leaderboard because you're getting individuals to help kind of spread your word and take that asking burden off of you to be able to reach out to their supporters and networks. And of course, within the system you get, your reporting is gonna reflect all of these donations. You'll know who's giving to you and the information collected so that you're able to then after NWA gives, you're able to go out and hopefully cultivate those new donors that you've acquired to become those first level supporters to build that relationship and then move into that second tier of being an ambassador for you. Okay, so one way to start going about this if you're interested in utilizing it is, figuring out who would be good to kind of make that next level ask. So organizations can, there's a fundraise button that you can have on your profile page. If they click fundraise, then it prompts them to create an individual fundraising page for your organization for NWA gives day. So, good people to ask, board members, volunteers, staff, especially volunteers, they're already connected with your organization. This is another great way for them to kind of take that next leap of supporting you in an additional way. And then board members too, let's say your board is active in a very minimal way. Maybe this is a good way to kind of get them involved even more to help support your organization. And then sometimes people like to have their board members create campaign pages for the giving day and then they kind of have their board members compete to see who can raise the most money amongst the board members. So maybe if you wanna add your own little competitive nature aspect to it, depending on if that works for you, that's an idea as well. You as the organization can provide them resources, tips and templates that they can then reuse. We have resources available that you can use for that, but making sure that they know exactly what they need to be doing and when is definitely important. And then having them create those individual campaign pages for your organization allows them to really kind of tell their story about how your organization has impacted you, why they want to be involved with you and why others should be involved with you as well. Chris and Laura, anything to add? I was just gonna say, I think that bottom bullet point about allowing them to tell their story gives them so much ownership in your organization and really the transition into that ambassador role is so much easier because they have that connection and that ownership already. And by giving them the outlet to really tell their story to other people, just encourages them to want to go and reach more people for you. So I think that is really an important part. Yes, definitely. And that's all, I think you can also be helpful in giving them some, even writing something about your organization, your mission statement, maybe what the money is gonna be used for during this campaign. So you can give them a little bit of information to put on their fundraising page that would be helpful. And then so Don, my question is, how do you get the button to show up? So if you've got someone that's gonna be a peer to peer fundraiser, how do we as the nonprofits get that button to be part of our page? The fundraising button? Yes. So it should be automatically on, but if not, there is, when you're in your edit mode, there's a little like, it looks like a megaphone, you know that like, oh, the thing that she's holding in her hand in the picture. It looks like a megaphone, you click on that and there's a toggle that says fundraising or fundraiser and then you toggle it on and off. So it's right on your profile and on page editing, you can turn it on and off if you wish. And also one other question, will there, will those fundraisers show up on the landing? Like where will they see, that where will the nonprofits see who's doing the peer to peer, how much is being raised during the day? Yeah, that's a great question. So you do, there is a section within the organization profile where any individual people that decide to create campaigns for you for NWA Gives will show up there, they'll have their own little tile, you can click on the tile to go into their page to like check it out and stuff. But that section should be enabled already, but it's really easy when you're on the page, the profile, you can scroll down and you can see that like campaign supporter section and you can hide it or unhide it depending on what you prefer. If you unhide it, then all of anyone who's signed up to become a fundraiser for you will show up in that section. Yeah, and then the other thing that I wanted to mention piggybacking off of what you said was you do have the opportunity to create fundraising templates, which essentially is you kind of preset items on your individual fundraiser's pages. So that's where you could put in that little blurb about your organization. You could even put in questions like why, to help prompt them as they're creating their page. And then you can add in like a default image that they get, a default goal. If you want, this kind of helps set the page up in advance. So then when they click fundraise to become a fundraiser for you, it'll say, hey, there's a template available for you. Would you like to use it? Yes, I would. And then all those things pre-fill so that it's less stuff they have to fill out. They can spend more time on explaining why they're wanting to be a part of supporting your organization. So it makes it a little easier for them. That those fundraiser templates are also available under the fundraising section of your dashboard. I believe it's all the way at the bottom is that tool. And then for time purposes, I'm gonna go very quickly through this slide because I really wanna talk heavily about email and social media. But another level that you can use for your peer-to-peer fundraising is team fundraising. So eventually this is just, essentially this is just another like higher level of the peer-to-peer. The teams allow individuals to join those. So like let's say instead of just having each board member make their own individual fundraising page that's connected directly to your profile, you could create a board team and then have everyone collected there. So each of the individual board members make up the leader board. And any of these pages that you create within your NWA GIVS profile will count towards your NWA GIVS total. So if you wanted to kind of take it to that next level and utilize the team fundraising piece of it, you're welcome to. But if you have any questions about that, I think that there's a peer-to-peer ebook within the toolkit. And so you can download that to find out more information about setting up a team, kind of strategizing around creating these like different types of peer-to-peer campaigns. That way you're really taking advantage of all the tools available to you if that's in your wheelhouse for this year. Okay, email strategy. So this is obviously a super important piece for your organization during the NWA GIVS timeframe. So really what you wanna do now is I'm gonna say, I'm gonna say you wanna start planning your email now. Now is a great time to start like coming up with your draft emails, scheduling them in your system. That way you have all of that done. And then on the day of, you can just think about last-minute stuff. Email about, oh, we won a prize. Email about, oh, we hit our noon goal, that kind of stuff. When you're writing your emails, we highly recommend that you keep them short and sweet. And I would keep it to one call to action within the email. Donors have a lot of stuff going on, as you know, they're very busy. And so you wanna let them know, listen, this is the message. This is the call to action. So call to action, donate, give now. If let's say that you wanna recruit individual fundraisers, you could say, sign up to support us or sign up to fundraise for us, that kind of stuff. But keep your email messages short and sweet, especially cause a lot of donors will review, like check out their emails on their phone. And if you have this whole like novel that you're sending them, they're gonna be scrolling through and either not read the whole thing or it's gonna be too much and they'll, acts out of the email and say, I'll read it later, but will they really, yeah. So you wanna keep them short and sweet, very simple messaging, they should know what to do with your message within like five seconds of reading your email. So obviously when you're coming up with stuff, make sure that your, oh my goodness, what is it called? The subject line, the subject line reflects kind of the call to action within your email so that they get an idea of what you're gonna be telling them to do or asking them to do before they even open the email. Another piece for email strategy is segmenting your audiences. So when you're emailing your supporters, maybe pick a certain message for your hire to your donors. So like if you say, hey, we'd really love for you, here's some suggested donation amounts that we want you to give towards. And obviously you don't wanna be telling donors that have given you $500 in the past to give you $25. So you'll wanna try and segment your audiences depending on what kind of relationship that they have with you. That way your message is more personal to them and reflects more of how they fit in with what your organization does. And like I mentioned before, schedule and timing. I highly recommend pre-scheduling as many emails as you can. We do have some information in the toolkit about kind of what that timeline for emails looks like. So I recommend going and checking that out. But definitely scheduling as much in as you can is definitely best. And then next, make it mobile friendly. So it kind of goes along with the first bullet point. You wanna make sure your messages are short and sweet because if people are scrolling through on their phone, then you don't want them to just be overwhelmed by the amount of content or images that you've provided when they're checking it out on a much smaller screen. If you're fancy with emails, then you can A, B, test and preview. So essentially what that means is finding out ahead of time what subject lines work best for which audiences. So if you wanna send group A, a certain subject line and then group B, another subject line but the same email content, then you can see which email was opened more and then you'll know the subject line winner. So there's lots of information online about A, B testing. So if you wanna get fancy with your emails and you can just Google it, A, B testing for emails and you'll get a ton of information that is gonna be helpful for you to take your email strategy to that next level too. And this is all stuff you can use outside of the giving day, obviously. So feel free to, if you're like, ah, A, B testing is too much for me to think about at this point in time, that's totally fine. Then I highly recommend maybe jotting it down and picking it up during the summer when you're laying out by the beach or something. Cause you know, everyone wants to think about A, B testing when you're by the ocean. Anyway, so the last thing is clear ass to donate with a link. Make sure you include a link with each email. You wanna make sure that you're sending them to where they need to go that corresponds with your call to action. So if your call to action is just learn more at this point, then have them take them to either your profile page, take them to your regular website, whatever makes sense with the call to action that you're putting in. Anything else, Chris and Laura? Yeah, I think it looks great. Yeah, okay, great. So lastly, social media strategy and then follow up is next. And I'm gonna, I know I'm already talking really fast. So I'm really sorry, everyone. There's just a lot of content to go over. But we're gonna skip this poll that we have. But essentially I was gonna ask like, do you have a social media strategy and then which socials do you use? But you can kind of think about that in the context of which social posts that you or social tools that you already use. But the main driver is post for your audiences, Facebook, Twitter, Instagram. If you're a nonprofit who is super hip and you use TikTok, then that's great. But if you're not and all of your followers are on Facebook, then only post on Facebook. You don't need to diversify at this point in time. Just go where your audience is because that's where you'll get the most traction. You can also schedule your social posts ahead of time. That way, the system that you use, examples like Hootsuite or you can also, I think you can schedule right through some of the platforms themselves. You can schedule ahead of time. That way you're not dealing with having to coordinate your social posts. You are interacting with people who are commenting on your social posts that were posted for you on the giving day. So that, because we all, the algorithm that they use, that these companies use, those social posts that have you commenting and people interacting with you on the social posts, those will get pushed up higher into people's news feeds that follow you as opposed to just a simple post that nobody likes or maybe four people like. If you're able to interact with them and engage with them during the giving day, those posts will receive more visibility in the news feed than if you're so busy trying to just post things, you don't have time to comment on them. So I highly recommend scheduling what you can ahead of time. If you have the budget, I would say go ahead and boost your posts as well. It's really easy to do in Facebook particularly. And you don't need a lot of money to boost the posts and get more visibility out of your posts. So I highly recommend looking into that because you can reach a pretty specific audience within, it allows you to do that for those boosted posts. So I highly recommend looking into that to see if that's an avenue that you wanna go down. And then also creative engaging content within the algorithms as well for the news feeds, you'll wanna have posts that have images or videos every time. So posts that are just texts are not going to get as much visibility as posts that have images or pictures. Plus people interact with those kinds of posts more than if it was just a line of texts or saying, we're participating in NWA Gives, please help us out, link to donate. So you'll wanna make sure that you provide some sort of picture, some sort of quick video, some nonprofits like to do Facebook Lives the day of to say, oh my goodness, it's happening. Look how many people have given to us so far. It's amazing. People really like that kind of interaction and engagement. And then the more interaction and engagement you can get from them out of your social media followers, the more visibility you'll have to others outside of your scope. So it's just really important to include those types of visual pieces as well as obviously interesting content and clear calls to actions for the day of. We do have social media tips and information in the toolkit as well. So I highly recommend going there and kind of scanning through it to see if any ideas jump out at you that you can incorporate within your giving day. Okay, so giving day follow-up. All of you understand the concept of following up after a donation, the same thing applies to the giving day. So everyone that has donated, you'll want to make sure you're prompt and thank them for donating. Close the loop with the giving of an impact so that you can say, this is how much we raised. Thank you so much for your support during NWA gifts. It means everything to us. If you have new donors that come in, make sure you give them special attention. Make sure you personally reach out to them, let them know how much their support meant to you and then what you're doing with the funds that they gave and then whatever onboarding plan you have for new donors, incorporate that into your NWA gives donors as well, which this will obviously set yourself up with the year-round stewardship and communication so that next year during NWA gives, you're asked to them to donate during the giving day is not a surprise. They've been kind of being stewarded by you throughout the year and hopefully are turned into a regular giver at that point in time. Lastly, I appreciate everyone's time. Laura, I know is like the number one communicator with the NWA gives stuff. If you have any technical questions, you're welcome to come to us. Our support team is available Monday through Friday, 8 a.m. to 4 p.m. central, our emails right there. You're also welcome to call us if you want. If you need extra hand-holding or just, if you're confused, you're not sure where to find something. Our support team is happy to do screen chairs with you to help walk you through where to find everything as well. So, Chris and Laura, anything to add? I actually don't see any questions unless I'm missing something, which is great because we are out of time. But, yeah, do you all have anything to add? Just excited that everyone's joining us and please feel free to reach out if you need anything. Yep, yep, our information's at the bottom. You can reach Laura at info at nwa-gives.org. But again, thank you so much everyone for coming. This is a lot of content. If you have any questions about anything at all, please do not hesitate to reach out and ask. We're more than happy to help kind of talk through things with you and help you with whatever you need. And I know Laura's been a really amazing resource to everyone as well as she kind of reels everyone in and sends them information and sends emails and all that good stuff. Chris, any last minute words before we end? No, I think we've got about 35 days before April 7th. We'll have a rally the week before, but I hope you guys will do a lot of great planning and work to get ready so that you can really see a lot of great results. Awesome, thank you so much everyone for coming and participating, we really appreciate it and we hope you have a great day.