 Okay, this is Dave Vellante. We're back live here, EMC World 2011 with my co-host from SiliconAngle, siliconangle.com, siliconangle.tv. John Furrier, John, amazing, another EMC World. We got a great guest, Greg Gottz, Mr. Creative here. So I'm psyched to have Greg on because Greg is a creative director. He works with Jeremy Burton, and this is the first EMC World for all the insider tech guys to know that Jeremy Burton had his hands on around and control. So last year he was technically on board. We did an interview with him, but I think he kind of came late for the party. Greg, you were then, I think, hired immediately after, or during that time as a creative director, right for Jeremy? And since have, and we're going to have Jeremy on tomorrow, so we're going to say and show him the highlight reel from last year where he said, we're going to start acting like a big company with marketing. And we talked about consumerization of IT as a big trend that EMC is moving out of the storage and being a real enabler in this new model. And you have been pioneering the, a lot of the video and the social media stuff. So it's been very successful. We've been watching your work. Obviously we're doing the same thing here. We work together and we admire your stuff. So I want to talk to you about inside the ropes, if you will, within EMC, and tell us about, one, what you've done over the past year because you have a guy jumping over a motorcycle jumper. You've had guys go on in a car. Stuffing mini coupes. So take us through your highlight reel and then talk about what's happening here. Right. Well, thanks really for having me on, John and Dave. I'm a reluctant guy in front of the camera unless I'm hidden behind an Elvis wig and some big silver glasses or something. But coming out in front of the camera to talk about the sorts of things that EMC is doing in marketing these days because of our visionary CMO, Jeremy Burton is something that should probably get out and do a little more often. How did he become a visionary? Because he was an engineering guy at Oracle. He's just got good common sense, but I'm just joking, he's a great visionary. What is the coolest thing you guys are working on right now? Because you guys are doing a lot of social, doing some viral videos, but you're bringing that creative copy that was once designed for print ads and TV to a whole other level where it's an experience online. The internet is connected, it's a consumer experience. We get a huge audience here on our network. There's demand, right? The theory is why should consumer companies have all the fun? Why shouldn't B2B tech companies be able to do the same kinds of interesting, entertaining, viral sorts of stunts and record-breaking publicity activities that are going to generate attention for the company. And with the kinds of things we do, it's all with a purpose. It's a purpose of not just doing it to amuse ourselves, but to make our customers say, those guys are at least interesting, maybe sometimes clever, perhaps even funny. And if we sort of break that little distance of barrier and get them to look at us and go, hey, those guys are actually making an effort to be entertaining, that breaks the barrier and brings us a little closer to connecting with them. So that's where we connect with them with social. That's where we connect with them and then, as we engage with them in our communities and at our conferences. We've had a chance to meet with Jeremy last December at EMC's headquarters and spent an hour and a half with him and it was a great conversation. But what impressed me about Jeremy was that he understood that the web and the internet, and with mobile now, is now a lifestyle and that there's lifestyle programming like what we're doing here as independent analysts and media company and Silicon Angle, EMC needs their own. So when we did theCUBE last year, I don't think there was maybe one video crew kind of doing the normal video roles. Since then, we're seeing a massive transformation of an explosion of media coming out of EMC world. So one, we're proud to do our share, but you have a massive explosion, big screen TV, big stage on top of the thing, doing your own video EMC TV. This is the new user experience. I mean, this is the new literature, the new information consumption. These are the new channels. And we're just off the starting line, by the way. I mean, we've had, Jeremy's been here just over a year. I joined him just before EMC world last year. We've been making tweaks in addition to the team to get new people in process in place to generate that kind of content and follow Jeremy's vision for what marketing can be for EMC. And a lot of what marketing is for EMC is, I'll go back to a previous company that I worked for with Jeremy. And when we got there, people told us, never underestimate how boring our customers actually are. I just, I don't buy that premise at all. It's everyone in the tech B2B space and certainly in the storage space, in the big data space, the cloud space. They're consumers, first and foremost, their day job may be, you know, as a cloud architect or a storage admin, but they're, first and foremost, they're consumer. They have a family, they watch TV. They watch movies, they read e-books. They're online constantly doing things and the way to engage with them these days is essentially have to compete with Hollywood for their attention. So creating that kind of content that makes an actively entertaining way of digesting our content, it beats a PowerPoint any day of the week. Well, we admire your work, big fans of it. Obviously, we're on the same side of the street relative to the vision. It helps when you have a Pat Gelsinger kind of endorsing it, he's on theCUBE and he absolutely ratified the whole social media initiative. Kind of poo pooed Facebook and Twitter, I think which one he kind of poo pooed, but for the most part, you know, can't be 100% correct all the time, but he really acknowledged that as a direction and the web is connected, so it's cool. And not a lot of our companies are going there, they still do print ads and email blasts and you know, that's no way to connect. We essentially said, you know, if there's a way to connect with customers, it's going to be through the places where they go hang out every day, it's going to be on Twitter, it's going to be in blogs and Facebook for that matter and so many people are on Facebook and on social media sites, that's a great place as a front end to engage them and then if they're interested in something that we're doing, you know, follow us down the rabbit hole and see what truth we have to offer. You can do a reality show as well, like Chad's World. We do. We do. So part of the idea for programming, the wonderful thing about EMC, and I've worked with some great companies with Oracle, with Microsoft, with Salesforce.com, the great thing about EMC is we have all these amazing gurus who are incredible technologists, they're incredibly passionate about their products and they're incredibly articulate as well. I mean, Pat Gelsinger is one of the consummate professionals and speakers that I've ever worked with. Jeremy, we knew he was good. Chad, Chuck, we said, we're going to create content for these guys, put it out publicly facing and create the EMC TV brand and start to create social TV that also has a more of a soft sell and a product message. So we created Chad's World about four episodes ago. We're going to stage it live at EMC World this year. Don't miss it if you're here. Come and see Chad's World on his free beer. Tonight or tomorrow. And it's Wednesday at 5.15. Wednesday, before the concert, right? If you're watching online, definitely watch it online. It will be re-streamed later at EMC.com slash Chad's World. So there's a, Chad's World has just been building a great following and Chad's always been just one of the most interesting, engaging demo guys of all time. So why not, you know, Chad's World demo time? Excellent. Chuck as well, and everybody knows Chuck and Chuck has an awesome following online. Chuck has a great opinion and great expertise about all things cloud. So, and he's pulled in so many different directions at once. We said, you know, why don't we take Chuck and we'll virtualize him. So we created an application that's on EMC.com as well called Virtual Chuck. Ask Chuck? 20 questions asked. I think that's taken already. And it's an interactive app that you can go ask Chuck. Anything you ever wanted to know about the cloud. And if we didn't answer it now, we're going to virtualize it a little bit more or you can email him your question. You know, it's a lot like us. We love watching you work because you're having fun and it's great. It's pioneering and you're playing and learning too. It's a lot of learning. You know, you double down on what works and you kind of, you know, figure out what doesn't, you fix it, but it's okay. I mean, we're doing some new things. With that in mind, what is the, what's exciting you right now? I mean, you got a lot of sandbox type media stuff. You're hacking. You're also doing high end professional production. So it's not hacking in the sense of low end. You really got some dollars invested. But what's exciting you right now? What's, what are you jazzed about the most? What's exciting me right now is just the, how the vision of EMC has come together and how we've been able to express that in many ways in the media that we create and give the, you know, company a big, you know, entertaining media front end to sit in front of this amazing family of integrated products. And when you see things that we did, starting last year with EMC World, very short runway, just got started. Still were able to do some pretty cool things with the record breakers launch. That was great. In January this year, that was just a hallway good. Jeremy says he's going to do some big things. That was big. That was big. And as we said, there were a few awards that the campaign won, B2B Online, recognized it as the best integrated social media campaign of the year. We had a lot of fun with that, but it made a difference in the public's perception of EMC, made a difference in the stock price, made a difference in the pipeline. How are the competitors responding? Obviously, you know, they're looking at EMC saying, wow, I mean, you up the game as to, you know, Jeremy said, we got to up our game, direct quote. You guys did. How's the competition responding? I don't think they quite know how to respond yet. And we're not going to wait for them to respond. We're just going to keep moving ahead. And they can just keep guessing. We'll keep moving into new virtual and social spaces and new media spaces that others dare to follow. We're here with Greg Gotts, who's VP, Executive Vice President of Creative. He runs EMC TV. He works closely with Jeremy Burton. He's the man behind the curtain behind all the creativity and all the execution around some of the great work that EMC's done award-winning. Big vision, big data. This is EMC. Big mojo on the marketing side. Congratulations. Great to work with you. Look forward to collaborating with you in the future. Appreciate it. And great to have you inside theCUBE. Thanks, John. Thanks for having me here. All right.