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Published on Apr 1, 2014
How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that.