 Live from Las Vegas, it's theCUBE. Covering Dell Technologies World 2019. Brought to you by Dell Technologies and its ecosystem partners. Welcome to theCUBE, day three of our live coverage from Dell Technologies World 2019 continues. Lisa Martin with my co-host, Stu Miniman, and we're welcoming to theCUBE for the first time, Michael Sanjohn, principal marketing manager for Red Hat Storage. Michael, welcome. Thanks Lisa, hi Stu. So day three, this event is still pretty loud around us. This has about, we're hearing upwards of 15,000 people, lot of partners, give us your perspective on Dell Technologies World 2019. I got to tell you, this is an awesome show. I got to tell you, the energy, and not just in the sessions, but out on the show floor as well, it's amazing. And some of the conversations that we've been having out there around things like emerging technologies, emerging workflows around artificial intelligence, machine learning, things like that. And the whole adoption around hybrid cloud, it really speaks to all of the things that we're doing, the initiatives that we're leading at Red Hat. So it's a great validation of all of the things that we've been working on for the past 10, 15, 20 years. And you had a long standing relationship with Dell. Oh yeah, absolutely. 18 years or so? Yeah, yeah, we've had a, not just a long relationship, but a very collaborative relationship with Dell over the past 18 years. It's something like, if you take a look at some of the initiatives that we've been working on, we have ready architectures around OpenStack, around OpenShift. We have highlighting a few things here around Microsoft SQL Server, around SAP HANA. And actually, we are really talking a lot around OpenShift and a ready architecture that we've developed, that we have architecture guides, deployment guides, all around OpenShift and OpenShift container storage for Dell hardware. And actually, next week at our Red Hat Summit event, you should really take a look on Wednesday morning, our keynote, our EVP, Paul Cormier will be talking about some great new, very interesting initiatives that we've been working with Dell on. All right, well, Michael, I'm excited. We're going to have the Cube at Red Hat Summit in Boston. It's our sixth year there. I'll be one of the hosts there. John Walls will be there with me. We're going to have Paul Cormier on the program. Jim Lighter's hacking the keynote. It's actually not a secret. Satya Nadella and Jeanne Romeri will both be up on the main stage there. And just my perspective, you're talking about hybrid cloud. As you said, Red Hat Summit, I've been for many years, that hybrid cloud, that adoption, the most open stack of the infrastructure layer and up to the application with OpenShift, something we've been hearing for years, and you're right, the general themes seem to echo and resonate here as to what I've been hearing it, Red Hat, can you help expand a little bit on the conversations you're having here? I love you talking about some of that app modernization, analytics that are going on there. How does that fit into the ready architectures that Dell's offering? Sure, well, I represent our storage business unit, so a lot of times the conversations I'm having over there at the booth are kind of revolving around storage and storage growth, how data is expanding, how do we deal with the scalability of that, how do we deal with persistence of storage and containers for stateful applications, things of that nature. But really at the end of the day, as I'm listening to some of the other conversations that my colleagues are having over there, it's really about how do we get work done? How do we now move into these areas where we need that cloud-like experience, not just in a public cloud or even in a private cloud, but everywhere that we touch infrastructure, we need to have that simplified cloud-like experience. Yeah, so just point on your subject area, talk about the containerization and what's happening in storage pieces. Give us that layer between the infrastructure layer because let me see, I believe the T-shirt I saw was, Linux is container, containers are Linux, so Linux has lived on Dell hardware for a long time, but anything that users should understand about the differentiation between, whether they were bare metal or virtualized in the past and containerized environments in today. Yeah, well, I like to say that you can't spell Red Hat without storage. I don't know that that's particularly true, but. It sounds good. It sounds good, yeah, so storage is near and dear to my heart, but really at the end of the day, it's, you can't have storage sitting in an island. It has to integrate and be collaborative with the rest of the portfolio that we're expanding out for our customers, solving real issues, real problems. And so, we've been watching industry trends and certainly these are things like that from an industry we've been looking at over the past five, 10 years, so nothing new, but we see the evolution of certain things like, for example, developers and data analysts, data scientists, these people are really charged with going out there and making dramatic differences, transforming their companies, their organizations. And as that transformational application, service development, or bringing back insights on data, is really integral to a company's ability to transform or differentiate in the industry, they have to be much, much more agile. And it seems that they are more and more taking over a lot of the role that we would normally see traditional IT managers making a lot of the purchasing decisions, a lot of the industry trends show that these folks, developers, data analysts are actually making some of those IT decisions now. And of course, everything is really being developed as cloud-native, so we see cloud-native as being more of the new norm. And if you kind of look at the expansion of data, Lisa Spellman a couple of days ago said, hey, look, we've seen data double in the past two years, but we're only using 2% of that data. Two percent. Two percent. Wow, except very much. Yeah, and if you look at IDC mentioned that the data sphere is now grown to over 33 zettabytes. A zettabyte is a billion gigabytes, so put that into perspective, right? 33 zettabytes with, by 2025 they project that we're going to grow to 175 zettabytes. Now, how can we make better use of that data? A lot of that data is coming from IoT type applications. You look at trends, traffic trends and how that might be correlated to weather activities or other events that are going on or archeological digs or all sorts of just information that is brought back. How do we make best use of that information? And so the need for scalability in a hybrid cloud environment has become more and more of a key industry trend as the data sphere continues to grow. And I think across all three of those, that's really driving this need for hyperconvergence and not just hyperconvergence in the traditional sense. We've seen hyperconvergence in the field for probably about five, 10 years now, but initially it was kind of a niche play and was based on appliances. Well, the past two years you've seen the Gartner reports on hyperconvergence really talking about how it is moving and evolving to more of a software-defined nature. And in fact, in the past magic quadrant around hyperconvergence you see Red Hat show up. Something that is probably not known that Red Hat has hyperconverged offerings. It's something that actually we didn't get into it just because the analysts were suggesting it. We had customers come to us and they were trying to put together Red Hat Enterprise Linux, Red Hat virtualization, storage, et cetera, et cetera. With varying degrees of success with that because they were doing it more or less as a project. And so we took upon ourselves to develop that, put it into a product and start to develop it with things like Ansible for deployment management. We have Ddupe and compression with our virtual data optimization products, virtual GPUs, et cetera. So we're really in that space now too. Yeah, Michael, I mean, really from our standpoint it was a natural extension of what happens. If you look at what hyperconvergence was it was simplification and it had to be tight integration down at the OS level or the virtualization level. As a matter of fact, when we first wrote our research on it we called it ServerSan because it was the benefits of storage area network but built at the server level. So we said those OS manufacturers now, I have to admit I called out VMware and Microsoft, the ones that I considered the biggest ones, but it was a natural fit that Red Hat would look out of that environment. And if you look at the leaders in the marketplace today, we're here, VMware's here, their software is peace. Nutanix is transitioned to be a software company. So yeah, welcome to the party. It's been a fun ride to watch that over the last five years. Yeah, absolutely. So let's talk about customers in the spirit of collaboration. You just mentioned sort of the entrance into HCI's being really driven by the voice and the actions and the needs of Red Hat customers. You guys have three major pillars, themes that you have been delivering at Dell Technologies World. Talk to us a little bit about this and how your customers are helping to drive what you're delivering here and what you'll be delivering in the future. Yeah, certainly. And I mean, that's the whole open source model. And we don't just contribute to the open source community but we develop enterprise-grade infrastructure solutions for customers based on the open source way. And so essentially, as I think of it, these market trends that I was talking about, it's not that we're leading them or that we're following them. We're tightly integrated with them because all of these industry trends are being formulated as we're in progress. And it's a great opportunity for Red Hat to really express what we can do with our customers, with our partners, our developers, the folks that we have on our staff that are working directly in the community, most products that we work on we're the number one contributor for. So it's all very special opportunity for us. I would say from a storage perspective, what we've really focused on this year is around three main pillars. One is around data portability for those application portability projects that we see in OpenShift. So being able to offer an enterprise-grade persistent storage for stateful applications that are running in these containerized environments. Another area is around that hybrid cloud scalable storage. And this is something that, being able to scale that storage to hundreds of petabytes is kind of a big deal. And especially as we see a lot of the workloads that we've been working with customers on around data analytics, and now artificial intelligence, machine learning, those types of data lakes type projects where we're able to, by using OpenStack or OpenShift, we're able to do multi-tenant workforce workload isolation of the work that all of these people are doing while having a shared data context underneath with Red Hat stuff storage. And then the third is around hyper-convergence. I think we touched on that already. Yeah, so Michael, before letting you go, I have to touch on the hot thing that everybody needs to understand what's going. The ripple that will be felt throughout the industry. And I'm not talking about a certain $34 billion pending acquisition. Constant in the last, you know, most of my career, there has been a certain logo that I would see at every conference and that Red Hat that I got my first one, I don't know, 15, 16 years ago. So the Shadowman has been deprecated. There's a new Red Hat logo. Oh yeah, yeah, and we just, we just brought out the new logo today. So great segue into, actually it was last night, they pulled down the old logos, they put the new logos on the buildings pretty much around the world. I think it's Mayday in Europe, so maybe some of that will happen tomorrow or trying to think of what time it is probably tonight. So yeah, it's a great new logo. And it's, you know, our old logo's been around for 19 years, since 2000. And, you know, it came back from a lot of feedback from customers, but also from people who didn't know Red Hat, didn't know what we did. And quite honestly, some of them said that, you know, Shadowman looked a little sneaky. I guess in the rise of all of the cyber challenges, maybe they're right. Yeah, so, you know, we have a new logo just launched today. Very proud of it, looks, you know, we're looking forward to working with everybody in the industry and go forward with all these new, wonderful opportunities that we have together. I look forward to pointing out to all the vendors that they're now using the old Red Hat logo, just like they do for every other vendor in the space when it changes. As of how many hours ago? Well, it'll be interesting to see and hear what Stu and team uncover at the summit next week in terms of the impact of this brand. We thank you so much for your time, Michael, joining Stu and me on theCUBE. This, I guess it is this afternoon of day three. It's hard to tell, right? It's all blending in together. But we thank you for your time and your insight. Thank you very much and see you next week too. Exactly. For Stu Miniman, I'm Lisa Martin. You're watching theCUBE live from day three of our coverage of Dell Technologies World 2019. Thanks for watching.