 So as long as they're feeding information and helps them stay connected, we're using AI and chat like things to give them information in the moment. Like they add an MRI, we teach them why they go to MRIs, all that stuff. Awesome. That's where we end up. Phew, that was a nice story. That is fantastic, but now we know what record is. We've answered a lot of my questions. So that's fantastic. You're really focused on creating a scalable platform. So with all you've done in the past, different experiences with different businesses, what's different about trying to create a scalable tech platform? Man, it's hard. That's why not a lot of people do it. If you can make it through the slog of getting something that works the right way, then you can find a lot of success.