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OMDC Digital Dialogue 2012: Success in the Digital World: Part 6 of 29

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Uploaded on Jan 26, 2012

Panel 1 - The Entertainment Equation
Part 1 of 4
Data mining and analytics were once relegated to the back-office of marketing firms. Today, they are the backbone of new media. This panel will introduce firms employing analytic tools to shape content decisions and drive new marketing campaigns.
Moderator: Jerry Brown, Associate Partner, PricewaterhouseCoopers
Panelists: Nathon Gunn, CEO, Social Game Universe
Kieran Roy, General Manager, Arts & Crafts Productions
Jean-Francois Arseneau, Co-Founder and Business Development, ODD1

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