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Uploaded on Jan 26, 2012
Panel 1 - The Entertainment Equation Part 1 of 4 Data mining and analytics were once relegated to the back-office of marketing firms. Today, they are the backbone of new media. This panel will introduce firms employing analytic tools to shape content decisions and drive new marketing campaigns. Moderator: Jerry Brown, Associate Partner, PricewaterhouseCoopers Panelists: Nathon Gunn, CEO, Social Game Universe Kieran Roy, General Manager, Arts & Crafts Productions Jean-Francois Arseneau, Co-Founder and Business Development, ODD1