 So you're aggregating menus to see what the restaurants across the country are trying to bring to the market. Then you're seeing what works and then always partnering with the retailers, the smart move. I don't think people understand that enough. That's amazing. I mean, that's, I want to tell people that's a bit of a masterclass that you just shared and I hope people leverage the data, especially now with new tools in AI where those things become, you know, a little bit simpler in terms of aggregating and processing information. That's smart.