 Welcome to the ABC Launch webinar. ABC stands for the Authentic Business Community. My name is George Cao and I am so happy to be starting this community with some of the founding members and advisors whom I'll refer to soon. And since this is the first ever public presentation about the authentic business community, I would love your questions and your reactions. Anything that you're hearing that you particularly like that resonates with you, I'd love for you to chat below the video and say, oh, I really like this idea at this point. And anything that you hear that is confusing for you or you have a concern about something or a question about anything, please feel free to chat below the video and let me let us know what your questions, concerns are and even suggestions because we are starting this network brand new and I'm looking at this as a long term project. So I know that it will grow and change over time to better serve the members and that's really the goal of this. So since we are here as a webinar, I'd love to get some community going right away. And so whether you are live here or you're watching later, I'd love for you to answer a couple questions below the chat if you wish to. And questions number one, where are you from? Where are you in the world today? What, you know, city major metropolitan area? First question for you. Second question for you is what interests you in ABC in the authentic business community in this project? You are here because maybe someone told you about it. You're watching this because you sent someone sent this to you or maybe you read about the you read some information on the website. I'd love to know if anything has stood out to you as being interesting about this project, this idea. So I'd love for you to chat below. And then the third question that I have for you is any questions about what you've read thus far, what you've heard about this. So thanks for those who are chatting in. Let's see Sharon Rosen, one of our founding advisors, New York State. Thank you. Excited to be here and see what kind of amazing networks we can build together. Yes. Eric Ben-Susson, relationship coach from Vancouver, Canada. Wonderful. Welcome. Marina Francis from Grass Valley, California. Also one of our founding advisors. This bit from Belgium, you want to hear more about the network and how we can build together. Yeah, and grow together. Yes, absolutely. Shweta from New York City and via India. Excited for new refreshed ways of referring that's focused on ongoing education. Yes. Caroline Leone from United Kingdom to live in Spain. Interested to find out more. But a bit confused about how it works. Excited about the referral network of other authentic business owners. Absolutely. Sarah Humphries from the UK. And thank you. And Eddie Shea from Coach in San Francisco. Wonderful. So let me share with you how I would explain ABC. And I say how I would explain it because I think every advisor, every member advisor in ABC might explain it slightly differently in their own way. So this is the way that I envision how it works for everybody who joins the community. So first of all, it's free to join. So that's important to say up front. This is not members, you know, there's no membership for you or anything. It's free to join. And the vision for it is imagine that you have a growing network of supporters for your business. And what I mean by supporters is imagine that every month you have something important that you want to get out into the world. Maybe a very important blog post you wrote or an important video you made or an online course you created or a book that you're writing or one of your services or one of your products that you want to get out there. Whatever it is, once a month, you have something you want to get out there into the world. Maybe you have it more than once a month. But let's just say the one thing each month that you most want to share in the world. And imagine you have a group of supporters who share it for you to share their networks. So that's the basic idea. It's very simple. It's just having a growing network of referrals, potential referral sources and supporters who share whatever you want them to share in the world. That's it. It could be, like I said, as simple as a piece of content, like a blog post, or it can be, hey, here's what I provide in my services or here's an online course I've created or here's a book I'm launching or whatever it may be. That's it. And the way we grow this group of supporters is very simple. We call it, I call it the refer and enroll system. And it's simply refer one, enroll one. So whoever enrolls you into ABC, again, there's no fees. You're just enrolled into this idea, this vision of growing your own network of supporters. Whoever enrolls you into ABC is what's called your ABC advisor. We're just calling advisor. Advisor is basically somebody who you are going to be supporting. So you are one of their supporters. You are their supporter. They are your advisor. And if you are wondering who are the ABC advisors, who can you join ABC through the, and apologies for the siren noise here. There is a link you can go to. It's authenticbusiness.community. So the website is authenticbusiness.community. We couldn't get authenticbusiness.com. Whoever has that, amazing. Great. I could have probably gotten that in the early days, but I didn't get to it. Authenticbusiness.community. And it's authentic. This is not community slash advisors. And that there you'll actually, when you get there, it briefly describes what advisors are, and you can get a link to see who the, the current list of advisors are. So test. And in fact, I just posted that today. And we've got, already we've got Chris, Kisling, Moyta Hennigman, Marina Francis, Sandy Fresh, Sharon Rosen, Bings Huang. So yeah, advisors on all kinds of different services. And they have different gifts to offer to you. So here's what you do. You join ABC through an advisor that you choose. You get to choose whichever person most resonates with you. They're welcome gift. When you join ABC through somebody, they have a welcome gift for you. So as an example, Chris Kisling's welcome gift is a, a coaching session called the timeless moments best self deep dives. And he usually charges $200 for a session like this. So that's amazing. And he's giving it for free for those who joined ABC through him. Moyta Hennigman. She has a 60 minute NLP coaching session that she's offering. So if you're interested in your, your linguistic programming and experiencing what that coaching is like, you can join and fight ABC through her. Marina Francis has a welcome gift of a 60 minute deep wellness coaching session. So strengthening your personal pillars of empowered health. So if you're interested in holistic health and empowering your own health, you can join ABC through her to get her free session. And that's her welcome gift. Sandy freshy is a human design expert and specialist. And her welcome gift is the 45 minute private session, human design with her to figure out your human design chart and, and understand what that means. Sharon Rosen is doing a half hour rest and recharge energy healing session. So that's really cool. And so if you're interested in healing, energy healing might want to check that out. And being swung is doing a 60 minute, a private intuitive healing and coaching session to help release overwhelm. So that's really cool as well. So anyway, so these are, here's some, just some examples of welcome gifts that you will receive when you join ABC through an advisor. And by the way, you can join ABC with more than one advisor, but, but here's the key. When you join an advisor, you are becoming their, you're committed to becoming their supporter. Okay. And what that means is that you will be referring another ABC member to them. Okay. So you are referring one and a rolling one. That's all. It's not every month that you're doing this. You're doing this one time, only one time. You're only referring a member once ever in the lifetime of your ABC membership, not every month, just once you're referring one person. So the way I think about it is you're being generous one time and you're enrolling your own member one time. That's it. So you, you refer somebody to your advisor. Of course you would join someone that you really authentically are interested in their, you know, your intrigue and interested in their, in their skills and their gift. And so you, you would look at among your friends and your colleagues and somebody else who is also a business owner who also wants to grow their business and say, okay, this person might really enjoy so and so's welcome gift. So I'm going to send that my advisors website to that person. And once you refer a member to your advisor, then you've completed your referral requirement. That's it. That's it. Just the lifetime of your membership with ABC. You were just referring one person. And then after you do that, you enroll your own member into ABC, somebody who would appreciate your welcome gift and being a supporter of your business. So that's it. Then you, then you're complete and then you're complete with the referral and enrollment requirement. And then once a month, you get to send a newsletter to your supporters and you're growing. It's going to be growing at the first month, you might get one referral from your member and now you have two members. Right. And then the next month you'll get two more members and the next month, you'll get two more members. And by the end of the year, you'll have 24 supporters that you've, that are, that come into your ABC network that are receiving your supporter newsletter every month. Now what that means. So imagine this right now, when you have something important you want to share on social media, an important blog post, an upcoming one of your services or an upcoming event or something like that that's important to you. When you share it on social media, how many people share it forward? Right now you're lucky if you get one or two, maybe your best friend shares it with their Facebook friends or whatever. Like, you know, you get very, very few shares, right? Don't you? I mean, I do anyway. And so imagine at the end of a year with ABC, you've got 24 supporters. When you send out your monthly newsletter and say, everybody, I need your help sharing this thing forward. And you've got 20, and then you give the link, for example, to the Facebook posts you want them to share forward. Imagine 24 people sharing it. So instead of one person sharing, you now have 24. And by the end of a second year, you have 48, etc. Now you can of course speed things up. You say, wow, at the end of 20, just referring one and enrolling one, that's it. And then at the end of the year, have 24 supporters. Yes, you do. And then the two years you have 48 supporters at the end of three years, you have 72 supporters. Am I doing the numbers correctly? Yes, I think I am. Okay. And on and on and on. Now you can speed things up even more. You can enroll more than one person into ABC if you wish to. Your requirement is to refer one person to your advisor, ever. That's it. And you're done. But you can enroll 10 people into ABC if you wanted to. You can enroll 100 people. It doesn't matter. You have no, there's no, you know, maximum number you can enroll as many as you want. And so let's say you enroll 10 people. Then by the end of a year. You'll have had. I don't know. I haven't done the numbers. So someone do the numbers for me, but you'll have more than 24. Okay. Maybe even way more. So it's, it's a very simple system once you understand it. But of course, when you first starting to understand it, it's, it's, it's, it may be a little bit confusing. So at this point, I would love your questions. And anybody who is here live, I'm happy to kind of do back and forth explanation and see if you, you know, we can help you understand. So I see a chat there from Sarah and Caroline. If either of you want to unmute and have a conversation about how this works, please feel free to unmute and we'll have a conversation. And while I'm waiting for Sarah or Caroline, anybody else who wants to unmute to have a conversation about it, I'll just say one more concept in ABC is that we call it net caring. And net caring is different from networking because networking, usually the way we think about networking is for a lot of us, it might feel like a chore. Oh, I have to keep in touch with my network. Otherwise they won't remember me and, and every time I keep in touch with my network, I always feel like I'm, I'm trying to sell them on something or I'm trying to make them do something for me. Or it just feels like, I'm just, I'm just, oh hi Caroline, I haven't heard from you in a while. And here's what I'm up to. And I hope you refer some clients to me. And it feels like a chore. It feels like a bit disingenuous, you know, a lot, not that you would do that or, but it has felt that way to a lot of us. Net caring is different. Net caring is this idea that I'm keeping in touch with Caroline because I enjoy who she is. I really appreciate the way she works. I really appreciate the kind of services she offers. I appreciate the kind of content she creates. I like who she is. I like what she's about in the world. So I'm keeping in touch with her because I'm like, Hey, Caroline, I just want to say. Wonderful work that you're doing. Is there anything I can do to support you? That's it. You know, I'm just wanting to be of service to her, you know, and in that kind of connection. Caring, you know, I, I, I don't, I don't, I don't, I don't, I don't, I don't, I don't, I don't, I don't care. I don't care. I don't care. I don't care. By connecting through enjoyment. Caring naturally happens and a real relationship naturally happens. And of course, with a real relationship that's caring. Referrals tend to happen more naturally. You know, if I care about Caroline, she's likely to care back, you know, And then there's a, there's a. More so we in the authentic business community. So when you join ABC, you're joining with somebody who you enjoy, whom you would actually enjoy keeping in touch with, that you would enjoy supporting. You do this out of a genuine, don't join ABC just because you're, oh, I'm going to join ABC so I can grow my name. You're joining ABC because you want to support somebody. That's why you're joining. And by the way, right now, again, there's a list of advisors there that you can look through and, and, you know, if for some reason you, you look through and you study there all the advisors and it's not the right fit, let me know and we'll figure something out. Right. But look, look at the current list of advice. Okay. So I think I, somebody on mute. Is it Prem? Prem, I don't know if you meant to unmute or not. I think you're on the phone. Yes. Hi. Did you have questions or? Sorry. No. I'm having trouble with my, my audio. Okay. No, no problem. Yeah. No problem. Also, let's see. Did somebody, did somebody else unmute or, oh, hi Caroline. Yes. Great. Hi. So, I mean, I love it. I love the whole idea. I am slightly confused though. So the bit, the bit where I'm, you're losing me is, so I get that we pick an advisor and we enroll through them. And then we have to refer somebody to them. And I heard you say, it felt like you said it two different ways. So I thought you said we need to refer another ABC member to them. And then a bit later on, you talked about friends, colleagues, clients. Okay. Yeah. Thanks for clarifying that. So when you're referring somebody to your advisor, you're referring somebody who wants to join ABC to your advisor. So it's a fellow business owner who also wants to grow their supporter base, referral sources, and they're like, oh, wow, this ABC idea is really cool. I could see this working. And yes, you know, I'd love to join ABC through whoever, you know, you recommend and you can, you, you know, you recommend your advisor to them. Now, if for some reason they don't resonate with your advisor, but they still want to join ABC, then you enroll them because they resonate with you, probably. Does that make sense? So, but your commitment is to find somebody who resonates with your advisor. So please only join ABC with somebody who you would appreciate their gift and their skills and you can imagine somebody else in your network also wanting to join ABC and appreciating their skills. Does that make sense? So that's, that might be the one challenging thing, but you know, all of us have at least a hundred, you know, friends and colleagues and somebody and probably out of, you know, most of us know probably a couple dozen, you know, business owners who, you know, somebody there might want to join ABC and refer them to an advisor, one of our advisor. Does that make sense? Yeah, that makes sense. And then just to clarify the enrolling. So, so the person we enroll, we enroll as we become their advisor and they become our supporter. Yes, exactly. So who remember you enroll yourself becomes your supporter. And of course, what that means is they are now, their commitment is to refer an ABC member to you. Yeah. You see how that works. So it's like everyone who joins ABC with you, their commitment is to refer an ABC member, a new member to you. That's it. And then they're done with their referral requirement and now they're enrolling somebody. Oh, I mean, and by the way, the refer and enroll, it doesn't have to happen in that exact order. You might find someone who wants to join ABC through you immediately and you can enroll them and you can enroll as many people as you want, but still your commitment and my recommendation is that in the first two weeks, you find somebody who wants to join ABC through your advisor. Does that make sense? And the aim is the first two weeks that you're part of ABC officially. You're referring someone to your advisor because if we follow that principle, that means that everyone's network is growing every two weeks. Does that make sense? So that's the idea. So that's why there's that two weeks. But it's not like, oh my God, I've been part of ABC now for a month and I haven't been able to find someone from my advisor. It's not like you're kicked out or anything. You're just still looking. You're still looking and you're doing your best. And some people might be able to, some of you might be able to find someone for your advisor in like the first day or two. So the timeline will be different for everybody. But our encouragement is to, hey, let's try to find somebody in the first two weeks. Are you looking for a client for your advisor or are you? Oh, great question. Thanks, Eric for asking. For another business. So thank you for asking. That's a great question. So you're simply finding somebody for your advisor who wants to join ABC. That's it. And so like your supporters who join ABC, they're just committed to receiving your monthly supportive newsletter and seeing if they want to share something from there. And here's the thing. So imagine, Eric, you've got, Eric, do you want to mention two names of people who might join ABC? What's first names? Just random. Um, Mazen, Molly, okay, Mazen and Molly, okay. So imagine Mazen and Molly are your supporters, maybe they're receiving your monthly newsletter and they receive the newsletter and you say, Hey, you might even give them a gift of the month or something, something small, like, or not. It's up to you. It's like, Hey, here, here are the three things you might want to share this month. I'm really excited to share. Here's a blog post. Here's a video. Here's my services page. Next one I most want you to share if you're comfortable sharing. If not, just choose a blog post or video, whatever you want to share. And then it's something you've already created for your own business on social media, whatever. And so if Mazen and Molly, if they, if they don't want to share any of them, okay, for some reason, whatever reason, then with their commitment to say, Hey, Eric, I don't feel comfortable sharing this, these things. But what I would love for you to create, Eric, is could you write a blog post about this? Cause I know you're really good at that. And I would love for you to explain it. Could you create a service that helps people to do this? Cause I know you're really good at that. And that would be a really cool thing. You know, so it's like your supporters are either sharing something of yours that you're recommending them, they share that month, or they're giving you feedback on what you might want to create that they would love to share. Does that make sense? So it's, it's kind of a win-win. It's like they are your supporters. And once a month they are getting your newsletter and they're sharing something from there, or they're giving you feedback, but, but they don't, they're not required to become your client. You know, they might, of course, every month when they're sharing something, they're becoming your advocates and they are at some point, you know, of course, if they appreciate your, your gifts and your skills, they might become a client or it makes them easier to refer someone who might become a client. So the whole idea is just, it's just being of support and whatever that looks like for them. It has to be genuine. It has to be authentic. Otherwise it's not an authentic business community. So. So the idea is to have like supporters that share your content and you share your content with them once a month. And then your offerings too. Yeah. Cool. So yeah, I mean, you might even keep it simple and say, Hey, this month, I only have one thing I want you to share. And that's, that's my, you know, my services page. So please share this with three people that you think would really appreciate my services. That's it. And Molly might come back and say, Hey, you know, Eric, on your services page, I'm really confused by this. Like this is the first time I actually reading it now because I never, yeah, as I'm a friend of yours and I might have taken a quick peek before, but now that I'm actually wanting to share it or you're asking me to share it, I'm going to read it now. I'm going to be more, you know, serious about reading it. And on the services page, I think this section is kind of confusing. Could you, could you revise that section and let me know when you revise it and then I'll share it. You see how that works? So thank you. You're welcome. You're welcome. So, um, anyone else want to have a conversation about, you know, we could talk through anything that Marina, hi, great. Hi George. Hi everyone. Um, so just to, just to say, I know that there are, I'm imagining there might be a few people on the call that have not yet seen the website. Yes. Where you've like beautifully walked through all of the steps, all the potential questions. And even as a founding member, I found myself wanting to kind of go through that a couple of times. And so to just sort of rest in like, this is a new project, right? And you've put so much work into it and it's super exciting. And as with any new project, they're going to be, you know, there's a little, I even have a little confusion left. You know, so what, um, we're moving forward. It's cool. It's a simple model. And one of the things that I love about this so much is that I know that if, because I'm committed now to publishing a monthly newsletter, just for my supporters, it's going to have me thinking about every single month, what is the content that I'm committed to sharing? Um, and so like it, it's, I see a huge potential in popping into a new level of commitment to myself in that. Yeah. Um, because it's like this public declaration, right? Okay. We're putting a newsletter out. I need to give my supporters something awesome and easy to share. So I love that piece of like accountability to myself. I love that idea. Thank you for, for bringing that in. That's so true. You know, I sometimes, you know, forget that not everyone is already sending newsletters regularly, you know, to their audience, you know what I mean? Like, like for me, I different, this will be a different. That's right. This is, this will, so this will be a, this will be a unique newsletter just for your supporters. But, but what, but just to clarify, you don't have to create any new content just for your supporters. It can be something you've already written in the past. It could be a video you've already made in the past or whatever it is, you are simply asking them just to consider sharing this or, or one or more options that you try to keep it between one and three is probably best. It's so great because it key, I'll just say for myself, I'm writing a lot of content right now, but I'm like forgetting sometimes to make consistent offers. So very excited about that. That's what I mean. Would you, would you talk for a minute, two things? Um, I made a comment. I see another comment about possibly including a diagram at some point in this. And so, um, I have the curiosity about people who have brick and mortar businesses, um, and product. Could you just say a couple of words about that? Oh, okay. Yeah, absolutely. So that's a really good question. Uh, if someone is a local business and they really, they really just want local clients, right? Then I think their ABC network should be local, right? Because it makes no sense to have a supporter that's halfway around the world and knows nobody in my city or something like that. So you would, you would, you would really, uh, you know, um, enroll people as supporters who are, who are local to you and can, and can kind of grow the local network that way. Right. Okay. And as I think beyond that, even like those people that I know that are, that are our coaches, that are consultants, that are, do more of a geographically based business. That would be also true for them. Correct. Yes. Yes. Yes. Yeah. Okay. Yeah. Thank you for asking. Yeah. Thank you. Thanks. So, uh, I see a question here from Evelyn, uh, and Evelyn, if you want to, you can feel free to unmute and we can have a conversation to clarify everything. But Evelyn says, and this is, this is a question I'm bringing up because I think this is probably in the minds of several of you. I don't see how the referrals or members keep rolling in after the initial referral up and the enrollment of a person. Great. Okay. So Evelyn, um, uh, and you can, uh, you can, um, oh, there, there you are. Hi, Evelyn. Yeah, I'm here. Great. Thanks for, uh, thanks for unmuting and saying hi. So you want to give me a, do you want to give me a name, just give me a name, a random first name that someone, yeah, you may or may not, and, okay, great. Okay. So let's say, and, uh, let's say you've already referred somebody. So give me two names. Sorry. Okay. And in Betsy and in Betsy. Great. Perfect. So let's say you refer and your friend and you, um, like your advisor through ABC, your ABC advisor, uh, welcome gift or whatever they do is also intriguing for Anne, okay? You're an Anne. So great. Anne, join ABC through my advisor. You're done with the referral requirement ever. Okay. Now, now your advisor has a new member, Anne, but now let's talk about you. Now you, uh, you are now in a member and advisor too. And your friend Betsy is excited about ABC and joins ABC through you. Now you have one member. Right. Only now, now that Betsy is a member and she's joined ABC, she's read the guidelines. She's like, yep, this, this, I'm committed to doing this. Now Betsy is in your shoes too. She's going to refer someone to you, hopefully within two weeks. Right. Let's say, give me another name. Carol. Is Betsy's first referral, the first person she's recruiting into ABC, you might want, is Carol and, and Carol is intrigued by what you offer. So Carol is going to join ABC through you. So now I have two members. Now you have two members. You have Betsy and Carol and Carol as a new member, of course, this loves your stuff and, um, getting to know your stuff, loves your stuff and, and is going to recruit her first member and refer that person to you. Let's see. Diego, I don't know. Okay. Diego, right? Is Carol's referral in Diego goes to you. Okay. And now you have three supporters, Betsy, Carol and Diego. Okay. And now Diego's first person is also given to you or first, when I say first, it might not be the first, but, but Diego is also committed to referring one person to you. Okay. Oh, um, Elaine. Okay. Does that make sense now? Okay. So then, so it kind of, it builds more horizontally than horizontally. And it's, but each person, each of my members is building a horizontal. Yeah. Yeah. And of course, each member can enroll a hundred people if they want, but they're, they're still committed to referring one person, their advisor. So Elaine might refer 10 people to ABC, like enroll directly through her, but she's like, yeah, I'm still going to, I'm still going to refer somebody to Evelyn. And so she refers Fred, you know, to you, because out of her friends and colleagues, Fred is really needing what you offer. Mm hmm. Okay. And then Fred joins as my member. Then he refers. Everyone is doing refer one, enroll one or refer one, enroll a hundred. Yeah. I was thinking it was sort of building vertically down. So how does it, it's not, it's not a pyramid type thing where it's like, everyone, you enroll three people and they enroll three people and they enroll three people. But the only way that kind of, of course, I thought about that. And the only way that those pyramids work is that there needs to be payment multiple levels to, for the benefit to flow up. Right. Like, Oh, well, Evelyn, you enroll three people and they enroll three people. Well, now you have three members on the first level, nine members on the second level and everyone pays, you know, $10 or $20 to first level. And it's like, like there needs to be like eight levels or three levels or two levels of like payments. But ABC is not like that. They, there's no payment. First of all, right. Okay. And there's no, there's no payment. And, but what, what is, we're just simply supporting each other through a member newsletter once a month to keep in touch and say, Hey, you might want to share this. That's it. It's very simple. And the magic of, I call it magic because it's like, what if you, if everyone refers one enrolls one, your network keeps growing forever. No, you know, and the other thing I should say is that in terms of the requirement, you don't have to stay with your advisor forever also. I mean, you know, hopefully if you're intrigued by that person's skills and gifts, you'll want to be supporting them for a long time. But for some reason, if anybody needs to leave ABC, there's no, you know, just unsubscribe. The simplest way of leave ABC, you just unsubscribe from your advisor's newsletter and you're out. That's it. You're done. And how are those subscriptions managed? Do, do we do that? Or is it? So that's part of, you know, and you might say that's part of your business education. If you, you haven't gotten the experience of sending an email newsletter. Now you're going to learn. And the way to do that for free is through MailChimp. There might be others out there that do it for free, but MailChimp is very credible. They're a great service. I've used them since 2009 and MailChimp for free until you get up to 2000 subscribers on the newsletter. Once you have more than 2000 subscribers, you have to start paying for MailChimp. But by that point, it should be, you know, very reasonable that it's not, it's not expensive. So everyone needs to learn to set up an email newsletter, which I recommend you do anyway as a business owner, but now you'll learn. Yeah, now you'll learn how to do that. It's cool. Super, that helped a lot. Thank you. You're welcome. Thanks for asking. Great. And Sarah, I hopefully, hopefully I've just answered your and please, Sarah, I know you had a couple of questions. So if you want to unmute, do you feel free to do that if you're in a place where you can. And but Sarah says it's a theory like pyramid selling. So hopefully now, you know, it's not really a pyramid. It's more like a growing, growing, you know, level of supporters just on the first, the first generation. It just keeps growing. So that's the idea. Okay. And Lowell, thanks for your question. Lowell says, how do you pick advisors? When I looked at the link you provided, there seem to be only seven advisors. And right now there are only seven, but there will be more as more people enroll in ABC and add their, add their paragraphs there. So one, two, three, four, five, six, seven. Yeah. And there are two men and five women right now. And, you know, we'll see how that mix continues to grow. And Lowell says, can you explain how the advisors tie in with you? There seems to be self-help professionals, not especially business-minded people, people that will help you with your business strategies. Okay. So, you know, I, the advisors who joined are enrolling with me directly because they're, they're already my clients. So I am trying to give them some support by just, I'm basically limiting myself. I'm not going to enroll anybody else into ABC, except those who are already existing clients. And so I'm trying to help promote my own clients right now that you can join ABC through them. But starting later in the year, I will open it up so people can join ABC through me directly. But it, you know, hopefully as you read through the the current advisor, somebody there will, will intrigue you and you will genuinely want to actually receive their, their skills and maybe even their services. So, okay. Sarah, thank you for asking. Great. So Sarah says, you know, regarding the ethos of authentic selling, authentic business, how, how are we filtering the ABC members? How are we monitoring those who enroll? Great question. You know, everybody who's interested in ABC is asked to read the guidelines first. And so the guidelines talk about the principles of authentic business that talk about net caring. So hopefully everybody, I think just through our own personal enrollment recruitment, we naturally are going to, to want to, you know, bring someone in who, who shares our values, I think, and who shares the values of building business from caring instead of from, you know, just money driven nature only. So hopefully that, that's a natural filter, you know, the website, the guidelines and also your own personal connections. Any other questions? Anything else? Like I hope you can leave this call being much clearer about the process, excited about it. So I have a question for you. If you're not excited about this right now, why? And please be brutally honest with me. Oh, I'm not excited because it's too close to MLMs or Pyramid stuff. Okay. Well, let's talk about that. Right. Or I'm not excited because I can't, I don't know how to send a member newsletter. I don't know the technology of that. It seems like a lot of work. Let's talk about, I don't know if those are concerns or not. But, but, but yeah, any, any concern, anything that you're not excited by, let's talk about it. Okay. So, Eric says, is there a spreadsheet to track everything? Thanks for asking. So I hope that it will be simple enough where you don't need a spreadsheet. And let me explain why. When you create your own member supporter newsletter, that is your spreadsheet. You don't have to have an extra place to track things. So let's say you use Mailchimp and your supporters are subscribing to your member newsletter through Mailchimp. Well, thankfully, Mailchimp is pretty sophisticated these days. Even the free version, you can add more information to each subscriber, supporter. You can add, you know, any additional fields you want to, and you can keep track that way. So you really only need to track your own supporters. So in the first year, if you only refer one in row one and everyone does the same thing, then you only have 24 supporters in the first year. So you probably know them by name. Second year, you'll have 48, you know, third year, you have 72. Now, if you want to speed things up, like I said, you can enroll more people and then your network will grow faster. And so Eric, is that helpful? Or tell me where you're seeing, where you might need more tracking like a spreadsheet. So Eddie says, this sounds great. I'm hesitating because people interested in my work are not necessarily business owners themselves or service-based business owners. So I might not know who to enroll. That's a really good, that's a really good point. That's a really legitimate point. So, you know, it does, you know, I think, I think I realized I made a mistake in describing one part of this, which is the people you enroll don't have to be business owners, but they need to be somebody who wants to spread some kind of message in the world. It could be nonprofits even, or it could just simply be hobby bloggers or Instagram influencers. Or anybody who says, I've got some message I want to kind of share in the world and, you know, I just want once a month to have a group of people that I can say, hey, can you please share this? Can you please share this Instagram image? Could you please share this blog post we've written about our nonprofit? Or could you please share this video I made? It's just a hobby and I really like it and I hope more people see it. I hope it goes viral. So it doesn't have to be a business owner. It could just be somebody who has a blog or an Instagram or social media or they're just like, they're just they're an activist and they want to share the message or something, you know, and they care about a cause and they just want it every month. They want that message to go out there even more. Could be that. So let's see here. Prem says, if your business is based around writing, the idea of a newsletter can be a bit daunting. How do you decide what to put in your newsletter? Would it just be your latest writing? Thank you for asking. I'm so glad you asked. So the whole idea of a monthly supported newsletter that you send is to keep it as simple as possible. I don't I'm not going to write anything new for my supporters. OK, I'm just going to take what I've already written in the past. So it doesn't even have to be something I wrote this month. It could be something I wrote a year ago. Doesn't matter, you know. And like I said, keep your member newsletter as simple as possible for your sake, but also for your members' sake, OK, for your supporters' sake. So you can literally be on newsletters as hate supporters. Happy July. Hope you're doing great. Here is the one thing that I would love for you to share this month. Here's one link to blog post I wrote five years ago. And but I thought it was pretty cool. I hope more people read it. I'll see you next month. So how long does it take you to write that newsletter? Five minutes. You just have to have a link that you want you want them to share. Or, you know, yeah, so I hope. Yeah, so Eddie says, yeah, it doesn't have to be potential clients of mine. They're just supportive. They're just supportive of my message. Absolutely. Yeah. So that helps anyone else. Any anything else like as you leave this call, are you excited about ABC or excited to to, you know, enroll people yourself? If not, why not? What where is your confusion or your your hesitation? Or any other any other a hot if you had a hot moment, like through this call, like, OK, like what was what became clear to you that wasn't clear before you before you joined? I'd love to hear from anybody as well. And feel free to unmute and share at this point. And those who are watching this, comment below the video and I'll answer as soon as I can. Hi, George. Hi, great. Marina. Hi. Just one of the very last things you said, what kind of opened a lot of things up for me, recognizing that it could be anybody who is passionate about any message they're interested in sharing. And so whether they need my work or not, because we all have so many people who believe in the power of our work, but don't actively need it or need it right now. And so to to link up in that way and realize that that that that gives them their platform for that's a nonprofit that they're so passionate about or whatever happens to be. Yeah. Yeah, exactly. Yeah, I appreciate it. Yeah, like somebody might say, well, I don't have a business, but I'm really passionate about helping to solve the climate crisis. I'm really passionate about the climate crisis. So every month, I'm going to be sharing some YouTube video that I saw that's really powerful and that or some blog post I read that's really like, like, and I want my supporters to be reminded every month about the climate crisis, like I want them to share something. That's that's my whole thing. And so that's what I'm going to do. And of course, you can change your message over time too. So, you know, maybe maybe now you want to focus on the climate crisis for a year and next year you want to focus on animal welfare. Great. You know, that'll be your thing. And in your supporters may choose to join you or to leave. And that's fine too. And just be open to to to the, you know, to the ebb and flow of things. But if you keep in touch with the supporters, it's likely that it was going to keep growing. So that's the idea. So so really ABC is really just it's a it's a structured way for you to grow and thank you for bringing that word platform. It's a structured way to grow your platform, whatever message you're passionate to share. And for most of us, it's related to our business. OK, but whatever message you're passionate to share, it'll it'll help you grow that platform. So. Yeah. Yeah. And yes, Shretta. Hi. Hi, hi, everyone. Hi. Yeah. Thank you so much for creating this. I've been excited since you put it out. I think my block has been at which I think that clarified on this call was around the messaging. And part of it is when I would have been sharing it with select few people in my network, so I think would be wonderful and are genuinely caring and sharing types. I couldn't explain it to them because I didn't really understand it myself fully or confidently. So I was like, well, I'm learning to but this we value these things. So just, you know, come on and join the call and learn more about it like I am. I think the other part that will be important especially as entrepreneurs, just like so there's so much undoing and unlearning happening because when we think about authentic business or network, it's still in like client mode. So like once we're clarifying now, OK, you can just be supportive of a cause or a message that you don't have the pressure, right? Like the pressure of like, oh, my God, it's like this trans-actional energy that often can get it's very subtle, I feel. But because a lot of us are marinated in that, yes, who it takes some time to undo that because something that a thought that might come up from like somebody who I introduced, it's like, what do I have to do? Or like, do I am I obliged to like have to have to refer somebody? You know, it's just this the culture of referring even. Yeah, yeah, that's right. Thank you. I really appreciate that, which is so this is why it's so important to kind of express your any kind of concerns or any hesitation, like the first time you're hearing about this, because when you express these things, because I'm I have a lot, you know, whoever is explaining ABC. I mean, we all have lots of blind spots because we already understand some things and we assume other people understand it too. But that's not necessarily the case. So I have I have a lot of blind spots, I'm sure, describing this thing. So when you raise these concerns and hesitations, I'm like, oh, yeah, now I understand we got to explain that better. We got to, you know, we got to phrase it in a different way. Maybe we shouldn't call it refer or enroll. You know, maybe we should call it something else. And thankfully, with all of us ABC members, advisors, we can. I'm sure in 2020, when we describe this, it's going to be much, hopefully much more refined and like more exciting than the way I'm, you know, halteringly describing it now, you know. So but yes, it is it is it is thank you for saying it's not it's not transactional thing. It's not like, OK, well, I got to, you know, have to buy into something or sign it for something. It's just, hey, I believe in Stratus work. I really like her work. I really like her work. So I'm going to sign up and support her every month. You're going to share something. And of course, over time is as they become your advocates, that's the idea is like they're they're becoming your advocates over time. They're going to become better advocates for you. And some advocates will say, you know what, because they're your advocates, you're like on top of mine for them every month. And so at some point, like they're just talking with their friends, like in their friends, somebody says, oh, I'm I just, you know, just I'm pregnant and I need I wish that there was some holistic support from my pregnancy. Oh, my gosh, what the first person who comes to mind immediately, you know, because I'm getting her. I'm one of her supporters, you know, or they don't. However they want to call it. Yeah. And I think you bring up another point of this phrase of over time because I think, you know, I haven't been to the new website yet, but I think maybe just lifting that up, that it's a natural process of when that enrollment or the supportive, the process of it's not like, oh, in one month, you have to do kind of, yeah. So it's not, I think that's the thing for also like that came up for me initially too, is like, OK, do I have the capacity or bandwidth right now to be able to do this, even if it's one person or whatnot, you know, because that's some of the conditioning that I'm still undoing, right? And I hear you. I hear you. So I feel maybe lifting, if it's not already lifted up, that it's over time and that it's not like in a month, you have to be doing this, you know, or right, except some of the pressure some people might be feel because most solopreneurs, entrepreneurs, we have, we're already overwhelmed or have long to do less. So yeah, that's a good point. On the other hand, I do I do want there to be not pressure, but some kind of, you know, there's a four week checklist. You know, we're not going to there's no public shaming if you don't follow the checklist in four weeks or whatever. But there's just, hey, you know, let's let's make it a game. Like, hey, let me see if I can do this in the first week. You know, and so hopefully you enroll somebody, you can you can. Yes, each of us will will advise that person and hopefully make it more of a game, make it more fun, make it more like encouraging rather than, oh, my God, you haven't referred someone to me yet. It's been two weeks. No, so nothing like that. Yeah. Thank you so much. Yeah, you're welcome. Thank you. And Sue, hello, Sue. Sue says if I if a supporter I bring in leaves, do I have to replace her? That's a great question. So particularly if you refer someone to your advisor and eventually that person leaves ABC. No, you don't you don't have to. There's no requirement to, you know, you've you've done your your best to refer somebody and you don't have to replace that person. Now, hopefully you refer someone to that person and then hopefully before they leave, they would have referred somebody already. And so that their the network can keep growing. Their advisors network can keep growing. But, you know, there's no requirement. And, you know, everyone is everyone, ultimately, is responsible for the growth of their own network. So, you know, if if if someone referred someone, if one of your supporters referred someone to you and they they're not continuing the ABC process, well, that means it's up to you to find somebody else who's going to, you know, be excited about this and see the vision and continue on. And like I said, you know, once you actually get going, I'm assuming that you'll kind of really experience it in your bones. You know, oh my I can really see how this works. And I'm excited about it. And it's really simple. Yes. The Marina just chatted regarding how much work is involved. You know, really the short term activity is is is the work. So it's setting up the newsletter. You know, you might have you might want a web page on your website that talks about ABC. It's totally up to you. If you don't want to set up a web page. Second question, though, George. My question is, yeah, Sue, yes. Hi. Yeah. So I am not a fan of multi-level marketing or. Yeah. Pyramids. But I see why I can see why it's built in that it's, you know, to grow it because if people do leave, it's good. It might be challenging to get. That that exponential benefit, you know, that makes sense. Yeah. Oh, sure. Sure. Yeah. And that's that's part of that's part of the reason why I didn't even mention this yet. There is a Facebook group, ABC, authentic business community, a Facebook group that all members are invited to join, which will be providing tips, encouragement, inspiration, case studies. There might be some exclusive offers in there. That's that's part of how I am able to be financially supported in this is I'm not taking any membership fees, but over time I may have some sponsors for the overall ABC community. So, you know, hey, this month or this week, I don't know, our sponsor is so-and-so. Please go ahead and I encourage you to support them. So that might happen. But there's there's the ABC Facebook group and then there's the ABC official newsletter. And there will be tips and encouragement there to help help everybody, you know, maintain their supporter base, grow their network, et cetera. But does that help, Sue? Yeah, thanks. And so Caroline says, so boil it down after the initial refer and enroll. It's simply one share and one newsletter a month. Yes. And I guess that newsletter can sound scary to some people. So it's one email a month, really, to your supporters as one share, meaning you're sharing one thing from your advisor every month. And you'll be triggered to get to send out your newsletter when you receive your your advisor's newsletter. That hopefully that'll be your reminder. Oh, yeah, I just got my advisor's supporter newsletter a month. Have I sent mine this month? Oh, yeah, I haven't sent mine. Let me go ahead and do that, too. You know, and so, oh, yeah, I want to share this thing from Sue. Yeah, this, you know, this thing looks really cool. I'm going to share it. OK, now my turn to share with my supporters. This is the one thing I want them to share this month. That's it. So that just keeps going. And Sarah, yes, please, please, let me bring you on here. Let me find you. OK, hold on. Hi, Sarah. Hi. Hi, there. Um, Joe, this might be a really basic question. Oh, no, no, all questions are welcome. I'm trying to draw. I'm trying to draw the format. Yes. Yes. Here's my mind thinking. So you're talking about this today. So we're aware of the first line of people for us to. Enroll with. Right. So then we invite somebody to enroll with the original person again. Yes, your advisor. Yes. So then what builds the awareness around the second level? So imagine you've got your first level of people. So if we then we're the second level. So how's the awareness to the second level of people? Okay. Yeah. Thank you for asking. No, and this is great. So you're really, you're trying to think of it in terms of the entire membership base of ABC, you know, like every, I really invite you just to think about your own network. Okay. Because then it gets really, really clear because it doesn't matter the entire sort of organizational structure of everyone who's ever been part of ABC. That doesn't matter. It only matters that you have a growing supporter base. And you don't have to care about levels or anything because it's very simple. You have an advisor. That's it. And then you have supporters. Those are the only two so-called levels you ever have to. So where have the supporters come from? Is that the person that I've. No, it's the person you enroll because because your commitment is to refer one and enroll one. Oh, okay. Right. That makes sense. So you're referring somebody to your advisor who's going to join ABC. Yeah. That's your refer, that's your one requirement, one referral requirement. That's it. Yeah. And then you're enrolling somebody else to join ABC with you. Right. I say. Yeah. So essentially ABC members, advisors are the, the suggestion to make the system really work for every work for you. It doesn't, doesn't matter by anybody else to make it work for you. You are recruiting two people. Yes. That makes sense. You're recruiting two people, one person you're referring to your advisor and one person you're enrolling yourself. So, so then the person you're enrolling yourself. You're referring somebody to you. Right. Does that make sense? Kind of. We can use names. Let's actually use. I feel like I'm stupid. No, no, no, you're not. You're not. You're the, I have been part of these kinds of organizational structures before. So it's been for years. I've been part of this kind of thing. So it's very clear to me. This is why it's really helpful to explain it to somebody who has a chain. Yeah. I think that's my problem. So, so, Yes. Hi, I suggest I chatted it in, but can we actually do a role play with people on this call? Okay. Yeah. Because I know when you're asking people to name names in their network. Yeah, it's not as clear. We're all physically here. And that's a really good point. Okay. All right. So, so, so let's, so, Sarah, first of all, are you clear about the person you're referring to your advisor? That's clear, right? Yeah. Okay. That's clear. You're, you're, you're recruiting someone to join ABC, but they're joining to, they're joining with your advisor. Yeah. Okay. So that's clear. So now let's talk about your own network and how that grows. So let's say that Shweta, thank you. Shweta is going to join ABC through you. Let's say, I mean, you know, let's, for example, I think Shweta has already joined ABC, but let's say Shweta was joining ABC through you. Yeah. Okay. And just for the sake of the recording, I'm going to just put everybody on, on video if that's okay. Those of you who are on, on camera are being shown. So hello, hello. So let's say that Shweta is joining ABC through Sarah, through Sarah, Sarah wave your hand. And, and now Sarah, you have one supporter. Right. Okay. You have Shweta. Now Shweta has a friend Lowell who, and Lowell say hello and wave your hand. All right. Lowell is like, Shweta's friend Lowell, you know, she talks to, she talks to Lowell about ABC. Lowell was like, Oh yeah, that's a great idea. That's a cool. I want to grow my supporter base too. And Lowell happens to be interested in your services. I mean, somebody who would be interested in your services, Sarah. Okay. Or in your gifts and in your ongoing, you know, supporting your business. So, so Lowell says, great, I'll join, I'll join ABC through Sarah. Does that make sense? Yeah. Because Shweta is one requirement, referring somebody is referring Lowell to you. Okay. Got it. So now you've got, how many members did you see that moment? Yes. Yes. I was like, yes, I see now. So now you've got two members. You've got Shweta and Lowell. Yes. And guess what Lowell is going to do. And I don't know if Lowell, if I'm pronouncing your name correctly. We, okay. Okay. So Lowell is going to now refer Lisbeth. Lisbeth, say hello, wave your hand. Yes. Lowell is going to refer Lisbeth. Who is going to be interested in Sarah's things to make Lowell is going to make sure somebody that he knows is interested in, in Sarah's services or at least interested in Sarah's content anyway. And Lisbeth happens to be. So Lisbeth says, great, I'm enjoying to be see through Sarah. Yeah. Lowell has finished his referral requirement. And now Sarah, you have three members Shweta, Lowell and Lisbeth. So the content sharing element. Did you say that was once a month? Once a month. So then once a month, you've got these people's personal emails and you say, Hey, this is what I've created this month. Can you share this to your email list? They don't have to share it with their email list. They could share it on social media. They could share it wherever they feel comfortable. That's important. Yes. Yeah. So they could just share it on Facebook if they're comfortable with that. Or if they're on Twitter or they, if, or, or maybe, maybe they're like, you know what? Lisbeth decides to share it on Facebook. Shweta decides to share it on Instagram. And, and Lowell says, you know, actually I've got three, three people that I want to send this to. I mean, for me, why it's important, you know, for us, it's a wonderful thing that you've created and an idea, but we have to really fully understand the elements of it. Yeah. To then explain it to other people because if, if you don't get it, then. Yeah. Hopefully, hopefully the website will help, you know, I mean, I've had a quick look at that. So, so, you know, if you don't understand anything, you just send people to the ABC website and say, Hey, if you have any questions from this, please email me. And if I don't understand, I'll ask my advisor. I see. Yes. So hopefully the website will become better and better and better. There'll be diagrams and all these videos and whatever. So that it'll be one stop shop where you just send people and the website doesn't have any contact information purposefully because the visitor of the website should be contacting whoever referred them to the website. Yeah. I've just got another question. Yes. Yes. So obviously if I've got content once a month, hasn't everybody else got content once a month? Uh huh. Sure. So what's the question or what? So it could be a lot of content. Uh, you know what I mean? No content. Yeah. But no, you're only sharing your advisors. Oh, okay. So my stream, the stream of people in that. So you're only sharing whoever your advisor is, let's say, you know, let's say, um, um, that, uh, captain was your advisor and then you're only sharing and captain say hello. So you're, you're only sharing captain's thing once a month. Right. And you can share it wherever you can share it on your Facebook page. You can share it on your Twitter, where, where, or LinkedIn, wherever you share in one person's stuff, only sharing one person's thing. So we need to make sure that the person that we are joining with that you actually would want to share their stuff. Yes. And it's not conflicting with your own business. That's right. That's right. That's, of course, yes. And so it's got to be something that's either it's complimentary or just you have a personal interest in it. And also that it'd be interest to your audience. Right. Yes. That's a, that's a, that's, that's helpful. Right. Because otherwise you're sharing something that you have a personal interest, but you don't think any of your friends or your colleagues have any interest in it. Yes. That, you know, yeah. That's a, that's a good point. I mean, I think, but the thing is you don't really know what your audience is interested in. No. And it doesn't have to be shared on your Facebook business page either. It could be shared to your personal profile. It could be shared, something you share to your Facebook friends. Yeah. Right. So, um, I have a question, George. So in this example, um, I, I finished my referral requirement because I recommend, uh, I connected with Lowell and Lowell, uh, advisor is, um, Sarah. So what, so I finished the requirement for referral. How about an enrollment? Yeah. Then, then you can enroll as many people as you want for yourself. So. So Lowell wouldn't be an enrollment. No. No. Lowell will be Sarah's enrollment. Right. Cause you referred Lowell, you referred Lowell to Sarah. So Sarah is enrolling Lowell. Right. The first, the, your network begins to grow in the beginning. When you make that ref enrollment yourself, that one person. Got it. Okay. And then they are the seed that begins. Now you can enroll 10 people if you want. It's up to you. But if you just, even if you enroll one person and they are following the ABC guidelines and they're going to refer people to you. Got it. Okay. All right. Okay. Cool. Thank you. You're welcome. I just, I just thought of something else quickly. Yes. So the person we enroll. Do we need to sort of think, okay. So this has to be the sort of person. That is going to be able to bring other people in. The right. Well, I think, I think when you, when you share the website, the ABC website, you share it with, with let's say 10 of your potential friend, 10 of your friends who are potentially interested in growing their own message, growing their platform. Yes. Yes. When they read the ABC website, they're going to see the whole process. Yes. And so if they can't imagine themselves doing that. Yeah. They're already going to be automatically, they're going to filter themselves out. Yes. You see what I mean. So let the ABC website do the job for you. Yeah. I mean, it just sounds, it sounds great. Yeah. Yeah. Just working out the mechanics of it. Yeah, exactly. And I think once you have an advisor in your, in your, in your, in your, a supporter yourself, you'll start to see how the mechanics work. Yeah. You know. Yeah. Oh, and lol has a couple of questions. So thank you. Lol says, um, what have you realized you're marketing to the wrong group? For example, those people in your community aren't really interested in your work. It's not going in the direction you like you start over. Okay. So hopefully somebody won't join ABC through you unless they're interested in your, your work, because they would have looked at your website or whatever you offer to them. Uh, and they'll say, you know, well part of the ABC website says, please don't only join ABC. If you're genuinely interested in your advisor's work. So hopefully the website will clarify that for them. So, so low, no one's going to, you know, Sandy, you're not going to join your ABC supporter base. She's joining because they're actually interested in your work. You know, she's interested in your content or, you know, in supporting your, your work. You know, does that make sense? So she's only joining because she's interested in your work. So, so then your, your supportive base grows that way. You know. Um, and then, um, Uh, and, but if, if, if in some reason, you know, your supportive base grows cold in the distant future, uh, you can always enroll another person to ABC and, you know, who's supportive of your work and you can continue growing that way. So, um, and Lois says, does your advisor prompt you on how to keep, keep on track with this? Yes. So your advisor, uh, we'll, we'll send you the four week checklist as a new member. It's on the way BC website. And, uh, now he or she will say, Hey, do you have any questions about this? You know, let me know. If I don't know, I'll ask my advisor. Um, so, and then, you know, if, if after two weeks, you know, you haven't taken any action, I'm sure your advisor was, Hey, Lo, just checking in. And, and I want to see if you have any questions, you have any concerns, anything that's difficult for you. Let's, uh, see if we can figure it out together. You know, it's like, Oh, um, maybe your advisor will say, Hey, Lo, uh, first step, maybe you should look at your Facebook friends list and see, you could write down the names of 10 of your Facebook friends. Who might be interested in growing their platform. Oh yeah, I haven't done that yet. Great. I'll do that. You know, so your advisor will kind of coach you into, into, into doing this. So. Okay. I, um, I want to make sure I don't go over too long because the many of you have been patiently waiting for this call to end. Uh, Sharon, did you have, yeah, go ahead. Final. Oh no. Okay. Great. Um, so thank you so much for being part of this launch webinar Q and a call. I hope this has been helpful for you to understand this better. Uh, if, if, you know, if you're interested in, in signing up, please, of course, talk to the person who referred you and, uh, join ABC through them. And if you, if you would like to, and, uh, if you don't know who to join ABC through, there is the list of advisors to check out. It's authenticbusiness.community. It's not.com. It's dot community. So authenticbusiness.community slash advisors, make sure it's all lowercase authenticbusiness.community slash advisors, and I'll give you a list of advisors that you could join ABC with. Okay. Thank you. Any other questions, comment below the video or ask your advisor and I will see you in a future ABC call. All right, everybody. Thanks. Bye for now. Bye.