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Direct Mail Simplified Part 1 : Design Great Mail

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Published on Jun 22, 2017

Join Trish Witkowski, for the first of a series of three webinars that will take you on a journey through the process of creating effective mail campaigns.

Great mail is not made on a whim. So, what's your strategy? There are limitless ways to approach a direct mail campaign and endless opportunities for creativity and variety. However, you will be faced with a slew of important decisions that will make, or break, the campaign’s success—decisions that cannot be taken lightly.

From the mailing list to the message to the form it takes, direct mail must strike a delicate balance, creating a package that can pique interest and ultimately drive response.

Learn how to:

■ Define, acquire and segment your audience
■ Craft the message and position the offer
■ Utilize engagement techniques that will get your mail noticed
■ Leverage technology with mail
■ Consider green mail strategies

BONUS! Courtesy of AccuZIP get a FREE copy of Trish Witkowski’s “Design Great Mail” companion book (a $30 value).

Get your copy here: https://goo.gl/PJzN9i

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Trish Witkowski is a dynamic speaker, a YouTube sensation, and a direct marketing maven. Over the last decade, Trish has built software tools, written books and grown a rabid fan base for her YouTube channel. She has been a brand ambassador for HP, and inspired marketing teams at American Express, USPS, ADT and Lowe's. Today, Trish travels the world, leveraging her work with big brands and loyal fans to teach marketers and sales leaders how to gain an advantage and turn soft sales into cold, hard cash.

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    • Standard YouTube License

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