 Hey guys Matt Beck from freesaloneducation.com and I'm gonna walk you through how to either Intensify a red color make it brighter or how to deepen it There's a lot of easy ways to do this a lot of people look at intensifiers Maybe your color line has one some kind of color shot or some Intensifier within the color maybe that you can drop in but so I wanted to help you understand what you're doing and why you're doing it So let's say that we have our red color. We're gonna use Play-Doh here It's just the easiest way to break it down We have our primary colors red blue and yellow. So we have our red color Let's say that's a medium red maybe like a 6r and what I want to do is I want to intensify I want to make it brighter Normally our first thought is I'm gonna add more red to it. I'm gonna maybe I have a 6r now I'm gonna go 6r r or I'm gonna add more red shots to it or something like that But that's not gonna help brighten your tone. So basically this is what you're initially doing Let's say I have our red color already and I take some red shots and I add it to my color Well, I mix that in I put it on the hair It's not gonna brighten it because you're adding red to red. Just you still have red, right? So that's the first thing second thing is if I want to brighten it I want to move up on the color wheel. So let's look at orange tones yellow tones I don't want to add equal parts red and yellow because what's that gonna make it's gonna make orange But what I want to do is just add a little bit to it So maybe adding just a little bit of a gold tone to your color formula We're adding an orange tone to your color formula just to brighten up your red a little bit and have it appear brighter As soon as I add that little bit of yellow to this To the Play-Doh the tone overall brightens up. So hopefully you guys can kind of see this but Try it at home visually. This is a pretty easy thing to do We pick up the Play-Doh at staples So it's simple and you can mess around with different different colors Neutralizing and doing different things like that But hopefully you can see there's a little bit of a difference and brightening up your color Now if I want to deepen the tone I just add a little bit of a blue base or maybe a green base something deeper on the color wheel and Or a violet tone and that's gonna overall make the color appear deeper. So if I'm trying to show depth within a haircut There's something like that shadows within the hairstyle Then I would add a little bit of blue to the red tone and just depending what the guests wants if they want that brighter tone They want to see a that fire engine red the only way they're gonna create that is adding more brightness to our color So I hope that this is an easy way for you guys to remember this to break it down Pick up some Play-Doh have fun with it try neutralizing color try doing different things And I think you'll you'll have fun with the results This is something I learned a long time ago, and it's helped me really understand how hair color works So hope this helps you guys check us out free salon education calm Make sure you subscribe to us on YouTube. So you get all the updates on everything that we're doing All right guys, we'll see you