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MSBC 2014: Breakout Session- Generating Revenue in Today's Sport Business World

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Published on Sep 22, 2015

What is the key to generating revenue for sports teams and entities in the current sport business environment? From traditional revenue streams to new and creative practices, what will future managers need to do in order to stay on top?

Ahmad Nassar, EVP and General Counsel, NFL Players Incorporated
Dan Singer, Senior Parter, McKinsey & Company
Richard Haddad, VP and General Counsel, Palace Sport and Entertainment
George Veras, EVP, CRO and Executive Producer, NFL Pro Football Hall of Fame

Moderated by Judith Grand Long, Associate Professor of Sport Management at University of Michigan and Co-Director of the Michigan Center for Sport Management

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