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Published on Sep 22, 2015
What is the key to generating revenue for sports teams and entities in the current sport business environment? From traditional revenue streams to new and creative practices, what will future managers need to do in order to stay on top?
Ahmad Nassar, EVP and General Counsel, NFL Players Incorporated Dan Singer, Senior Parter, McKinsey & Company Richard Haddad, VP and General Counsel, Palace Sport and Entertainment George Veras, EVP, CRO and Executive Producer, NFL Pro Football Hall of Fame
Moderated by Judith Grand Long, Associate Professor of Sport Management at University of Michigan and Co-Director of the Michigan Center for Sport Management