 Hey how's it going? In this video I want to talk about one exercise that you can do to kind of instantly make your ads profitable. Okay I know this sounds a bit crazy but and stuff but like people don't do this and they don't take the time to do this which I think is super important and a lot of people don't talk about it because people talk about ads, people talk about numbers and stuff but they don't understand that you're selling to human beings. So you got to think like the human being that you're selling to. Okay so I just want to show you this very very simple example right here and then that you think about it from your perspective from your business as well and then just implement it because if you really think about it I think it will give you a lot more clarity into your customers. Okay so give me just give me one second okay. So if you see on the screen here this example is just it's literally just defining who you're selling to and you'd be surprised on how many people don't even know who they're selling to. Okay so like after I realized this and I actually implemented this across like different accounts and stuff it felt like a superpower because I can see through walls I know it's a bit crazy to say but everyone is huddled into the ads game. Everyone's huddled into business manager. I'm not into business manager you know. You got to see things from a macro point of view. Okay so let me talk about what I do right. So I always start from okay I analyze the data from okay I go into business manager and then I see okay what are the highest purchase conversion value audiences right. So for example be it male 18 to 35 living in certain geography and stuff and then I know that is a certain type of stereotype customer persona. Okay and then I determine who those people are. Okay so let me just pull up an example product right here. So I just randomly search the Amazon for this kitchen niche sorry this camping tent thing. Okay so let me try to define who it is. Okay so I know from the product description for example right that these guys they don't like the water coming in. So in my mind it's like people who like comfort while tenting. Okay and so if you just define it for example if I see that for example in Facebook that my most profitable audience segment is men and they are like working adults right. So I can stereotype and then the copyrighting and the messaging is turning towards that. Okay so who am I selling to for example I'm selling to 28 to 40 for the old men for example and then they have families right and then they have they like to get outside on the weekends. Okay and then also what are they afraid of what problems do they face. Okay they are often often in the office right they don't get fresh air they would love to get away from work sometime. Okay so can you see off the bed right I understand okay who they are what are they afraid of what do they want right what do they want probably they want family time right and they want to spend it outdoors right so they definitely want to buy this tent. Okay so after defining the customer persona right then what you want to do is put all of this messaging into the product page and the copy okay so be it on the ads be it in the video be it on the actual product page where the conversion happens as well you want to put all of this stuff inside. Okay so for example the pain point could be you are like always stressing in the office stressing in the office right and then with this as well right you're always like a working and never outside right it's time to get outside right it's time to relax a bit right get some fresh air then how about a camping trip outdoors camping trip outdoors okay then you will obviously like frame this as benefits right so like the benefits of getting this tent specifically is that you you hit leaving the house and it's really uncomfortable right to get outside to get outdoors but outdoors with this tent right here you are able to for example go camping go camping but you just have the the comforts of a hotel but outdoors right so you frame it as this you understand that the pain point is that hey they want to get off the office they want to get out of work right but then they also don't like uncomfortable situations because they are privileged or whatever right and then you take that pain point stuff and then you push it through and sell sell people on the fact that that this this tent right here is it's like it's as comfortable as a hotel outdoors does that make sense so can you see here like i just took like two minutes it's just off the top of my head right but like you just define who you're selling to and you understand what they want right so this guy he really understand he really wants getting out of his he wants comfort he wants to spend time with his family and it's inhibiting that but this product right here the the the angle that you're selling it for selling it to is that it's going to provide a massive comfort for the family are doing that they're camping holiday which is what he wants so i i'm not so sure whether you understand what i mean but hopefully it does uh it's just kind of thinking about how to position your the angle and i really defining who you are selling to because a lot of people in their heads they they think they they know it but then when they write it down they they don't really know right and then you're hitting different the the wrong pain points and then you can't sell and then you're like okay my ads are not profitable oh my goodness you get what i mean so you gotta step back sometimes for and then like from the data itself go and figure out who is it who is resonating with your message and then just sell them more of that okay so hopefully that that gives you perspective on what to do when your ads are not profitable okay if you have any questions please put them down in the comment section below and let me know so because i always use those questions and then create videos for you guys yeah so this was one of the questions that that i got uh yeah okay hopefully this makes sense to you hopefully just go and implement it and yeah thanks for your time