 like there's funnels for everything else. That is your athlete funnel. You can create your own athlete funnel, okay? So a couple of things. Easiest way to make money, because you can do, you can charge, I've seen upwards to $45 for a 30 minute lesson, which can be pretty nuts, okay? And you can crank those out, do two lessons, that's $90 an hour, that's some good money, $90 an hour. You can make more doing other things, but just straight swim lessons. You don't have to do them either. You can have younger kids do them and other people do them, and you can be in charge of setting them up. You don't have to do them personally. You can do ones personally and charge more, which I would do, charge a lot more, because you're the expert.