 What is going on guys? Welcome to a new video. So today then I'm going to show you how to create high converting product pages for your Shopify stores So when it comes to e-commerce then a lot of people think that Facebook ads is like the be all and end all and while Facebook ads are very Very important. They only kind of like get the customer halfway there So the job of your Facebook ads then is to entice people get people to click on your ad and Ultimately, then go to your product page and then once they're there It's the job of your product page to turn those visitors into customers So today I'm just going to take you through then step by step how I create those product pages for my stores But before we get into it as always I am giving away a free one-to-one Consultation call with me on this video All you've got to do then to enter the raffle is simply like the video and leave a comment down below And if you commented on my previous video then make sure to stay tuned to the end of this one Where the winner will be announced and that means sitting guys without any further ado Thank you for tuning in. I hope you enjoyed the video and let's get straight into it. What's going on there guys? So welcome to my computer here. We are we're going to be important this product then into Shopify using Oberlo purely because most people watching these videos then are using the kind of typical process of Finding products on Aliexpress and putting them into Shopify using Oberlo So this is the process we're going to go through and this is the product that we're gonna be going through today Literally everything from start to finish until the end of the process then where we have something that looks pretty decent Along these kind of lines So to start the video off then obviously we have the title of the product now This is an old store. So there's a few things I do differently Which we're going to be talking about in this video and the number one thing then is the title. So You'll see a lot of people use the Aliexpress title that comes with the products, which I don't recommend I actually recommend coming up with a unique title that kind of makes you own that product So it makes your store and your brand actually Own the product so it makes that product your own basically what you want to do is name it something that's so So that when somebody comes onto your store and copies the title of the products and goes to search for it in Google They're not going to find that exact same product for sale elsewhere So let's just say for example then for this video that our store is called travel wise So we're selling kind of like traveling gadgets things along those lines. We can name this something like the Travel wise Solar sticky charger So people who read it then know exactly I've missed the word wise know exactly what it is and what it does and Hopefully then if we've done our job correctly when we go and search for it on Google Let's have a look at images then hopefully the same products won't come up So just having a quick look through at some of these then you can see that I don't think the same square one is here anywhere Which is always a good thing and you want to check this against Amazon and eBay as well And that's one of the tactics you can do then so make sure That because it's a popular question that people ask like how do we compete with Amazon? How do we compete with eBay and one little tip or tactic you can use then is to name your products? Something unique to your store that they won't be able to go and search for then on Amazon and find the same product Moving on then collection wise obviously make sure you add it to a correct collection If you're running a general store because obviously somebody coming onto your store looking for travel gadgets wants to make sure That you show them every single product and then type in tags Then that's purely I use that personally for if I want to run certain offers then I will leave that as a tag So I think I've got a tag as an offer setup Maybe Not in the store But another reason then the main reason then why use it is when you can create automated collections I basically set rules and tell Shopify anything with the tag travel put this product in that product collection Then you haven't got a manually add every single product So when you've got like say hundred plus products on your store, and that's just I just find that a lot quicker and easy way to do it So we've got our title then we've got collections We've got the type and tags and then description wise So this is where the most important thing comes in now where I'll usually begin Then it's just reading the one that comes with the product and I'll just have a look to see if there's anything worthwhile Essentially keeping and most of the time that isn't so I tend to just delete the whole thing and then just start from scratch So just to save a bit of time then on this video because I don't want to bore you guys too much I showed you earlier then we've got a already pre-created product page layout and When you're going when you create that first product page layout then it's fine to just copy and paste everything across per product Then obviously just make the necessary changes That's what we're doing this video then just to save a bit of time otherwise the video would probably be like a half an hour long So paste it in I'm not going to worry too much about the formatting until we go in and make the final changes within the Shopify Dashboard itself So the first thing I usually start with then is a hook and a hook is essentially just to grab the customer's attention and Try and build as much as a relationship with them as possible through pretty much just asking a question If you can gain their attention then no matter what Distraction there may be then you just have a better chance of them being interested in what you have to say and therefore Reading through the text you have so usually start with a question like And this question has to relate to them is what has to be something that essentially they answer the word a yes to Because the more times you can get a customer to say yes, it's been proven. There's a book on it I think it's called the yes theory where if you can get somebody to say yes three times Then essentially they're always going to buy your product or something along those lines So we want to basically answer a question that's going to relate to them and get them saying yes to it. So have you Have you ever been on the go and Ran out of phone charge ran out of phone charge Now everybody Pretty much everybody has a smartphone and pretty much everybody's probably been in this case Where you've been out and about whether you've been traveling Whatever you're doing and you've been playing roulette with your phone where you've got like two three percent You put it into low battery mode just to try and make it survive as long as possible So the chat is that anybody who shows that initial interest in your product to come on your product page and then read this It's getting them saying yes to your products essentially So now that we've got I'm saying yes to our main question This is essentially where we go on to offer the solution or tell them why this product will solve that problem for them So it can be something like meet the travel wise sticky portable phone charger Ideal for the avid Now this is key then this is really important because this is again where we resonate with the person reading the text and we build that Relationship and the more times we can get somebody saying that's me this product is appealing to me This product is made for me then the better chance we have of converting them So now we have to think about the kinds of people who would be buying this product So I'll do it all for the avid traveler commuter and Camper and then there also are three main tag audiences which we can then go on and create Facebook ad sets to tag of them on Facebook Would and then we can ask ask another question as well. So we've got them saying yes once we can get them saying yes twice So would this make Your life easier Question mark, so they're gonna read that and of course it's gonna make their life easier It's gonna make everybody's life easier. So would this make your life easier if so check out the awesome features and benefits below Benefits below so again, then what's that's what that's doing is getting them saying yes And it's getting commitment from them to the further read on and essentially see what see what the benefits of this products are And kind of like the the details of it what it what it is and what it does So our next job then is dead easy as long as you've picked good products Then it should be easy coming up with features and benefits that are going to be relevant to the person Reading them. We don't just want to put random things in there like well For example the material people coming on to this don't want will not buy this products because of the tear It's made out of they'll buy it because it's gonna fit any phone It's gonna work any place any time and they can charge their phone to X percentage which is gonna help them out So we can get rid of the material then typically all you like to use the stars just because Visually it look it looks quite pleasing But obviously depending on what theme your story is if you're going for a really professional or really casual This tends to work twice not quite nicely for casual themes then just obviously make sure it's relevant So I'm going to get rid of saw in fact will keep sides But I'm going to put it further down the page just purely because again It's not a key ingredient to why somebody would buy this product We want to make sure we put the most relevant information first So because we've already had this question and we're introducing the features benefits below rather than have the different categories What I'm going to do is just get rid of the bullet points And I'm just going to have a star and then straight into why this is a good product So the main question about this product that people will probably ask is whether it will fit their phone So what we're going to put then is USB output Suitable for all Phone charger cables That use USB and then regardless of whether somebody's got an iPhone or an Android phone whatever it is Then it tells them straight away They will be able to use this phone charger with their phone. The next thing can be How much they can charge the phone then so how much extra battery percentage or they'd be able to get So this is what it's always handy then to have the actual product page from Aliexpress open because this is where you're going to get Your features and benefits from away going to get the answers to your questions. So Let's just have a scroll down now, this doesn't help that love is in Chinese Hopefully, there's some English towards the bottom Doesn't look like there's going to be so let's go back to the top So I just had to check myself then and this number these numbers here then are basically how much power it can store And then how much it can charge your phone. So a simple Google search as you can see I've already searched it up here So five thousand two hundred Whatever that is Can charge an iPhone then two times in a calculation figure. So what we're going to put them in our feature and benefit is charge Your iPhone or Let's just check this Now see if we can find an answer then for an Android phone In fact, let's just leave it as iPhone because most people tend to have iPhones and people who don't have iPhones When they have a Samsung whatever it is, they'll be able to translate that themselves Basically, you can charge your phone quite a lot, which is the main point we want to put across so charge your iPhone To max charge your iPhone to max percentage Up to two times And then in terms of whether there's anything else We can highlight Definitely got to mention the fact that it can stick to a window as well Because we can make that really relatable to people who travel Well, for example, this picture here, this is great to have pictures like this By the way of how people actually use the product. We'll get more into that later though Um, then that's all just Chinese rubbish. So let's come up with a couple of extras then ourselves uh, so four sticky pads four sticky pads two four What can we pour this is the difficult bit now I don't want to make the video too boring by having you watch me come up with what to write So I may skip this bit out, but four sticky pads then To stick to any window Whether on a train Or traveling In a car So again, there's two clear audiences and customers. We're appealing to there. I just put another star in we can also put Pre-charge Power bank can also be pre-charged To save time power bank can also be pre-charged to save time and For to save time and immediate charging something along the line So I'm gonna I'm an immediate charging So all that being said then I'm just going to round it off with the actual size of the products Because most people will be interested to know Because obviously they don't want to order something if it's absolutely huge or if it's absolutely tiny whatever. So it's just Just good practice then to put the size in so 118 by 118 by 18 mil 18 mil by 118 mil by 18 So all in all then we've got all the information that would be relevant to a customer all the features all the benefits So now then where is where we basically want to answer the other questions The customer is going to be asking themselves in the head And that is then whether we're a legit and safe company to spend their money with and to do this then is dead simple Just two quick and easy trust badges. Um, and then a couple of notes I usually put underneath as well just to kind of help my own cause So just to save some time I'm just going to put them at the bottom there So you can copy and paste them dead easy to do and by the way if you want Like this all set out in one sheet so you can pretty much can just copy and paste it across Then check out links in the description below where you can actually download This free pdf A free ebook if you like of the product page template and then at the bottom then if you haven't noticed already I'm just two little notes then about shipping Just to give that customer that added piece of mind that you're legit You offer shipping insurance and you will replace and refund anything that arrives broken or whatever it is And then obviously you've got to mention what delivery is too So it is an ems service in terms of ems as well It is that express service and it is tracked also now We noticed I've only put one to two weeks make sure you check out. I'm not sure what video was I did it recently about e-packet and most e-packet shipped items will arrive within one to two weeks So make sure you check that video out if you haven't watched it already So that's essentially our product page then moving on to the variants now moving on to the variants So this is where I can get a bit tricky in terms of how to price your items Now what I would do actually just to keep things a bit simple I wouldn't import the lower power ones because there's not much price difference It's just going to make things pretty complicated So I would get rid of the low power ones and just keep the most powered ones because if you look at the difference between what we pay Then it's like one or two dollars or one or two pounds in between the cheapest and most expensive So just keep the most powerful ones and then rather than have this you in fact you could keep that and then in brackets you could have In fact, you only need to keep it as that we've already mentioned in the product description That somebody can get up to two times A four charge So we want to make sure we change all the prices together We're going to set a new value and what I like to do then when in price of my products Is obviously this is going to vary depending on what the product is but for a product like this I will try and import Whatever the product is going to cost me delivered to the customer Plus 20 pound on facebook and then that way I know that On average I can certainly achieve purchases less than 20 pound and therefore should make a profit Now if I can't sell it at that expensive then I'll bring the price down slowly So for example, then our cost for the most expensive one is about 20 pound delivered Um, in fact, it doesn't mention shipping, but I'm just not even going to take into account at this point because it is kind of like a Mid-ticket product if you like then I'm just not even going to include shipping for now So I'm going to put this at 39.99. Therefore give or take shipping. It gives me about 20 pound cost per purchase Um to make a profit which I'm pretty confident in doing and then like I said if I can't sell it at 40 quid Then I'll probably put it back to 35 pound and see if that makes a difference to my conversion rate If it does then I'll keep it there and may reduce it a bit more If it doesn't then I know that it's obviously something to do with me and who I'm tagged in So compared at price then that is if you want to offer a sale So if you wanted to say offer a 10 pound discount, then you could set new value and put this at 49.99 and then what that would do is it will have the 49.99 crossed out Um showing the 39.99 and obviously showing the customer a 10 pound saving So moving on to images then again another important thing what I would try and do here is basically just include The images that effectively show exactly what the product does and how it works So to start with then we obviously want the main image of the product to do in its job Which is this one which is a great image And then we want only images then that are going to be relevant to the customer and essentially show It being used and how it works. So this is a great image then it shows somebody using in a car Now, I know I've got this Chinese Ryan underneath I'm not going to do it in the video just again because you guys don't need to see that But I would just get rid of that anything Chinese wise whether it's a logo or Chinese writing It's going to be a major put off for your customer one thing I would actually do though if I was Actually legitimately going ahead to sell this product I would contact the supplier because all these images are in Chinese I would ask them if they had these same images but with an English conversion And then that way you could use them on your product page as well So make sure to choose the ones that show the product doing its job showing its relevancy Showing how people would use it who it's going to relate to This is another good one And they're going to be the main three then now for the video and then just go ahead and click import to store And once that's finished loading then we can head over to Shopify go to our products list So here we are then on the actual like within the Shopify dashboard the products listed This is where we can make kind of like the more detailed changes So first things first then let's click the view button and just have a quick look at how the actual product page looks And all in all it's actually converted across pretty well and it looks quite nice A couple of things then that I want to change so purely because this was an English store at the time I don't usually store But you can still go in it. I'll leave it live then just purely for YouTube reasons So people can come on here and kind of base their stores on it So first things first then the the word color is spelled in the American spelling Plus there's this plug type here, which isn't important because we've told people how much power it takes If anything, it's just going to confuse someone and get a customer asking a question That they otherwise don't need to ask because they're the two changes we need to make on the offset So what we want to do then is you want to go to edit options And we're just going to click this delete button here And we're going to change the spelling of the word color to is to the English spelling Click save let that finish and another thing that's annoying me as well Is the fact that the white is spelled in capitals while none of the others are Click save And then we'll go back to our product page and just have a quick look at it now So a lot better as you can see just the two important things that the customer needs to see Uh, so we've got four colors. In fact, we've got a green. We've got the black. We've got the white And we've got the silver So one thing I would do is go back and just get a white image just to add on there just so the customer can see Um the product in every single color apart from that though guys, um, I'm pretty happy with that too And if it looks pretty good, um, I'd be more than happy to start driving traffic to this right now I'm in fact, I would probably play around with the coloring and probably change that to black In fact, let's see if it looks any different If we change this all to black Text color black click save I'm just going to try this one thing. Um, I'm not going to bore you for too much longer Uh, click view See if it's loaded now So in my opinion, then that looks a lot better It's a lot kind of bolder and easier to read But again, it was all going to come down to the theme your store But anyway, that being said, I think I pretty much just about covered everything If there's any questions on any of this whatsoever, make sure you leave them down below And that being said then guys, I'm going to wrap the video up if you're still watching. Thank you very much I hope you guys enjoyed the video If you did then please do leave a like and if you want to be entered into the raffle then to win that one-to-one call Uh, just make sure you leave a comment down below as well And that being said then guys, let's get into announcing the win out of the previous video Who are you guys on the previous video? How many hours then does Shopify drop ship and actually take? So if you haven't watched that video, make sure you go and check it out And just kind of speed things up I've just had a look and I think I've been recording for like 25 minutes, which is just crazy long I'm sorry the videos are so long. I will try and cut them down as much as I can But anyway, I'm just taking the url then head over to the random comment picker get youtube comments 51 unique comments, which is absolutely awesome Maybe even a record actually. So thank you very much We're almost at 4 000 subs as well. So if you haven't subscribed yet, please do make sure you do And the winner then of today's video then is Tom Coyle. Can't wait until I'm at three and four hours a day Enjoying the journey, but still so thank you very much Tom for your comment Make sure you reach out on instagram and we can get that call arranged And if you guys just want to get straight to booking a call so we can hop on a phone And I can help you as much as possible Then check out the links in the video description down below where you can just book one right away And that basically guys. Thanks for tuning in. Hope you enjoyed the video and I'll see you in the next one