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Published on Aug 29, 2010
Kevin asks Mike about being an ad agency in Richmond, and working with Walmart and why they won that account, and why they took it once they won it. Is Mike Hughes the anti-Don Draper? Find out.
Mike talks fondly about his start in the advertising business way back when and advice for smaller agencies looking to grow, though he gives this catiosly while telling a great story about Alex Bogusky stopping by Martin a dozen years ago.
Mike explains how being a great agency for Martin Agency is remembering its all about the work (2nd) and all about the group of people they brought together (1st).
We close part 3 with a great story about a Miller Beer campaign and some newbies who got their shot and took care of business.