 Good morning. Thank you for keeping it square. We are on Matters Entrepreneurship and I am joined by one and only Isaac عليهho, multirepersons pehua. He has so many deals. As a young person you'd be surprised what he can do and what he has been able to do sending all your comments to all of social media platforms that Y25 inshna my name isedaiva. Welcome to the program. accompanimenten ano Ikaw. A few diplomas and certificates from IT. A few diplomas and certificates in IT. Okay, from the same institution? No, other institutions. Yes, from the time we left secondary, you know say and work around things. See, IT, finance, and so you can get something. And currently, what is it that you're doing? Currently, the IT side do a few size gigs of web design, of development. I'm also a small time car dealer, import and sell of cars locally, even importing some cars. And my biggest place I get my money is executive car wash. All right, now my interest will fall on executive car wash. I've actually seen a fleet of businesses coming up for car wash. How did this idea come up? How is it, the equipment you use, where do you get them from, are they made locally or you import? Honesty, in Kenya you don't have the capacity to get most of the materials. You have to import them from either UK or US. Right. The car wash business, most people go to a car wash to 200 bob to wash their cars. They don't know that destroying their paint. Paint is like skin, simply. Whenever you shower, you need to make your skin, you apply a lotion, the same thing as paint. So if you don't know really what you did to your paint, after two years of running a car, you bought a car from me, let's say. It was on the line you were waiting for, it was spray. Not that you've been a fena benda, you've crashed your car, your paint is just getting duller and duller because you've not taken good care of the car. Is it because of the water that was used to wash my car or the detergents? Mostly the detergents. Okay. They are a bit strong. Also, in the executive car wash, what is the exact thing that you do to ensure that now my car will remain young forever? One simple thing I always tell my customers, whenever I sell a car to a customer, the first thing is get your car detailed. Detailing is just make the appearance of the car to come back to almost new. Most cars get an oxidation layer. The sun you've raised comes duller and duller. So what you do first of all, you do buffing. Most of you guys go buffing, we call it paint correction. It's either one step or five step process. It can take from as short as three hours to as long as 72 hours on one car. Just making the paint look nice. You'll see a picture. And is it done in a single day or every time I'm going to wash my car? No, no, no, no. You take your car first, the first time is expensive. Right. I'll do the buffing, I'll detail your exterior and interior, I'll do a valet. Interior is called valeting. Interior is called detailing. Once I've done it, you have put in the paint. Either putting ceramic coating, waxes or a sealant so that the paint remains as perfect as it can. So ceramic coating adds a layer on top of the paint. It's like a sacrificial layer. So the car is most scratch resistant. When if when the car wash guys callously, as I say callously, the paint is not disturbed, erbiki simply. So that is to mean one time and then I go to my normal car. You can do it but I always say people you have to teach the person who washes your car how to wash the car. Right. You can't do much about the soap in Kenya. Most shops in Kenya are either alkaline or acidic. You have to use pH neutral because you don't wash your body with alkaline soaps or acidic soaps. The best soap to wash your body is kipande simply. pH neutral. No chemicals or nothing. I would have to say that is your opinion because some of us don't have any kia wizuri. The scent is a bit more chemicals but in the end girl if it just destroys skin more. Yes, they say it has a few benefits here and there. Some I say it's okay. All right. What made you venture into this business as a 90 person? What made me move into car ownership. I'm an enthusiast. It came from my liking of cars and liking your car to look nice. If you have a car everyone will say if you have a car and every time you lock the car and you look back you know you made the right decision. Yes, it's true. If you lock your car and look back. If you are an enthusiast you have to look as perfect as possible. Maintenance wise and even appearance wise. Okay. You see most of the people out here we are crying there are no jobs. Is this one factor that contributed to you from moving to your profession to doing something that you admire doing? Honesty, jobs are there. Honesty, you cannot say that they are not there. Okay. The thing people saying jobs are there but all of us who came from compass to have a high profile job I want to be paid 100,000 which is very hard. Some people work for 20 years without earning 100,000. So the thing is yes I had that world paying job before I ventured out. Now I said every day going to someone's office from 8 to 5 it's paying my bills every day I'm living the life. Let me now see what's outside there at the interest of becoming a mechanic from the wadku. Right. So earning my first car I said having the initiative I want to know these I want to see how my paint will look better then I got the interest. Wow. From the interest now came the business part. Now every business you have to have interest in it. True. So the interest I had of the car I have my car to look perfect I have to wax it someone told me why shouldn't you do this business on a light scale because you wax my car friend's car outside the house gives you 500 bob gives you something you're like so let me try the initial cost was a bit high buying the equipment the vacuum cleaners the buffing machines the pressure washers it serves between 300 and 500,000 investment that's on equipment and chemicals only. You forget about the premises I'm supposed to put it where mine is partly mobile go to someone's house wait it's mobile I can go to your home call me Isaac I need your car to be done I'll come to your house do you have running water? Yes I'll put my pup in your house wash your car from outside prepare everything I'll say they have 10 hours yes but of the 10 hours you see the difference in your car you did it alone? I have a friend but most of the time I say I like it I'll just do it myself you mentioned the amount and I want to bring in the issue of capital because most of the young people would say I would love to have my own business I want to start up something but I have a problem with the capital capital you go to banks you go to sacos you go to all these platforms to get money but the problem will always be it will never be enough for you to start for you to register and to have everything in order so it will happen akuna capital how did you pull it? honestly just saying you have to just kujini ma simply for how many years that will be the question I had this idea from 2017 I said it last year now you have bills and everything we are young we want to have for how many years to do but you have to say have a limit of I have a goal of making $10,000 to get these things you cannot say a person in a year unable to get $10,000 you cannot say if you don't spend that $100 credit today you will save that $100 I have someone to call and if I don't call trouble no it's true if it's your wife but is that cold necessary is that cold bringing you cash is that giving you a business idea is that giving you investment ideas if not it's not a necessary call to give so we need to save that $100 we need to save that $100 yes the saving slowly yes my other business you car dealers yes they give me money you start in low scale we say it broker broker is a broker when he is a broker in Nairobi he saves $10,000 he saves $10,000 after a year or two we have enough capital to start yes the issue is everyone wants to say I have $300,000 in my account I can't take everything and get this equipment where is the kickback it can take even 4 months before you have recovered all your money back so it's a small process the question is always where do I begin from okay I have saved the links it is said your network says you are not network but then there are so many people out there they have the idea they don't know where they can get money from or they have the money but they have no idea how do you help such a person there is always a thin line between an entrepreneur having enough capital to go for it yes the people who have great ideas most of these people who have great ideas they came from school and they have friends who have money all the people who came from high school from campus you have a good idea you always have a friend who is well of the new so this guy I'm not the friend of yours please help me with ABCD amount and then have this amount of my capital share I will pay you this cash after IEO2 or I will pay you every month 20k 20k when the business is running most people like okay most people who are generally okay will give you the cash but in a very refined strict manner they say you need equipment for this amount he will pay for you the equipment to come or buy for you these things they come just how you relate with people the guys who have a lot of money they have people outside who just give people allowance so long as they have some gain out of it so long as you get some 20k if you have simple bonds Kenan bonds from treasury 100% if you have 800,000 in IEO get 80k if you invest it somewhere it says you can lose it all or you can double it depending on who has your money he is just getting the right the right people with the right ideas I can't say that no one has access to funds as long as they are friends they will give you 5,000, 10k even me there is a point where you say 10k need to do ABCD people will say we will help each other because no one wants to live their friend 10 steps behind 10 steps is ok because they become a liability because they start calling me I don't have rent, I don't have food then you become permanent enemies alright now you have two businesses that are up and running I want to go back to the kawash how do you ensure customer relation is tick customer satisfaction is tick something about even my company they say every detail counts so long as someone's car came to the I came to your house and you see a significant change customer satisfaction tick customer those customers who fight with their other friends they say look at how my car turned out and that's how you get your clients most of our businesses even car dealers, even this one will just word of mouth now you work on referrals you get one gig, you do your best then you get referrals that's the only way you can grow say it's from media they only say in Facebook for every 2000 views you get 10 clients and then out of the 10 only 2 convert there's a lot of maths and games around people like your pictures 5000 of them even 1000 but some people come and say hello how to get your work from this only my business has been by wide of mouth and have grown significantly now with your background in IT how do you now what's your marketing strategy do you still use the internet the website and other social media platforms how do you market yourself with IT because I have IT I have a page most people from outside who want to invest they will be like yes who is serious wants to do something but most companies these days are taking social media as a platform so having an Instagram account even if I don't like pictures of myself Instagram account and other things will help you not one view from one person who will tell a friend go look at this thing just one conversion in how many people but it still goes a long way never say media is dark magic or something it helps people make money out of it everything a YouTube channel I always say in Kenya still coming but eventually maybe people are doing it that's a car sold to my friend 2 years ago you sold sold to my friend having buffed it this is after buffing the car is so clear how many layers first of all it took 6 hours to do this car need two step correction you compounding which is hard abrasive then do the polishing which makes the car shine and then put the ceramic coating on top which makes the car look like glass another picture of a black car so this car took 6 hours even as we see the pictures tell me about how do you retain your customers of course I would do a good job but there's that one thing that my customer will never go will never go my customer will never go because my prices are very competitive very nice you can see the reflection for that car from top you can see it's very nice so my customers so long as you call maintenance washes after 3 or so months you wash your car myself normal cars this is after buffing the second step okay see how the reflection is so perfect the look or some very nice what would someone want to have this kind of especially here in Nairobi to na kutana na mati kilasiku this is the red thing is called a claybar it moves body you know like your skin you know use something to wash your skin that removes overspray you feel your car sometimes is very rough very rough that thing removes most of the things so it becomes smooth so this is what you use to the first round of the car you use this you wash the car then you call mechanical decontamination use that thing all over the car yes this is before you use the claybar you can see here it was clear so I was asking here in CBD we have matatus everywhere and this is the people we say wana kugwarana wana enda so here in Kigwarawa how much cost will lie in car again? okay the thing is if you have gotten we call it a fender bender if you get a fender bender there are two ways we can say reflection from that car reflection that's after doing everything so one one you can move by buffing we will say this as much as you can do with a machine without going to paint so long as you can use your fingernail and you can feel the scratch is there so this is before you can feel the scratch is there that one you have to repaint it no nothing you can do about it so long as your fingernail can feel the scratch as a repaint if your fingernail cannot catch the scratch you can buff it out simple am I doing it to that particular area or now be required maybe will there be a difference between one side assuming it's a door will it have a difference with the others if I do the buffing big difference so you will have to do everything it's a small because if you will not do exactly like the rest of the space of the car why then would I consider having such no the thing is if you have a scratch your car has been buffed you have done everything with it you get a scratch this scratch one has taken to the body shop to get your car repainted when you repaint your car the panels will not match because they are not original actually the original part is a very big misconception in Kenya what happens why can't I have the exact you see when you repaint a panel there is something called color matching or color sanding so when you come let me say your right side door has been repainted and the back side have detailed it my side will look perfect this side will look very blurry you come there you say what are you going to do about it either we make it as much as possible to this side we make this side look as much as to this side because a new fresh paint will just look better than the older paint even if I have done a 50 step correction there is something about fresh paint it will never match with the previous and that's the problem because paint mixtures in Kenya are a bit off but there is a few new places which are coming up who are making paint the right way so you can color match it very nicely we are speaking of an employment and you say this is something that you often do alone have you mented people out there yes a few friends and they are doing have you thought of having a great group maybe in your company now you have several when someone calls you will have someone to send to this area to Kibaba umi agiri kazi only two we are willing to help because business is big business is big but most people want your own hands to be there but if you train someone maybe they could be close to you once you have done someone you know how people are in Kenya I want him to come and do it yes he is the same thing about guys I can tell someone to do maintenance washes just make the car back to just do a good maintenance wash I can tell anyone that one the guys after that can do it but someone is giving a registrar let's say you will not want anyone just come and touch his car you will have to do it yourself let's finish with this one thing what are some of the challenges that you have been facing in this industry one the biggest one is kanjo but I have called you to my home but you know you have the documentations and everything so the policies is more entrepreneurial you know yes kanjo the policies if it is a kawa kanjo in terms of the space the documents you need from the most of the time if you are running kawa you always say have a static plus have good drainage so when you are mobile like us you have other documents you can carry chemicals go to some areas people in other communities this chemical removes particles from the rims restoration of rims it is very pangent this is not a chemical it is a place where there is children yes so those chemicals pier there are limitations and maybe in your interactions what is the solution to this honestly we are trying to find a solution out of that sirika is idea thank you so much Isaac for coming maybe your final words we can always say entrepreneurs that are thin line of having the right amount of money that amount of ideas to do something out of it so thank you for coming Isaac we wish you the very best in your business and I am looking forward to know what happens next actually you should have told us where you are gongrod executive kawash what else just gongrod call me to be sharing your context on our social media platform thank you so much all the very best he has been my guest Isaac Koyaro he is a business car dealer and an executive car wash person he is located in gongrod thank you so much for keeping us company keep it white 254 my name is Dereva Hillary see you in the next segment